Social media makes content creation look exciting. A single viral post, thousands of views and brand collaborations can make success seem effortless. But behind every creator’s...
Navratri fasting does not have to mean eating the same sabudana khichdi, boiled potatoes and fruit every day. From crisp dosas made with fasting-friendly ingredients to...
Ankush Bahuguna is bringing his fashion game to the runway! The digital creator made a stylish appearance at the Lakmé x AM:IT by Amit Aggarwal show...
Niharika Tiwari has emerged as a key player in Rise & Fall 2 after becoming the show’s new Ultimate Ruler and eliminating Shehzad Poonawalla and Irina...
Social media influencer Sania Mistry has approached Maharashtra Cyber after allegedly obscene, digitally morphed and AI-generated images of her circulated online. The cybercrime department has initiated...
India’s creator economy is moving beyond individual influencers and viral videos to build professionally run media businesses, with creators increasingly working as directors, producers and entrepreneurs,...
Indian digital creator Rowhi Rai has shared a major personal milestone with her followers: she now has a house of her own. “Finally, I have a...
Ashish Chanchlani is taking his perfume business beyond a single launch. With OG Luxury by OG Beauty expanding its lineup through fragrances such as Black Boss...
In September, Lilly Singh posted a cryptic message: “Watch this space.” On 14 October, she followed it up with another announcement: “New sketch tomorrow.” The post,...
Anubhav Singh Bassi’s stand-up comedy video Cheating has crossed 100 million views on YouTube, marking a major milestone for India’s stand-up comedy scene. Released in April...
