Entertainment
Coke Studio Tamil Season 2 Kicks Off with a ‘Semma Vibe’!
Quenching the thirst for musical diversity, Coca-Cola is back with the second season of Coke Studio Tamil! With 21 talented artists collaborating on 9 tracks, this season aims to strike a chord with the audience by delving into the nuances of coming-of-age experiences, along with culture, celebrations, friendships, love, and passion. The tracks, curated by the skilled producer Sean Roldan, will be dropping on the Coke Studio Tamil YouTube channel over the next few months in 2024.
The heartbeat of this season is the title track, “Idhu Semma Vibe,” which translates to ‘feeling awesome.’ The infectious positive energy brought to life by these incredible artists sets the tone for what’s to come. Each track is meticulously crafted to amplify specific emotions that resonate with the pulse of the current generation, Gen Z. What to Expect? captivating visuals and storytelling that transcends borders, appealing to youngsters everywhere.
The lineup for Coke Studio Tamil Season 2 is nothing short of star-studded, featuring names like Vijay Sethupathi, GV Prakash Kumar, Arivu, Andrea Jeremiah, Aditi Rao Hydari, and many more. Curated by the musical maestro Sean Roldan, these artists bring their unique flair to create a musical experience like no other.
Arnab Roy, Vice-President – Marketing Coca-Cola India, and South West Asia, expressed excitement, stating, “Coke Studio Tamil Season 1 was a celebration of the plurality of Tamil music and a successful vernacular IP. Coke Studio Tamil Season 2 has songs around relevant themes for the youth with an immersive story world that we hope the viewers would enjoy.”
Ashwin Padmanabhan, President, Investments, Trading and Partnerships, GroupM India, added, “In this upcoming season, our aim transcends the ordinary realms of musical entertainment. We aspire to craft an immersive experience that not only captures the attention but resonates deeply with the hearts of Gen-Z. The collaboration with these exceptional artists is a testament to our commitment to providing a platform for authentic voices that mirror the varied sentiments of the young and vibrant audience. We celebrate innovation, diversity, and limitless imagination as we go into untouched creative spheres with the second edition of Coke Studio Tamil.”
Get ready to ride the musical wave with Coke Studio Tamil Season 2!
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