Creators Turn Entrepreneurs: A Tale of Ventures in 2023

The internet is witnessing a fascinating shift as content creators are stepping into the entrepreneurial arena, bringing forth innovative brands that resonate with their unique journeys. Here’s a glimpse into the stories of four creators who ventured into the world of business in 2023.

• Sanjyot Keer – YFL Home: Simplifying Home Cooking

Meet Mumbai’s culinary maestro, Sanjyot Keer, who embarked on his culinary journey in grade six, eventually creating a culinary empire with the YouTube channel Your Food Lab. With 5.2 million subscribers on youtube, Keer decided to elevate home cooking experiences by launching YFL Home in August. Partnering with Raj Shamani’s House of X, Keer envisions YFL Home as a solution-driven brand, starting with a game-changing mixer grinder.

2. Jyotii Sethi – Aabhaari: Weaving Stories in Sarees

Jyotii Sethi, a versatile beauty and lifestyle YouTuber, took a distinctive approach by venturing into the world of fashion. In August, she unveiled Aabhaari, a sari brand, opting for a ground-up strategy by showcasing her collection at exhibitions before embracing the online realm. Aabhaari has already left an impression with over 300 orders, showcasing the potential beyond the digital subscriber base.

3. Kabita Singh – Spice Queen: From Kitchen to Masala Kingdom

Spice up your recipes with Kabita Singh, a culinary sensation on YouTube. Beyond sharing delicious recipes, Kabita has entered the world of masalas, adding her unique touch to spice blends. Explore her range of masalas, bringing the essence of her culinary expertise to kitchens around the globe.

4. Blanko by King and House of X: Fragrance Redefined

The fusion of music and fragrance takes center stage with Blanko, a perfume brand initiated by pop star King in collaboration with Raj Shamani’s House of X. Born from a podcast conversation, King’s vision extended to creating a fragrance that resonates with his audience. House of X, a tech platform facilitating creators in brand creation, played a pivotal role. Blanko’s astounding launch day, with sales reaching Rupees 20 lakhs and 80,000 customers, set the stage for rapid success. In just three months, Blanko achieved a remarkable Rupees 1 crore per month run rate in revenue.

Looking ahead, Blanko promises a groundbreaking ‘time lock technology’ in its upcoming perfume line, ensuring a long-lasting fragrance experience. With an ambitious goal of reaching an annual recurring revenue of Rupees 100 crore in the next two years, Raj and King’s journey is poised for continued triumph.

Dive into the world of these creators-turn-entrepreneurs, where passion meets innovation, and stories unfold beyond the screens.