Here’s Why Yashraj Mukhate Was Chosen As ‘Most Viral Content Creator’ of 2023

The 3rd edition of the Impact Digital Influencer Awards hosted by exchange4media group was held on January 31st in Mumbai. While there were a lot of winners in different categories, Yashraj Mukhate claimed the coveted title of “Influencer Of The Year” for his ingenious musical remixes and viral content. He also won the award for “Most Viral Content Creator”.

The heart of Mukhate’s success lies in his uncanny ability to infuse fun tunes into random dialogues, turning them into catchy remixes. His magnum opus is probably the “Rasode Mein Kaun Tha” remix of a soap opera dialogue from “Saath Nibhaana Saathiya”. The clever lyrics and comic rendition propelled him into the spotlight. Since then, he went on to create many viral sensation videos which eventually won him these influencer awards on Wednesday.

Most Viral Content from Yashraj Mukhate:

Rasode Mein Kaun Tha

Yashraj Mukhate – The Reelstars

The video includes a scene from “Saath Nibhana Saathiya”, where the mother-in-law Kokilaben says the dialogue that Mukhate turned into the song.

What a Wow! – 1.1 million likes

 

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A post shared by Yashraj Mukhate (@yashrajmukhate)

The video features the owner of a women’s clothing brand who uploads her products describing all of them with “just looking like a wow”. Mukhate’s rendition of the video quickly became a meme that was a rage amongst netizens.

Charsulli Gardulli Tu Kya Hai – 74k likes

 

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Yashraj took this clip from an interview of Rakhi Sawant and created another catchy video that quickly crossed a million views. Who better than the Queen of Entertainment to make a video viral?

Cup Laayega India – 567K likes

Another popular video from Yashraj Mukhate was the collaboration with the snack brand TooYumm. He worked on the “Cup Laayega India” anthem that was made to cheer on India for the upcoming Cricket World Cup. The video featured him with Virat Kohli and was very popular, currently at 6.9 million views on his Instagram.

 

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With the new awards under his belt, Yashraj Mukhhate is likely to work on some exciting projects in 2024, and we can’t wait to hear the next tune!

Some other noteworthy awardees at the event included:

• Haania Manzar and Yashi Tank, Best Beauty Influencer
• Niharika NM, Best Celebrity Influencer
• Krishnan Sharma, Best Entertainment Influencer
• Dr Pallavi Rao Chaturvedi, Best Family/Parent Influencer
• Prableen Kaur Bhomrah, Best Body Positivity Influencer
• Reshi Magada and Adarsh Suyal, Best Rising Star Influencer
• Ranveer Allabadia, Best Motivational Speaker.