National Handloom Day: Mamta Sharma Das Promotes Sustainable Fashion

Handloom products promote sustainability because artisans weave them with minimal energy and generate very little waste. This makes handloom an environmentally responsible choice. National Handloom Day celebrates not only weavers and craftspeople but also those who actively promote sustainable living. Many creators, influencers, and celebrities support the handloom industry by wearing sarees, showcasing the beauty and versatility of this traditional Indian attire.

One of them is Mamta Sharma Das, popularly known as TheBohoBaalika, a prominent influencer and content creator for sustainable living

Mamta is known for her unique and eclectic fashion sense, and frequently showcases handloom and traditional textiles. She combines modern and traditional elements in her wardrobe, often highlighting the beauty and versatility of handloom sarees and other traditional attire. Through her fashion choices, she supports local artisans and promotes the handloom industry. She regularly showcases her love for sarees on Instagram through her account, @thebohobaalika. Her unique approach to styling Indian ethnic wear has earned her 141K followers and a loyal community.

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A post shared by Mamta Sharma (@thebohobaalika)

Mamta not only wears handloom sarees but also educates her audience about supporting India’s handloom industry. Last year, she explored the indigenous Ikat craft in Pochampally near Hyderabad. The village is widely regarded as the Ikat Capital of India. Take a look!

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A post shared by Mamta Sharma (@thebohobaalika)

About Mamta

Mamta grew up in Delhi and comes from a Punjabi family. She loved unconventional jewellery and bohemian fashion from a young age. She often made bead jewellery and unique accessories using rocks. After marrying a Bengali, she moved to Kolkata. On her daughter’s third birthday, doctors diagnosed her with autism. The diagnosis changed Mamta’s life. As she learned to support her daughter, she realised returning to the corporate world was no longer possible. A friend encouraged her to start blogging because of her creative talent. Mamta reactivated her Instagram account and found a fresh start, eventually building her own niche.

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A post shared by Mamta Sharma (@thebohobaalika)

Through her work as TheBohoBaalika, Mamta Sharma Das continues to inspire and influence many, encouraging them to embrace sustainable living, appreciate traditional crafts, and lead a mindful and conscious life.