Watch: Pepsi Unveils Bold New Global Identity at Gateway of India

Pepsi has taken the world by storm with the unveiling of its fresh global identity at the iconic Gateway of India. This major redesign, the first in fourteen years, introduces a revamped logo that seamlessly blends tradition with modernity. Electric blue and black hues injected into the classic Pepsi color scheme reflect the brand’s commitment to staying relevant, while the signature Pepsi logo pulse symbolizes its dynamic energy and cultural resonance. The choice of the Gateway of India as the venue for this grand reveal underscores Pepsi’s ambition and global reach, setting the stage for a new era defined by innovation and connection.

Shailja Joshi, Category Lead at PepsiCo India, shared her excitement about the brand’s refreshed visual identity, emphasizing its reflection of coolness and iconic status. The ceremony at the Gateway of India signifies Pepsi’s readiness to embrace change and engage with audiences in meaningful ways. As Pepsi looks ahead to 2024, it aims to continue pushing boundaries and delivering unique experiences that resonate with consumers worldwide. This unveiling marks the beginning of an exhilarating new chapter for Pepsi logo. However, inviting fans to join the brand on a journey of exploration and discovery in the ever-evolving landscape of beverage culture.