Yashraj Mukhate to compose regional tunes for Tic Tac

For the first time, composer and YouTuber Yashraj Mukhate will set his whacky tunes to regional lyrics for brand Tic Tac.
According to afaqs.com, Yashraj Mukhate, who has partnered Ranveer Singh in a campaign #VibeHai to promote Ferrero India’s Tic Tac, will be composing in regional languages as well.

The Hindi campaign that has hit social media has Ranveer Singh’s energy and enthusiasm in full flow, to the rhythm of Yashraj Mukhate’s beats, mirroring the spirit of Tic Tac. The film is intended to spread cheer and good vibes, inspiring a positive outlook towards life and overcoming daily challenges, making it a movement rather than just a campaign.

Yashraj Mukhate’s jingle, “Vibe Hai… Tic Tac Wali Life Hai,” is pure fun, transforming the original soundtrack into a catchy & foot-tapping tune, matching the throbbing energy of Ranveer Singh’s dance moves. The music video encourages everyone to indulge in Tic Tac’s Playful Spirit.

Zoher Kapuswala, marketing head (Pills & Gums) at Ferrero India, stated, “Being a Youth-oriented Brand, Tic Tac touches the passion points of the vibrant youth of India. It invites the Youth to spread the Cheer, & to playfully express themselves, without holding back. Ranveer Singh’s infectious energy and Yashraj’s refreshing composition makes for a fun cocktail designed to ignite a supernova of good vibes.”

28 year old Yashraj Mukhate, with an impressive 2.4 million followers on Instagram, was recently adjudged Influencer of The Year at the Impact Digital Influencer Awards 2023. His recent mashup ‘Appreciate Ki Wajah Se’ featured Rahat Fateh Ali Khan, with Yashraj Mukhate playing the keyboard and acting out Rahat Fateh Ali Khan’s words from a live event.

Yashraj Mukhate shot into the limelight during the lockdown in 2020, with his mashup on ‘Rasode mein kaun tha’, which went viral and catapulted him into public attention.