Singapore’s Social Media Royalty: Meet the Top 5 Influencers Ruling 2023!

2023 has officially been crowned the year of influencers. According to the latest scoop from media intelligence platform Meltwater’s “The Social Media Influence 10” report, here are the fab five influencers who stole the spotlight:

• Naomi Neo- 874k Follower

• Noah Yap- 129k followers

• Jianhao Tan- 657k followers

• Tosh Rock- 314k followers

• Kimberly Chia- 186k followers

How did Meltwater determine this star-studded lineup? Well, it’s all about the Klear score, baby! These influencers not only have serious social media clout but also have a minimum of 400,000 followers across all platforms, with at least a 40% Singaporean audience reach.

In case you’re wondering why the influencer scene is blowing up, According to Meltwater’s State of Influencer Marketing: influencers are a whopping 87% more memorable than TV ads! Move over, traditional advertising – social media stars are stealing the show, being considered more memorable than Facebook and YouTube ads by 182% and 73%, respectively.

This year, brands in the Lion City are going all-in on influencer marketing. Dove and Shopee, for instance, tapped into the influencer magic for their recent campaigns. Dove partnered with animated social media darling Lennnie to spread love and positivity, reminding everyone that they glow.

Meanwhile, Shopee enlisted the help of local influencers Xiaxue and Mayiduo to amp up the buzz for its 9.9 Super Shopping Day. According to Shopee, these influencers bring the vibes of simplicity, happiness, and togetherness, embodying the essence of the platform.

So, whether you’re scrolling through heartfelt messages from Lennnie or doubling down on the laughter with Xiaxue and Mayiduo, one thing’s for sure – Singapore’s influencer game is stronger than ever, and these digital stars are leading the charge into 2024!