Swiggy Creator Con 2024 featured Farah Khan, Pooja Dhingra, Rocky Singh and more

A major player in India’s dynamic food ecosystem, Swiggy hosted its inaugural Creator Con 2024 in the historic Mehrauli district of New Delhi. Against the majestic backdrop of the Qutub Minar, over 700 food enthusiasts, digital creators, and industry leaders gathered to explore the future of India’s culinary landscape.

Shift in how Indians discover and experience food today

The event highlighted a crucial shift in how Indians discover and experience food today. With social media platforms, particularly Instagram, becoming the primary channels for food discovery, the relationship between content creators, restaurants, and food delivery platforms has evolved into a complex, interdependent ecosystem.

“Everyone is a creator today. I am, my daughter is, you are,” reflected Rohit Kapoor, Swiggy Food Marketplace CEO. “Creators in the food world are just a bit hatke though. They live to eat as much as they live to create.” In their PR statement, Kapoor emphasized how the Creator Con serves as a platform for this growing community to learn, share, and evolve together.

Star-Studded Discussions and Insights

The event’s centerpiece was the thought-provoking panel discussion titled “Beyond the Plate – Interdependencies of the Modern Food Ecosystem.” Industry luminaries including filmmaker Farah Khan Kunder, pastry chef Pooja Dhingra, food critic Rocky Singh, and restaurateur Karan Tanna shared their unique perspectives on the evolving relationship between food, culture, and digital influence.

Beyond the intellectual discourse, Creator Con 2024 transformed into a vibrant celebration of food and culture. Hindi-Sufi artist Madhur Sharma enchanted the audience with soulful performances, while DJ sets and interactive crowd engagement activities kept the energy high throughout the event.

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Building a Connected Food Community

The gathering served as more than just a networking event – it represented Swiggy’s vision for a more connected and collaborative food community. As food discovery continues to evolve in the digital age, the platform demonstrated its commitment to empowering creators, chefs, and brands while embracing India’s rich and diverse food culture.

Looking Ahead

As Swiggy noted in their statement, “The Creator Con 2024 marks a significant milestone in the Indian food landscape, setting a new standard for how brands, creators, and consumers interact within the food ecosystem.” This pioneering event has set the stage for a new era in India’s food industry, where digital innovation meets culinary tradition.

The success of Swiggy Creator Con 2024 reflects the platform’s decade-long journey in revolutionizing India’s food delivery landscape, while pointing toward an exciting future where technology, creativity, and gastronomy converge to shape the way Indians experience food.