Bournvita Controversy: Hrithik Roshan Praises Influencer Revant Himatsingka For Bringing The Change  

Content creator Revant Himatsingka has won battles against major big brands, and notched over one million followers on the social media platform. His big fight with Cadbury’s Bournvita has received applause from consumers.

For the unversed, he went viral in April last year after reviewing the sugar content in Bournvita. The company then sent a legal notice to Revant and issued a statement addressing the controversy. The company asserted that each serving of Bournvita contains ‘7.5 grams of added sugar,’ which is ‘much less than the daily recommended intake limits of sugar for children’.

However, on December 23, the influencer took to Instagram to share that the company has reduced added sugar by 15 percent and called it a ‘big win’.

Revant wrote, “Big win! Probably the first time in history that an Instagram reel led to a food giant reducing its sugar content! 1 video resulted in a 15% reduction in sugar. Imagine if all Indians started reading food labels. Companies wouldn’t dare falsely market themselves.”

He added, “This fight isn’t against Bournvita. The fight is against any company that sells junk food but markets itself as healthy! The fight is to get 140 crore Indians eating healthier! 1 company changing its sugar content, will result in a chain reaction, and every company will be slightly more careful now.”

 

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A post shared by Revant Himatsingka (@foodpharmer)

Well done man, Well done!

Bollywood actor Hrithik Roshan, who had promoted children’s favourite drink Bournvita in his popular film Koi Mil Gaya, showered praises on Revant for his victory and exposing the brand which promises to be a healthy drink. He commented, “Well done man. Well done,” along with some clapping emoticons” on a video shared on by Nass Summit.

 

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Revant Himatsingka is a graduate of NYU Stern School of Business. He was initially headed for a career in Finance. Soon after, he left his Wall Street job and also turned down an MBA offer from IIM Bangalore in order to pursue his passion for improving the thought process of India’s youth. He also launched his first book, Selfienomics, a self-help comedy book published by Bloomsbury.