WAVES Bazaar: A Quantum Leap for India’s Creative Economy

The Ministry of Information and Broadcasting has launched the WAVES Bazaar to support India’s growing creative economy. This global e-marketplace connects Indian creators with international markets. It will be a game-changer for influencers, animators, podcasters and musicians, offering them a space to showcase content, pitch projects and secure collaborations.

Who is being helped?

This online space allows influencers, filmmakers, animators, musicians, game developers and content creators to engage in meaningful B2B interactions. This initiative will be the go-to place for creators looking to expand their reach, from funding and distribution to brand collaborations. As Sanjay Jaju, Secretary of the Ministry of Information and Broadcasting, put it, “WAVES Bazaar is a transformative platform that will unite creators, buyers, and collaborators from across various entertainment sectors.”

WAVES Bazaar in detail

This marketplace will support brand collaborations, funding, and distribution, making it easier for creators to turn ideas into reality. The WAVES Bazaar offers tools to simplify global business interactions, helping Indian creators expand their reach like never before.

Filmmaker Shekhar Kapur praised the initiative, saying, “India is not just a hub but a powerhouse of cultural and digital content. WAVES Bazaar is a golden opportunity for creators to showcase India’s ‘soft power’ on a global scale.”

If you’re in the creative industry, this is your chance to network, collaborate, and grow.
Ready to take your content global? Start preparing your projects for the WAVES Bazaar now!