South Korean Influencers Who Have Found Home In India

Korean influencers have been more and more captivated by India, discovering an exquisite and varied audience for their content. India’s opulent culture, varied cuisine, and elegant fashion captivate many, leading them to often partner with local brands and creators to blend their distinct aesthetics, with some Korean influencers even choosing to make India their home. They frequently use platforms like Instagram and YouTube to showcase an array of Indian content, ranging from beauty tips to stunning travel vlogs, as well as documenting their daily lives. The harmonious blend of Korean and Indian cultures has ignited fascination, resulting in sublime content that captivates both demographics.

Furthermore, the ascent of K-pop and Korean dramas in India has established a cultural bridge, facilitating a seamless connection between these influencers and their admirers. As Korean influencers settle in India, they not only introduce their followers to Indian traditions and cuisines but also embrace the rich diversity of India itself. K-Influencers with their Indian content are enriching the social media landscape and creating a vibrant community where cultures intertwine beautifully.

Here are a few popular and well-known Korean influencers who have made India their home:

Yechan C. Lee/ Yechan Lee

Yechan C. Lee, widely recognized as Charlie, the “Korean Bihari boy,” is making waves on Instagram and YouTube! Yechan Lee, who grew up in Patna, Bihar, embraced Indian culture wholeheartedly and mastered Hindi and Bhojpuri accents, propelling him to viral stardom. This Korean sensation, infused with Bihari charisma and flair, has drawn in millions with his Bhojpuri-speaking reels. His path as a content creator had been a significant endeavor in the making. Despite filming the initial video in August 2020, he didn’t officially begin his YouTube account, 40Kahani—a variation on the term “Charlie’s Kahani”—until February 2022.

In 2015, he embarked on a journey from India to chase his college dreams in the United States. Years later, he made his way back to India to participate in an event in Hyderabad. He received a notification at the airport announcing the cancellation of the event. With no other plans in sight, he chose to return to Patna—the place he called home for two decades, where his parents still reside. To fill the hours, he teamed up with his school friend Prashant to craft some lighthearted vlog-style content purely for enjoyment. This is the beginning of the popular Korean-Bihari phenomenon on the internet.

Lee, who arrived in India as a one-year-old, appreciates the warmth and attention he is receiving from Indians online. His YouTube and Instagram videos frequently feature clips from India, which are highly entertaining, whether it’s him singing Hindi songs, selling South Korean food in India, or just exploring his hometown. He has 194K followers on the Gram and 80.9K subscribers on YouTube.

Yechan Lee on YouTube: @40KAHANI

Yechan Lee on Instagram: @40kahani

Luna Yogini/ Dasom Her

Dasom Her is known by the name Luna Yogini on social media. When she was five years old, she moved to India with her mother. Dasom followed in the footsteps of her parents, who were among the early practitioners of yoga. Having spent over thirty years in India, she returned to Korea and started to express her passion for India through diverse content. She is actively involved as an influencer, author, and yoga instructor. Her YouTube channel seamlessly merges Indian and Korean cultures. In a past interview, she expressed that from the very beginning, both her mother and she experienced a profound sense of belonging in India. She went on to say that India’s culture, people, cuisine, and vibrant atmosphere of diversity and unity enamoured them.

She is the author of the book ‘Be You’. Although she may not be living in India at the moment, Dasom Her/ Luna Yogini stands out as one of the well-known Korean influencers with a significant following from India. In an interview, she stated, I am Dasom Her, a ‘Korean made in India.’ Her content continues to capture the spirit of India. Whether it’s the video showcasing the vibrant Indian Independence Day celebration in Daejeon, Korea, or the one sharing her immersive experience of village life in Arunachal Pradesh, she consistently demonstrates her love for Indian culture through her reels and videos. Her recent dance cover video on the song Chuttamalle from the film Devara received 319,741 likes.

Dasom Her on Instagram: @lunayogini.official

Luna Yogini on Instagram: @luna_belove

Jiwon Park

Jiwon Park, also known as Korean G1 on YouTube and Instagram, enjoys significant recognition among Indian social media users. The celebrated Korean influencer holds a deep love for Indian music, cuisine, culture, festivals, languages, clothing, and its people. She crafts engaging content that showcases her love for India while fostering the bond between India and Korea. This includes captivating Indian song covers, dynamic dance covers, insightful movie reviews, and delightful food comparisons.

She boasts a substantial following, with 231K followers on Gram and 906K subscribers on YouTube. Jiwon Park has been in India for nearly two years. She loves Bollywood, Hindi songs, and preparing Indian dishes. The content she posts focuses on her exploring the cities, interacting with people, and attending festivals and weddings. In this Korean influencer space, the focus is primarily on India, its way of life, and its culture. Her Instagram video featuring a dance cover of Allu Arjun’s Srivalli received a staggering 327,057 likes.

Jiwon Park on YouTube: @@KoreanG1p

Jiwon Park on Instagram: @korean.g1

Also Read: Wearing Dhotis, Speaking Bengali: These South Korean Influencers Love India!

Jin Lim and Inwook Jung

Jin Hyun Lim and Inwook Jung, widely recognized as the JinJung Brothers, are emerging content creators captivating audiences online with their engaging, relatable, and humorous content in Hindi. They embody the spirit of Indo-Korean culture. They craft engaging content through their social media platform, aiming to inspire positivity and evoke laughter. Born in Korea, they grew up in India.

Prompted by their love for India and its rich culture, they chose to embark on a creative journey, expressing their unique perspective in Hindi. After spending several years in Korea, they began to feel a longing for India. That’s when they came up with the idea to create content that highlights their cherished memories from growing up in India. During an interview, they expressed, “We spent most of our childhood in India and grew up with its culture; so naturally, India became our home.” Their reels and videos are highly entertaining, embodying the essence of India and Indian culture. The Instagram handle of Jin Lim (Ramesh) and Inwook Jung (Suresh), ‘jinjung brothers’, boasts 170K followers!

Jin Lim and Inwook Jung on YouTube:

Jin Lim and Inwook Jung on Instagram: @jinjung.brothers

Korean influencers are increasingly showcasing their admiration for Indian culture on social media, igniting a charming wave of recognition and affection.