Blinkit & Tinder: Match Made in Marketing Heaven For Valentine’s Day

While hearts flutter and lovebirds coo around Valentine’s Day, Blinkit and Tinder India have teamed up to offer something unexpected: a witty billboard campaign that caters to both those seeking love and those celebrating self-love. This unique collaboration has captured the attention of singles and couples alike, making it a brand story worth remembering.

Love at First Swipe: Tinder & Blinkit

Imagine driving down to work and being greeted by two billboards, one from Tinder asking “Matches?” (people to match with) and the other from Blinkit mirroring the question with “Matches?” (as in matchsticks). Moreover, This playful exchange perfectly embodies the essence of the campaign – acknowledging the diverse experiences of Valentine’s Day.

Take a look at some of these witty billboards that the two brands have put up right before V-Day:

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A post shared by Blinkit (@letsblinkit)

Meanwhile, the brands have also been working individually to make the most of the season of love.

Blinkit’s Singles Mode: Self-Love Takes Center Stage

Stepping away from the traditional lovey-dovey approach, Blinkit has introduced a unique “Single Mode” feature on their app. This curated section encourages singles to indulge in self-care, celebrate friendships, and embrace solo adventures. From “Get a revenge-bod” fitness essentials to “Pray for a good partner” puja supplies, the categories are infused with humor and cater to various interests. And you can get all that you need delivered to your doorstep through Blinkit!

This innovative campaign is a strategic move capitalizing on the online gifting trend. With features like “Order for Someone Else” witnessing a 20% adoption rate, Blinkit is well-positioned to meet the growing demand for curated gifting experiences. Their CEO, Albinder Dhindsa, predicted a surge in orders all week, highlighting the platform’s success in facilitating Valentine’s Day celebrations.

Mad start to Valentine’s week!

It’s just 11am and we’ve already sold more roses than we did on Rose day in 2023. And our analysts are telling me that there will be a bigger peak in the evening 🤯 pic.twitter.com/EIsD87qhTw

— Albinder Dhindsa (@albinder) February 7, 2024

Tinder: “You Up” for Love’s Adventure?

While Blinkit champions self-love, Tinder takes a different approach. Their brand film, “You Up,” released in January, encourages users to embrace the possibilities of new connections. This aligns perfectly with the “It Starts with a Swipe” global message, positioning Tinder as the platform for sparking love stories during the peak season leading up to Valentine’s Day.

A Match Made in Marketing Heaven

Blinkit and Tinder’s contrasting yet complementary approaches have struck a chord with audiences. The campaign’s success lies in its ability to cater to diverse experiences, offering humor, convenience, and the potential for love, all within the context of Valentine’s Day. This unique brand story is sure to leave a lasting impression long. However, after the chocolates are gone, and the roses have wilted.