India’s creator economy is moving beyond individual influencers and viral videos to build professionally run media businesses, with creators increasingly working as directors, producers and entrepreneurs,...
Indian digital creator Rowhi Rai has shared a major personal milestone with her followers: she now has a house of her own. “Finally, I have a...
Ashish Chanchlani is taking his perfume business beyond a single launch. With OG Luxury by OG Beauty expanding its lineup through fragrances such as Black Boss...
Indian content creator Saurav Haldar has marked a significant milestone in his digital career, becoming, according to his announcement, the only Indian content creator to be...
Brands Shift Focus to Trust, Conversions and Measurable Growth The Indian Influencer Governing Council (IIGC), in its Industry Discussion Report based on inputs from over 100...
Former Brut India Chief Business Officer Ishita Chauhan has launched Cultural (Mis)fits (CMF), a culture company focused on supporting artists, creators and communities shaping India’s counter-mainstream...
Bengaluru-based mobile gaming startup Spill Games has raised $10.5 million in a Series A funding round led by Elevation Capital. Existing investors Centre Court Capital and...
An Indian content creator has turned a year-long social media challenge into a meeting with one of YouTube’s biggest stars. Maya Gupta, who posts as @mayaforbeast,...
Doctors and hospitals in India can no longer use patient testimonials, fake reviews or misleading promotional claims to attract patients. The National Medical Commission (NMC) introduced...
Social media influencers may soon face a different set of expectations when promoting financial brands. The Securities and Exchange Board of India (SEBI) has introduced a...
