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From Fields to Feeds: The Inspiring Digital Journey of Shital Dhanawale

How Shital Dhanawale, a woman from Maharashtra, turned village life into viral, empowering content using her phone and fearless voice.

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From Fields to Feeds: The Inspiring Digital Journey of Shital Dhanawale

Shital Dhanawale, a married woman living in a small village in Maharashtra, was no different from countless others in rural India. She worked in the fields, took up daily wage jobs, and gracefully carried a load of household responsibilities. But behind her simple life was a curious mind and a heart of stories waiting to be told.

Read how a married woman, farmer, and daily wage worker from Maharashtra turned her everyday village life into knowledge, empowerment, and viral content with only her phone and a fearless voice.

The Rise of a Village Creator

With no fancy camera or setup, just her phone and natural flair, Shital began capturing everything she felt was worth sharing. From farming tips and village lifestyle hacks to unheard stories of her people, she ensured her content reflected real, rural India.

In 2021, Shital decided to pass the time with something new. She began creating music videos and dub smashes on Instagram for fun. But one video about harvests changed everything. The response she got pushed her to think, “Why stick to one kind of content?” What began as a time pass soon turned into a purpose-driven journey.

She didn’t just speak in Marathi; she told the truth with simplicity and strength. Her content was not scripted or polished, but deeply rooted. In less than a year, she gained over 20-25K followers, proving India was listening.

Encouraged by her family, friends, and self-belief, she changed her Instagram bio from “Digital Creator” to “Educator.” This small edit marked a big shift in her journey. She took on issues that mattered, such as social topics, village life, women’s problems, local hacks, farming tips, and solutions, which only someone who lived that life could truly understand.

Content from the Soil, Voice of the Soul

Her videos became as raw and real as her surroundings. Something as simple as climbing a tree, cooking in the open, or even sharing what happened that day in the village became powerful content. Every video had her signature style, straight talk, honesty, a bright smile, and that deeply emotional connection with her audience.

When cities were locked down during COVID-19, Shital opened the doors to her world. She began daily vlogging from home and launched her YouTube channel, “Brand Shetkari.” The channel quickly grew, featuring harvesting videos, cooking routines, lifestyle stories, and many more honest slices of rural life.

By the time COVID-19 ended, Shital had reached a massive milestone with over 3 lakh subscribers on YouTube and 2 lakh followers on Instagram.

A Voice People Trust and Love

Shital became one of the first and most loved creators from Maharashtra. She isn’t a celebrity; she is one of them. Her growing audience didn’t just watch her; they talked to her and asked her to make specific videos, and that two-way interaction cracked the code of digital success.

What made her different was her analysis of Indian culture. She didn’t preach. She presented observations with thought and sensitivity. Her opinion-based videos began gaining more traction. One such video exploded with views and comments, where she criticised Bollywood stars like Akshay Kumar, SRK, and Ajay Devgn for promoting pan and gutkha ads.

In a calm, clear Marathi tone, she laid out facts and emotions that echoed what millions of Indians were thinking but didn’t say aloud.

Fearless Opinions with a Farmer’s Wisdom

Her most viral moment came when she spoke about the Aurangzeb tomb controversy. Without creating chaos, she expressed her views with maturity, reminding people that it’s a heritage site now and no good will come out of turning history into a political fight.

She indirectly questioned the ministers, asking them to take responsibility if they wanted riots but not drag poor, hardworking citizens into them. That one video showed the world that you don’t need a degree to speak sense; you just need a heart full of honesty and courage.

Heartbreaking Realities, Hopeful Voices

Shital doesn’t only focus on politics or history. One of her most touching videos highlighted the plight of a poor mother working at a brick kiln, tying her toddler to a stone so he wouldn’t wander off while she worked. The child played in the dust and sun while the mother toiled nearby.

Shital Dhanawale spoke about the urgent need for better health, education, and dignity for rural women and children in that raw footage. She didn’t sensationalise the issue; she presented it as is and trusted her audience to feel the pain.

Shital’s Content is Empowering Change

Shital Dhanawale’s content has inspired hundreds of women in her village and nearby villages. Many have started thinking about small businesses, education for girls, and standing up for their rights. Her natural leadership and connection with the community might pave the way for her to someday contest in the local Panchayat elections.

After all, she already has the most important quality a leader needs: the trust of her people.

A New-Age Shetkari with a Smartphone

Shital Dhanawale is not just an influencer. She’s a storyteller, educator, farmer, mother, and unfiltered voice of rural India. With her phone as a tool and truth as her script, she’s rewriting how India looks at village life.

From fields to feeds, her journey shows that you don’t need a stage to make an impact. All you need is a voice that refuses to stay silent and the courage to use it.

Vidhathri is an investigative journalist, writer and documentary filmmaker with over 5 years of experience. He worked across various media including the Sunday Times, The Indian Express, BBC, and Sky News across print and television. He's currently exploring the world of social media.

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