Power of Influencers & The New Age B2C Marketing

One thing is clear: traditional methods are no longer enough to capture viewers’ attention and build trust. Along with people’s methods to captivate the audience, they are turning to new ways of promoting content. The short and crisp video forms make the most impactful medium for influencing our spending decisions.

B2C marketing has shifted dramatically in India. Short-format social videos, influencer content and expert-led narratives are shifting how buyers connect with brands.

Why Videos are Protagonists in B2B Marketing?

Overall, B2C buyers in India trust video influencer content as their go-to source of information. This is even higher for Gen Z buyers on social media, with 93% of them engaging monthly with influencer content related to B2B brands. Interestingly, Gen Zs engage more than all other buyers, only proving that younger audiences prioritise modern content forms over traditional advertising.

Such big numbers present an opportunity for brands. While most global B2C ads fail to turn colds into prospects or turn very expensive, video-focused campaigns stand out. Video is not only engaging but also trusted. Platforms like Instagram have seen video uploads grow by 57% year-on-year respectively.

Videos are OG: Building Trust with People

Nowadays, buyers value authenticity and quality over price. They are happy to spend higher costs on the best products.

We need to highlight the importance of “humanised storytelling.” Buyers today want to connect emotionally with brands. Such emotional, human interest and content-led videos hold attention and enable long-term trust.
The trust then converts into a purchase and finally leads to establishing a business in action. Indian buyers say B2C influencer content builds brand trust and agree it raises awareness, forms a connection, and gives a detailed overview of products and solutions.

This has a major effect as sellers can access numerous research and digital tools on platforms. Buyers can quickly discover products and innovations tailored to their needs. Developments like this create a balanced ecosystem where businesses adapt to consumer expectations with creativity and authenticity while buyers benefit from seamless, personalised solutions. This relationship drives growth, collaboration and innovation, shaping a more connected business environment on social media.

Why is Social Media Essential for Indian Businesses?

Platforms like Instagram provide unmatched tools for connecting with audiences. These platforms allow brands to reach wider audiences, communicate easily, and feature short-form videos and live events.

Let’s focus on a few essential aspects of reality;

• Massive Reach: Instagram has over 1.15 billion users globally and over one billion monthly active users. Instagram has an enormous reach for Indian businesses to promote their products or services to a diverse audience.

• Follower-Friendly: Let’s presume, Instagram users follow at least one business account, making it an ideal platform for attracting followers who are genuinely interested in a brand. Just know that over 200 million businesses are already thriving on Instagram.
• Influencer Appeal: Influencers also play a big role in today’s marketing world. Instagram has a wide reach and user-friendly features. Collaborating with the right influencer helps your brand reach millions of potential customers quickly.
• Perfect for All Businesses: Instagram is like water and fills your thirst whether you’re just starting or have an already established business. It’s the best platform to build brand awareness, increase engagement and showcase your offerings effectively.

• Customer Interaction: Businesses can directly interact with their customers on Instagram through DMs and comments. This helps build trust, collect feedback and push for lasting customer relationships.

• Digital Catalogues: Instagram users can discover new products and services on the platform daily. Utilising Instagram features like Stories, Reels, and posts, sellers can ensure their brand stays in the audience’s minds.

• Provoke New Audiences: Features like hashtags and Reels expand sellers’ reach to new audiences. Hashtags even allow non-followers to discover their posts, while Reels creatively engage more viewers.
• Turn Customers into Ambassadors: Happy customers can become loyal supporters to promote brands and provide reviews. This builds an interactive and engaging presence that can turn customers into advocates who spread your business.

How long can we embrace Videos and Influencers?

The numbers make it clear that B2C brands must evolve their strategies. Reels, influencer collaborations and posts are not just trends; they are essential to staying relevant in today’s market.

Instagram offers tailored marketing tools and reaching diverse audiences has never been this easy. But the challenge remains: no matter how many creator and business tools we have, creating new, unique and human-interest content only connects emotionally and builds trust. In some cases, you create and show a problem people might have and then find a solution.

Influencers continue to grow and most businesses need to fully rely on their potential. After all, the world still runs on trust more than ever.

Also Read: Influencers or Misinformers? The Truth Behind Viral Content