Lay’s Magic Masala Flavor Change: BRING BACK THE OLD LAYS!

Loyal fans of Lay’s Magic Masala chips in India are in an uproar over the apparent alteration of the beloved flavor. Many claim the “new” version is sweeter than the original spicy taste, sparking online outrage and memes. 

Magic Masala has been a cherished snack, reminiscent of childhood for many, and an essential part of gatherings and celebrations. PepsiCo, the parent company, has attempted to reassure consumers, stating that the current flavor is a “limited edition,” and the original will return. 

However, changing a well-loved flavor often prompts backlash. In a diverse snack market, nostalgia plays a powerful role, and brands must tread carefully when altering cult classics. For many, Magic Masala isn’t just a product; it’s an emotion.