The Rising Stars: Top 5 Micro-Influencers in Travel in 2024

In the ever-expanding world of social media, micro-influencers in travel are like the hidden trails in a national park—unassuming yet brimming with wonder. These travel enthusiasts, boasting modest follower counts, wield an incredible power to inspire and guide their audiences with authentic experiences. As travel writer Pico Iyer once said, “Travel is not really about leaving our homes but leaving our habits.” Travel micro-influencers embody this spirit, encouraging their followers to step outside their comfort zones and explore the world in fresh, uncharted ways.

Much like local guides who reveal the soul of a city, micro-influencers in travel offer a personal touch that large-scale influencers often can’t match. Their followers don’t just see the tourist hotspots; they get a glimpse into the hidden gems and cultural nuances that make each destination unique. This approach mirrors the slow travel movement, where the journey is savoured as much as the destination. In an era where travellers crave authentic, immersive experiences, these influencers play a crucial role in shaping how and where people wander.

Meet the Micro-Influencers in Travel: The New Face of Wanderlust Marketing

Radhika Khanna

Radhika Khanna, recognized by her Instagram handle @radhikaa.khannaa, is a dynamic travel content creator who seamlessly combines her passion for exploration with compelling storytelling. Her work celebrates the beauty and diversity of travel, with a focus on curating unique experiences across India’s vibrant landscapes and beyond. From the mystical charm of a trek in Ladakh to the electrifying cultural festivities of the Pushkar Fair to flying high paragliding in Bir to living the moment camping in the Himalayas to experiencing the thrill of white-water rafting in Rishikesh, Radhika’s adventures provide a mix of awe-inspiring visuals and practical travel insights. Her Instagram shows Amritsar and Delhi as her home!

Wanderers seeking offbeat experiences and cultural immersion will find Radhika’s content tailored to their needs. She highlights hidden gems such as stargazing in Spiti Valley, exploring the scenic landscapes of Kashmir, and diving in the pristine coral reefs of Lakshadweep. Her vivid descriptions and personal anecdotes resonate with audiences looking for meaningful and transformative travel.

Beyond scenic beauty, Radhika emphasizes the cultural and spiritual richness of her journeys, such as attending the Ganga Aarti in Varanasi and much more. Her work inspires a connection to nature and a sense of adventure, making her a go-to figure for both seasoned travellers and novices. Amidst the unlimited number of micro-influencers in travel, Radhika is a sure-shot follow!

Radhika Khanna on YouTube: @TravelwithRads

Number of Followers: —

Radhika Khanna on Instagram: @radhikaa.khannaa

Number of Followers: 87.1K

Anu Sharma

Anu Sharma is gaining recognition through her Instagram handle safarnamawithanu and her YouTube channel SafarnamaWithAnu. She is a passionate traveller and storyteller who documents her journeys across India and beyond. With a growing fan base, her content stands out for its authenticity and detailed insights, catering to those who seek meaningful travel experiences. She is based in Delhi. On her platform, one can explore the hidden gems of India and find a wealth of travel tips.

On Instagram, Anu shares visually captivating posts and reels, often highlighting offbeat destinations, scenic trails, and vibrant cultures. Her feed reflects her ability to connect with her audience, offering both inspiration and practical advice for aspiring travellers. Her YouTube channel, @Safarnamawithanu, though it has a negligible following, delves into her adventures.

From comprehensive vlogs of road trips across India to glimpses of local traditions and cuisines, Anu creates an immersive experience for her viewers. Her channel emphasizes exploration and connection, encouraging her audience to embrace the beauty of travel, both planned and spontaneous. Anu’s storytelling style and her spirit of adventure elevate her to a prominent position in the travel content industry, making her a sought-after travel creator amongst the vast micro-influencers in travel.

Anu Sharma on YouTube: @safarnamawithanu

Number of Followers: 558

Anu Sharma on Instagram: @safarnamawithanu

Number of Followers: 68K

Rupali Chetwani

Rupali Chetwani is an enthusiastic travel content creator who captivates audiences with her travel insights, practical tips, and mesmerizing moments from her journeys. The digital creator’s space is a visual diary of her travels, where she recommends unique stays, activities, and food. From Banaras to Jaipur, to Himachal Pradesh, to Manali, to Spiti Valley, and more, her travel escapades are breathtaking sights to hold and behold.

Her content focuses on discovering offbeat locations, cultural experiences, and stunning landscapes. Whether exploring serene beaches, vibrant cities, or tranquil mountain retreats, her work reflects a deep love for travel. Her ability to combine visually rich narratives with authentic recommendations makes her a trusted voice in the travel niche. Her platforms not only inspire wanderlust but also offer actionable guidance for travellers looking to embark on their journey.

Whether through detailed vlogs or carefully curated photo collections, her Instagram and YouTube channels offer a wealth of inspiration for those seeking to explore the world. Rupali’s dedication to her craft and her ability to connect with her audience, make her an influencer to watch in the ever-expanding world of travel content creation and travel micro-influencers.

Rupali Chetwani on YouTube: @Traveogram

Number of Followers: 9.18K

Rupali Chetwani on Instagram: @traveogram

Number of Followers: 62.2K

Apoorwa Joshi

Apoorwa Joshi, known online through her social media handles, captures the essence of exploration and wandering. Her content is a delightful blend of serene landscapes, thrilling escapades, and cultural richness. Additionally, the focus is also on mountain life and road trips. She has shared travel guides, personal anecdotes, and visually captivating videos on destinations. Her popular journeys include Ladakh, Mussoorie, Nainital, Naukuchiatal, Manali, Sissu, Bhimtal, Spiti Valley, Pithorgarh, and the serene villages of Uttarakhand. Lohaghat, in the Champawat district, is her hometown.

What sets Apoorwa apart is her content and passion for uncovering lesser-known destinations, providing her audience with travel insights, and evoking a sense of wanderlust. Her videos often emphasize the beauty of connecting with nature, and her adventures inspire followers to explore offbeat locations. From snowy retreats to rugged bike rides in Ladakh, Apoorwa captures the essence of travel.

Her platforms are not just about showcasing places but about encouraging her audience to embrace the journey and the stories it brings. Whether you’re looking for inspiration to plan your next trip or simply enjoy heartfelt travel tales, Apoorwa Joshi is a travel micro-influencer whose work reflects a deep love for discovery and connection.

Apoorwa Joshi on YouTube: @Apoorwatravels

Number of Followers: 3.16K

Apoorwa Joshi on Instagram: @apoorwa.travels

Number of Followers: 46K

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Vishal Rana

Vishal Rana is a travel enthusiast and content creator with a strong focus on trekking, hiking, and exploring the serene landscapes of the Himalayan region. His channel offers a mix of adventure, cultural insights, and practical travel tips, targeting nature lovers and outdoor enthusiasts. Vishal, who has a knack for discovering unconventional destinations, shares visually captivating stories from trails such as Kareri Lake, Tosh-Kutla, and beyond, encouraging his audience to venture beyond conventional paths.

This rising creator has 32.3K followers on the gram and 4.18K subscribers on YouTube. Vishal, the keen solo traveler, hiker, and trekker, aims to tell stories about places and people through his channels.

His content emphasizes not just the beauty of destinations but also the joy of the journey itself. By combining personal anecdotes with valuable information, he connects deeply with his audience. His space a trusted guide for travellers seeking both adventure and authenticity. Vishal Rana’s content is a must-follow if you find yourself drawn to mountain treks, hidden Himalayan gems, or the thrill of nature on your screen.

Vishal Rana on YouTube: @hikewithlucky

Number of Followers: 4.18K

Vishal Rana on Instagram: @vishal__rana

Number of Followers: 32.3K

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By building genuine connections and sharing detailed, honest stories, travel micro-influencers remind us that every corner of the globe has its own story waiting to be told. They are proof that you don’t need a million followers to make a meaningful impact—you just need a passion for exploration and a knack for storytelling.