Gaming fan-engagement platform Stan raises $2.7 mn in funding round

In a bold move signaling a surge in investor interest, gaming fan engagement platform Stan has successfully secured $2.7 million in its recent funding round. The Bengaluru-based startup, founded by Parth Chadha, Rahul Singh, Nauman Mulla, and Shubham Gupta in 2022, is set to redefine the gaming landscape by providing a Web3-based platform for creators to build communities, monetize content, and foster user engagement.

Gaming gets a boost

This funding round, featuring both new and existing investors, boasts support from notable names such as blockchain firm Aptos Labs, Maelstrom Fund, Pix Capital, GFR Fund, and the ever-committed General Catalyst. Stan’s vision has received additional backing from CoinDCX Ventures, Climber Capital, TDV Partners, and Coinswitch Ventures.

Stan’s proactive approach to building an engaged gaming creator base in India, with some of its creators already making waves in Bigg Boss 17, has resonated with investors. Founder Parth Chadha expressed excitement about the funding, stating, “Stan intends to tap into the creator supply, helping them grow their fanbase and monetize on Stan from Day 1.”

How will Stan use the funds?

The startup plans to utilize the funds to democratize infrastructure for creators, invest in personalized user experiences, and implement artificial intelligence for creating a dynamic community architecture. In a market where creators face challenges monetizing their content across platforms, Stan aims to simplify the process, allowing creators to build, monetize, and engage with their audience seamlessly.

Stan’s Web3-based platform enables users to collect, play, and trade digital collectibles, including non-fungible tokens (NFTs) of their favorite esports players and content creators. These digital collectibles offer users the chance to win both physical and virtual experiences, such as meetups or matches with their favorite players, bootcamp tours with esports teams, signed merchandise, and exclusive social media interactions.

Having previously raised $2.5 million in seed funding, Stan is making significant strides in the industry. With over four million users and 50 million annualized microtransactions, the startup aims to expand its reach further, targeting 10 million users over the next six months.

Stan’s success story is not just about funding; it’s about reshaping the gaming experience, empowering creators, and bringing fans closer to the action. As the gaming industry continues to evolve, Stan’s innovative approach is set to leave a lasting impact on the world of esports and fan engagement.