Lifestyle

Creator Saumya Chaudhary Makes Corporate Life And Content Creation Look Fun

Discover all about Saumya Chaudhary, a corporate professional's journey as a digital creator, blending fashion, travel, and fun.

Published

7 hours ago

January 10, 2025

Creator Saumya Chaudhary Blends Corporate Life, Fashion, Travel, Adventures, and Fun

Saumya Chaudhary is a corporate professional based in Mumbai. She is an alumna of the esteemed business school IIM. With a substantial online following, the digital creator blends fashion, travel, adventures, beauty, and fun, all with a dash of corporate life, acing the content game—in the most delightful way.

Who is Saumya Chaudhary?

Meet Content Creator Saumya Chaudhary: Blending Corporate Life, Fashion, Travel, Adventures, and Fun

Saumya Chaudhary is a dynamic digital content creator, blogger, and influencer based in India. She is best known for founding “BackyardBlender,” a blog that reflects her broad-ranging tastes and free spirit. Her work blends the worlds of fashion, travel, and music into a seamless narrative that resonates with a diverse audience. She is a corporate professional with a background in banking. Her social media profiles, which showcase her journey and combine professional experiences with personal insights, are gaining traction. She shares content that resonates with young professionals, particularly in the corporate sector, offering a mix of work-life humour and fashion tips.

Her posts often highlight the nuances of corporate life, aiming to provide relatable and entertaining content for her audience. Saumya’s approach to fashion emphasises comfort. Through her refreshing and fun content, she fosters a sense of community among her followers, putting forward a funny take on work, life, and independence.

Family, Educational Background, and Birthday of Saumya Chaudhary

While Saumya keeps her family life private, she has occasionally shared glimpses of her family on her Instagram channel. She was born in the month of July; however, the social media does not contain the exact date. Her academic journey is well documented. She studied at the Delhi Public School from 2011 to 2014; later on, Saumya Chaudhary attended Jaypee University of Information Technology. At Jaypee University of Information Technology, she pursued a Jaypee University of Information Technology logo Jaypee University of Information Technology Jaypee University of Information Technology Bachelor of Technology – BTech, Computer ScienceBachelor of Technology, from 2015 to 2019. The content creator then enrolled in the Indian Institute of Management Rohtak to pursue a Master of Business Administration (MBA) from 2021 to 2023.

Saumya Chaudhary’s Career and Collaborations

Saumya’s career began as a passion project—a personal blog where she could share her thoughts on fashion, music, and travel. With time, “BackyardBlender” blossomed into a renowned platform, praised for its innovative approach to content creation. She managed the fashion, lifestyle, and beauty blog for over 2 years and also achieved the feat of 10K-plus traffic. In less than a year, social media influencer Saumya Chaudhary increased weekly content interaction by 300% and the number of followers on her Instagram profile from zero to over 100,000. She has collaborated with over 100 leading brands for digital marketing and consulting, including Samsung, Ponds, Flipkart, ZeeTV, Amazon, Fastrack (Tata), and others.

Saumya has worked alongside cross-functional teams at Mentorrbuddy and Unacademy to create and implement campaigns for digital marketing, enhancing the brand’s visibility and metrics of engagement. Saumya has also been a social media marketing intern at Right Companion and a digital marketing intern at MillionGenie. At IIM Rohtak she was a member of the public relations cell from August 2021 to February 2022. In May 2023 she joined YES Bank as a product manager in Mumbai, Maharashtra.

Saumya Chaudhary’s Role at Yes Bank and Beyond Product Management

At Yes Bank, the creator guides cross-functional teams in providing innovative solutions that enhance customer experience and satisfaction. Her proficiency in public relations, communications, and interpersonal skills facilitates successful partnerships with stakeholders to identify user needs and refine product strategy and vision. In addition to her role in product management, she has led various marketing initiatives and created appealing collateral to enhance the brand message and highlight the products and services.

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Achievements

Her content has been recognised by different platforms, and she has been featured in interviews discussing her journey and insights as a digital creator. Her ability to build a loyal following while staying true to her values is a testament to her authenticity and creativity.

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Saumya Chaudhary’s Skill Set and Expertise

She has advanced knowledge in leadership, business management, and strategic planning. Her skill set and areas of expertise include market research and analysis, SEO and content strategy, social media management, digital transformation, strategic planning and execution, and cross-functional team leadership.

Saumya Chaudhary’s Digital Content

She offers reflections on her corporate journey, living independently in Mumbai, fashion trends, as well as beauty advice.

Corporate Insights: Her posts offer opportunities to explore career growth and professional development, discover ranting clips, and gain valuable tips for navigating corporate life.

Explore Mumbai’s hidden gems, local eateries, must-visit spots, and weekend getaways through her handles.

Fashion and Beauty: For those keen on exploring fashion trends, beauty advice, and personal style inspiration, Saumya Chaudhary’s accounts are essential destinations.