YouTube Report 2024: Content Creators And Their Impressions

Year after year, YouTube releases its end-of-year trending lists, which include creators, content, and conversations projected for the past 12 months. Let’s read from local stories to global recognition and celebrations of creativity and community.

What’s special in 2024?

“YouTube helps amplify moments, transforming fleeting instances into lasting cultural touchstones,” says Ajay Vidyasagar, YouTube’s Regional Director for APAC.

I feel he doesn’t mean this in corporate speak; it’s rather a reality that millions of creators and fans experience every day. YouTube has become more than a platform in India. It has become a force where people are making lives, trends are born, stories are shared, and audiences celebrate what matters to them together.

This year’s trends reveal how creators used YouTube to make an impact. As of today, it’s where community engagement meets creator innovation, proving that YouTube is the heart of digital culture.

Why YouTube is the King of Content?

YouTube dominates as the go-to platform for creators and audiences alike. The answer lies in its ability to evolve and amend according to the needs of creators, viewers, and countries.

This has been a game-changer for Indian creators. From small-town storytellers to big-budget productions, YouTube provides a stage for everyone.

Ajay Vidyasagar says: “We’re seeing a blend of community engagement, creator innovation and diverse content coming together to make YouTube the place where culture succeeds.” Whether through viral music videos, quirky challenges, or heartfelt documentaries, YouTube has once again proven that it’s more than a platform, it’s a movement.

Let’s look at Creators who topped YouTube charts for 2024.

Biju Rithvik

• KL Bro Biju is a content creator from Mayyil in Kannur district, Kerala. He gained the hearts of over 62 million subscribers through his family-oriented YouTube channel, KL Bro Bijurithvik. What makes him stand out? His engaging day-to-day content revolves around family, connecting deeply with Indian audiences.
• In 2024, Social Blade recognised him as one of India’s biggest YouTube stars, with a subscriber count that crossed CarryMinati.
• His channel became a household name, and his content consistently broke records, with over 45 million regular viewers.
• Among his achievements, one of his shorts bears the title “Most-viewed individual YouTube video in India”. His videos also claim second, third, and fourth spots on this list. His channel uploads two videos daily, keeping his audience entertained and connected.
• Long ago, he started very simply, and today, he has become an international sensation. KL Bro Biju’s ability to connect with audiences through relatable and family-centric content, his creative spirit, and his dedication are setting benchmarks for other creators across the globe.

Priyal Kukreja

• Priyal Kukreja is a very young content creator from Hisar, Haryana. She was born on August 21, 2002, and grew up in a close-knit family with her parents, Gaurav and Soni Kukreja.
• Her brother, Dushyant Kukreja, frequently collaborates with her on hilarious comedy videos.
• Priyal completed her schooling at K L Arya DAV Public School and graduated with a B.Sc. Honours degree from Delhi University in May 2022.
• Priyal’s content creator journey began in 2018 on TikTok. She entertained audiences with lip-sync, dance, and dubbing videos. When TikTok gained popularity, her brother took the initiative to start a YouTube channel in December 2019, where they began posting their TikTok videos as shorts.
• Priyal Kukreja now has over 40 million subscribers on YouTube and her content consists of comedy skits, lip-sync performances, dance routines, and unboxing.
• Alongside YouTube, Priyal is highly active on Instagram, where she has a following of 658K followers.
• Priyal’s content is entertaining and deeply engaging, holding her audience eagerly waiting for every new episode.
• Her career started modestly but has reached incredible heights. She sets a shining example of how creativity and hard work can turn dreams into reality. The future holds limitless possibilities for this young content creator!

Varun Dev Bundela

• Varun Dev Bundela is popularly known as Unknown Boy Varun (UBV). A multi-talented Indian content creator known for his music videos, stylish photographs and entertaining shorts.
• Born on August 6, 1997, in Delhi, India, Varun grew up in his hometown and pursued his college education in Delhi. With Varun’s looks, styled hair, brown eyes, and natural acting, dancing, and modelling, he quickly became a YouTube sensation.
• Like Priyal, Varun’s journey also began on TikTok, where his creative lip-sync videos and engaging content garnered over 1 million followers and an impressive 10 million likes within the first month. Like many others, Varun shifted his focus to YouTube and Instagram when TikTok was banned in India.
• He continued with daily shorts and modelling videos. His posts often went viral, bagging him a huge fanbase both in India and abroad.
• Varun began uploading music videos on YouTube in June 2022. His unique approach to Bollywood songs, where he creatively directs the backstory of singers and composers, has set him apart in the industry. With over 25 unofficial music videos, Varun established himself in the world of YouTube music and is now in the top charts.

Why do These all Matter?

So, what does all of this tell us about the future? YouTube is deeply linked to our daily lives. It’s a place to watch videos and also where stories are narrated, opinions are heard and dreams are fulfilled. Whether you’re a creator looking to make your mark or a fan searching for inspiration, YouTube has everything for everyone.

As we look ahead to 2025, one thing is clear: YouTube knows what to deliver and understands the pulse of modern culture. With numerous creators and countless channels leading the change, we can imagine how it will evolve in the next year.

2024 has been a year of big ideas and even bigger connections, and YouTube has been at the centre of it all. It bridged gaps between Indian creators and global audiences. YouTube is incredible because it helps people worldwide share many ideas. And isn’t this what it’s all about evolving? Sharing, connecting and celebrating the magic of creativity and beyond together.

If you plan to launch your channel in 2025, what’s stopping you, and who are you waiting for? Just go ahead. YouTube provides unlimited creator tools and support.

Meanwhile, before you start your channel, read our guide to easy video editing for YouTube success Here!