Pinterest gets into streaming with culinary show

In a groundbreaking move, Pinterest has ventured into the realm of streaming with the launch of Deliciously Entertaining, a cooking and lifestyle series produced in collaboration with digital food network Tastemade. Hosted by culinary content creator Danni Rose, this innovative show promises to bring a unique blend of culinary expertise and creative inspiration to viewers across India.

Culinary Journey with Danni Rose

Danni Rose, renowned for her southern recipes and culinary prowess showcased on YouTube since 2017, takes the helm as the host of Deliciously Entertaining. Each 22-minute episode will see Rose curating menu and decoration ideas from Pinterest, setting the stage for a delightful culinary experience centered around a specific theme.

Star-Studded Lineup: Cooking with Celebrity Guests

Joining Danni Rose in the kitchen are an array of celebrity guests, including drag star Trixie Mattel, NSYNC’s Lance Bass, YouTuber Terrell Grice, artist Maurice Harris, and entrepreneur Joy Cho. Together, they will cook up delectable meals and share invaluable tips alongside charming decor ideas, creating an immersive experience for viewers.

Interactive Experience: Shoppable Pinterest Boards

Adding an interactive twist to the series, QR codes embedded in each episode will direct viewers to Pinterest boards curated by Danni Rose and her guests. These shoppable boards, aligned with Pinterest’s ecommerce vision, will feature a treasure trove of recipes, DIY tutorials, and inspirational Pins related to the episode theme, offering viewers the opportunity to explore and recreate their favorite ideas.

Inspiration and Action: Pinterest’s Vision for Viewers

Nadine Zylstra, Pinterest’s Global Head of Programming and Originals, emphasizes the show’s focus on inspiring viewers to explore new horizons and take action. Rooted in Pinterest trends and meaningful calendar moments, Deliciously Entertaining encourages viewers to embrace creativity and try something new in their culinary endeavors.

Global Collaboration: Tastemade and Pinterest Unite

Jay Holzer, Tastemade’s Head of Programming, expresses excitement about the partnership with Pinterest and the opportunity to introduce Deliciously Entertaining to audiences worldwide. By merging the strengths of both platforms, the series aims to ignite the passion of food and design enthusiasts, fostering a community of creativity and exploration.

Premiere and Beyond: Mark Your Calendars

Deliciously Entertaining is set to premiere on February 23 and will continue its delightful journey through June. Viewers can catch the series on the Tastemade streaming channel, available on various platforms including YouTube TV, Roku, Sling, Fire TV, Vizio, and Tastemade+. Don’t miss the finale on June 21, featuring a “shop the show” companion episode hosted by Danni Rose on Amazon Live.

Pinterest and Tastemade: A Thriving Partnership

This exciting collaboration between Pinterest and Tastemade marks the culmination of a multiyear, multimillion-dollar partnership sealed in June 2022. As Deliciously Entertaining takes center stage, it reaffirms both brands’ commitment to innovation, creativity, and immersive storytelling in the digital age.