Captain Planet Who? Arushi Sana is the real Eco-Hero 

If you think saving the planet has to be all doom and gloom, Arushi Sana is here to throw that myth in the trash (which, by the way, she’s probably recycling). While some people are busy talking about the environment, Arushi’s out there shaking things up, turning waste into wonder, and making sustainability not only important but seriously cool.

This isn’t just another eco-hero story. This is about a woman who’s taking everything she’s learned from her childhood in a house where recycling was a family sport, to building a kick-ass green business and changing the game for good. From the way she was raised to how she’s taking her passion for the environment into the world of business, Arushi is proving that you can save the planet and look damn good doing it.

From the Backyard to a Better Planet

Born and raised in a family that practically lived off the land (and composted every scrap), Arushi’s love for the environment wasn’t a passing phase; it was woven into the fabric of her daily life. While some kids were playing video games, Arushi was getting her hands dirty quite literally, growing vegetables with her mum, recycling furniture, and learning the true power of sustainability from an early age. Her dad, ever the geography geek, would drop knowledge bombs about earthquakes, tsunamis, and the geography of the planet, sparking a curiosity that would stay with her forever.

One of her first ‘aha’ moments? At just 7 years old, Arushi took a trip to the Sundarbans Mangrove Reserve in Kolkata, where she saw firsthand how these coastal forests are the unsung heroes of our environment. Fast forward a few years, and she was standing in the Daintree Rainforest in Australia, seeing the same mangroves, and realising just how much more there was to learn and do.

From Observing to Doing

Fast forward to the pandemic, where a Netflix show, The Politician, planted the seed for a zero-waste lifestyle in Arushi’s mind. Inspired by a character who collected all her yearly waste in a jar, Arushi decided to make small yet meaningful changes. From switching to bamboo toothbrushes and herbal toothpaste to growing her own veggies and even buying an electric car,  she started living what she preached. It wasn’t enough to just make changes at home; she wanted to inspire others. So, she took to Instagram, sharing practical tips for living a low-waste life, writing articles, and raising awareness on environmental issues through every platform she could.

Recycling, Recharging, and Rewriting the Rules of Sustainability

While others were still busy talking about sustainability, Arushi rolled up her sleeves and got to work. Forget waiting for someone to swoop in and save the planet, Arushi went ahead and built her own green empire. She kickstarted Santerra Industries, a cutting-edge company that transforms agricultural waste into renewable energy. Yep, she’s literally turning trash into power, talk about eco-superhero vibes.

But Arushi didn’t stop at just one green venture. She also launched NYK Daily, a platform that highlights global sustainability initiatives, keeping everyone in the loop on eco-solutions. Arushi isn’t just your average entrepreneur; she’s an eco-revolutionary. And the best part?  She’s making it look easy.

But let’s be real, Arushi wasn’t just after business success. She knew that the real power lay in her ability to inspire others to embrace a low-waste, more sustainable lifestyle. Whether it’s swapping plastic for bamboo toothbrushes, using herbal powders for laundry, or growing her own herbs, Arushi is living proof that small changes lead to big impact. And yep, she was doing all this before it became trendy. Cool, right?

Making the Message Stick

Here’s where things get really interesting: Arushi isn’t just talking to the eco-converted. She’s talking to everyone. She knows that to get people on board with sustainability, you’ve got to meet them where they’re at, and that means mixing static photos, engaging reels, and a little bit of trendiness to make sure that the message is seen and heard by a diverse crowd. Arushi’s not about to preach a sermon on waste reduction; she’s out there leading by example. And if she can do it, so can you! 

Eco-Friendly Without the Guilt Trip

What makes Arushi different is her approach to sustainability: it’s not about perfection, it’s about progress. She’s living proof that small changes can lead to big impacts and that saving the planet doesn’t mean sacrificing your vibe. Arushi shares tips, tricks, and real-life hacks that make living sustainably feel fun, accessible, and anything but boring.

From whipping up her own DIY cleaning products to rocking a minimalist wardrobe (yep, all made from eco-friendly fabrics), she’s showing us that sustainability doesn’t have to mean giving up style or comfort. Whether it’s swapping plastic for bamboo or getting her hands dirty growing herbs, Arushi’s lifestyle is proof that eco-living can be cool without breaking a sweat.

Arushi’s Eco Hacks That Actually Work

Want to take some notes? Arushi’s got a stash of simple, effective eco hacks that she swears by:

• Bamboo toothbrushes & herbal tooth powder: No plastic, no problem.
• Upcycled furniture: Giving new life to old stuff.
• Bucket baths over long showers: A little water-saving goes a long way.
• Home-grown herbs: Fresh, local, and free from pesticides.
• Sustainable wardrobe: From linen to hemp, style with the planet in mind.

Her minimalist capsule wardrobe? Iconic. By choosing to wear clothes made from sustainable fabrics like hemp, linen, and cotton, Arushi is proving that style doesn’t have to come at the planet’s expense. And when she does need a new outfit? She borrows from her mum or friends. Arushi lives by the rule that it’s not about being perfect, it’s about being conscious. And when you do that, making small changes becomes second nature. Talk about reusing what you’ve got!

Turning Eco-Fashion into a Movement

Here is Arushi’s biggest flex, her capsule wardrobe. If you’re picturing a closet full of beige, think again. Arushi’s collection is packed with carefully chosen, timeless pieces that are not just versatile but sustainable. By opting for fewer, higher-quality items, she’s not only slashing textile waste, but also proving that you don’t need a mountain of clothes to stay fashionable. Sustainability is all in the details and trust us, Arushi’s got it down.

Upcycling furniture? Oh, that’s another one of Arushi’s hidden talents. Old, tired tables and chairs? She turns them into quirky, one-of-a-kind home decor. It’s all about seeing the potential where others see junk.

But let’s keep it real, Arushi wasn’t just chasing business success. She knew the true power lay in inspiring others to live a low-waste, more sustainable life. Whether it’s switching to bamboo toothbrushes, using herbal powders for laundry, or growing herbs at home, Arushi’s life is the perfect embodiment of the “small steps lead to big change” mantra.. And yes, she made these changes before they were trendy.

Arushi’s Recognition: Awards and Achievements

Arushi’s initiatives are not confined to the digital world. She organises waste cleanup and tree plantation drives, collaborates with NGOs, and educates audiences at prestigious forums like the World Bank and International Solar Alliance. Her advocacy has earned her recognition as a thought leader in climate action, with awards like the Times Digital Entrepreneur of the Year and the Integrated Health and Wellbeing Council’s Health Influencer Award. However, what truly defines her work is her connection with the community. She believes in inspiring her followers to make tangible changes, not through grandstanding but through example, cultivating a supportive community of like-minded individuals.

A Future Where Everyone Acts

Arushi’s long-term vision? Simplicity. “Climate action doesn’t have to be complicated,” she says. “It’s about acting, not being an activist. Follow the 5 Rs — Refuse, Reduce, Reuse, Repurpose, Recycle and embrace the 4 Pillars of Sustainable Development: Planet, People, Profit, and Policy. Above all, live minimally, like our grandparents did, but with the progressive mindset of today.”

If Arushi’s journey has you feeling inspired, then it’s time to jump on the sustainability train! Whether you’re just dipping your toes into the eco world or you’re already rocking the green warrior vibe, there’s a spot for you in this movement. Arushi’s wisdom is all over the digital landscape, and honestly, there’s no better time to tap into it.

Catch Arushi on Instagram for a sneak peek into her daily sustainable life, packed with eco-tips and behind-the-scenes moments. Need some deep business wisdom or green leadership strategies? Head over to her LinkedIn. For your daily dose of green tech and policy, X is where she drops bite-sized thoughts that’ll make you see the world in a whole new light. And don’t miss her platform, NYK Daily, where she keeps it real with global sustainability stories, the latest eco-innovations, and so much more. Make the green switch today and see how your small actions can lead to a giant wave of change!