If your coffee routine is starting to feel repetitive, Saloni Kukreja has a simple way to switch things up. Her Salted Cream Coffee combines cold, honey-sweetened...
What is India watching in their free time these days?K-dramas. Anime. International shows. Reality TV. YouTube series. Reels. And now, microdramas. A few years ago, watching...
Why are new-age brands spending money on shows like Kaun Banega Crorepati and Bigg Boss when Instagram offers cheaper advertising and sharper targeting? Why do brands...
Aaditya Kulshreshth, better known as Kullu, is no longer only a name associated with stand-up comedy. The comedian and writer is now moving between live shows,...
A 21-year-old student from Madhya Pradesh has become an unlikely social media sensation after videos of him cleaning a heavily polluted river began circulating online. Known...
Dolly Singh is stepping into another unconventional role. The actor and creator is part of Arjun Bewakoof, an upcoming dark comedy crime drama set in Prayagraj,...
The creator-turned-actor has just stepped into Instagram’s microdrama space with Likhe Jo Khat Tujhe, appeared at FICCI FRAMES 2026 to discuss Reels, fandom and AI, and...
October 1 marks World Vegetarian Day, putting the spotlight on vegetarianism and the conversations around food, lifestyle and conscious eating. On social media, a growing group...
Creator Aishwarya has opened up about why she does not want to become a parent, saying her decision is rooted in personal trauma, fears about women’s...
This International Music Day, Instagram has become another space where artists are finding audiences, experimenting with sounds and sharing their work. From independent singers and songwriters...
