Lifestyle
PM Narendra Modi fetes 20 creators at National Creators Award 2024
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At the first ever National Creators Awards held in India, it was the country’s best known influencer who walked away with the loudest applause. When Shraddha Jain (Aiyyo Shraddha to her fans) went up to receive her award for ‘Best Creative Creator Female’ and gushed, “Your spontaneity has floored everyone today!”, she wasn’t far off the mark.
Prime Minister Narendra Modi, as the chief guest of the awards ceremony that honoured creator talent in the country on Friday morning, was at his charming best. The packed Bharat Mandapam in New Delhi resonated with calls of ‘Modi! Modi!’ as the PM warmed up to the awardees with smart repartee and ready witticisms. His self deprecating humor had his audience in splits. When Green Champ Creator Pankti Pandey, who happens to be a ‘fellow Amdavadi’ said in her speech that she would like to encourage people to undertake ‘waste audits’ of their homes to foster sustainable lifestyles, Modi quipped that Amdavadis “don’t waste anything, ever!” On a serious note, he added that he has launched ‘Mission Life’, an initiative that encourages everyone to adopt environment friendlier lifestyles.
Creators charmed by Modi
Modi urged ‘Cultural Ambassador creator’ Maithili Thakur to sing one of her wellknown devotional tracks on stage, and nudged ‘International Creator’ awardee Drew Hicks to address the audience in Hindi. He ribbed the slightly built Swacchata ambassador awardee Malhar Kalambe good naturedly, telling him that there were creators in the hall who could give him a few tips on eating well, eliciting guffaws from the audience. But Modi also lent a patient hearing to Malhar’s admission that he has had to bear taunts for having undertaken the task of cleaning up Mumbai’s public spaces. “Sometimes, you have to dirty your hands to get the city clean,” he told the prime minister. Modi quipped back, “Yes, sometimes you need such ‘safai’ during the elections too!”
Modi’s advice to creators hits the mark
The prime minister displayed a keen interest, knowledge and abiding passion for all of the creators’ work. To the Best Tech creator awardee Gaurav Chaudhary (Technical Guruji to fans), Modi was all praise but also urged Chaudhary to use his platform to democratise the use of technology in India, noting that it needs to reach the grassroots to be effective. “UPI should be accessible to all, not just to those in the big cities,” he said.
To Kamiya Jani of Curly Tales who walked away with the Best Travel Creator award, Modi had more words of advice. “Through your content, ask people to set aside a small part of their travel budgets on buying locally made produce, to rest for a while at the pilgrimage spots to absorb the vibes instead of rushing on to the next tourist spot.”
The prime minister quite obviously spoke from the heart, but as he emphasised more than once, not with an eye on the forthcoming Lok Sabha election. “Although of course, it’s Modi’s guarantee that I will host a similar event next year too!” he said to an elated audience.
When Kabita of Kabita’s Kitchen came up to receive her award for the Best Food Creator, Modi took a dig at his fellow Gujaratis again. “Why do Gujaratis hunt for Mexican and Chinese food in their hometowns, and when they travel, they only look for Gujarati food?” he quizzed her. On a serious note, he urged Kabita to create content that would create nutritional awareness, particularly around millets which the government is keen to popularise once again as a healthy food substitute.
Naman Deshmukh, who got the award for the best Tech and Gadeget Creator, was told by Modi to create content around the Atal Tinkering Labs, backed by the government, for young students. Science and mathematics studies are once again being sought after, after the success of the Chandrayaan expedition, he pointed out, and urged Deshmukh that creators like him should create content that fosters scientific temper among teenagers.
Keeping creators happy
boAt founder Aman Gupta was honoured with the Celebrity Creator award, and Gupta told Modi he was proud to announce that 70 per cent of the company’s products are now made in India, making the company the second largest audio brand in the world. Unsurprisingly, many of the National Creator Awards recepients were those who have had a positive connect with the government. The ruling BJP has roped in Ranveer Allahabadia (Best Disruptor Award) and Curly Tales’ Kamiya Jani for interviews with an eye on the elections. Ankit Baiyanpuria (Best Fitness Creator) has featured with Modi on his Swacchata campaign and talking about his 75 day physical fitness challenge in October 2023.
But there were others too, who received government recognition for their creative talent. Keerthika Govindhasamy known as Keerthi History, Laksh Dabal who promotes natural farming, heritage fasion icon Janhavi Singh, and nano creator Piyush Purohit who hails from Chamoli in Uttarakhand, found themseles being feted for their work.
A total of over 1.75 lakh nominations were entered for the 20 categories of the first edition of the National Creators Awards. Apart from a voting process, a 2 member jury comprising adman Prasoon Joshi and actor Rupali Ganguly vetted the awards. “These awards will over time, become a great motivator for creators,” the prime minister assured his audience in his speech after handing over the awards, which were streamed online.
Full List of National Creator Award Winners:
Disruptor of the Year award: Ranveer Allahbadia (BeerBiceps)
Best Creator in Education Category(Male & Female): Naman Deshmukh
Best Creator in Tech Category: Gaurav Chaudhary(Technical Guruji)
Favourite Travel Creator: Kamiya Jani
Best Health and Fitness Creator: Ankit Baiyanpuria
Best Creator in Food Category: Kabita Singh (Kabita’s
Kitchen)
Celebrity Creator of the Year: Aman Gupta
Green Champion’ Category: Pankhti Pandey
Best Storyteller: Keerthika Govindasamy
Cultural Ambassador of the Year: Maithili Thakur
Most Creative Creator Female: Shraddha Jain
Most Creative Creator Male: RJ Raunac
Heritage Fashion Icon Award: Jahnvi Singh
Best Creator for Social Change Award: Jaya Kishori
Best Micro Creator Award: Aridaman
Best Creator in Gaming Category Award: Nishchay
Swachhta Ambassador Award: Malhar Kalambe
Best International Creator Award: Drew Hicks, Kili Paul,
Cassandra Mae Spittmann
Best Nano Creator Award: Piyush Purohit
Most Impactful Agri Creator: Lakshay Dabas
The New India Champion Award: Abhi and Niyu
Lifestyle
Influencers From Lucknow You Need To Follow!
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You may know Lucknow for its exquisite handicrafts, intricate textile, rich culture, or iconic chikankari embroidery. But the City of Nawabs, Lucknow, also brings people who dared to dream big and pursue their passion. These influencers may be from a small city, but they have made it big! So, buckle up as we share each of their unique stories of hard work and perseverance, which makes their journey even more inspiring.
1) Vaibhav Kundra (@vaibhavkundra):
Instagram: 3.9M followers
![Influencers From Lucknow Vaibhav Kundra](https://www.thereelstars.com/wp-content/uploads/2024/07/Vaibhav-Kundra-The-Reelstars-820x1024.jpg)
He believes that there is no such thing as luck and credits his success thus far to God alone. From music to production, he can do it all. Vaibhav began his social media journey by covering other artists, and his melodious voice left netizens craving more. Motivated by this, he began focusing on making his own music. From the composition behind the music to its tonality, he puts his heart and soul into his music, and his hard work and talent have gained him 3.9M followers on Instagram and 108K followers on Facebook. He was recently recognized as the “top rising creator” by Facebook and has collaborated with T-Series for songs such as “Pyaar Ho Gaya” and many more!
2) Meethika Dwivedi (@the_sound_blaze)
Instagram: 2.8M followers
Youtube: 73.9K subscribers
![Influencers From Lucknow Meethika Dwivedi](https://www.thereelstars.com/wp-content/uploads/2024/07/Meethika-Dwivedi_The-Reelstars-819x1024.jpg)
She claims to have started making comedy videos as a joke (ironic) since she was 15 years old. She gained massive popularity during the COVID lockdown and is one of India’s fastest-growing comedy influencers. Her videos, which depict everyday scenarios, are so relatable that they leave her audience thinking, ‘Why didn’t we think about it before?’. She has great comedic timing, and her Hindi content has helped her appeal to a large audience that relate to her videos.
Today, she has 2.8M followers on Instagram. She has even launched her podcast show in collaboration with Spotify called ‘Meetha aur Teekha with Meethika,’ where she brought on prominent influencers and asked them questions ranging from sugar and spice to everything nice. Her youth-centric content has made her popular among the younger generation. She realized the gravity of content creation when what she started as a joke ended up catching the attention of actor Arbaaz Khan, and he arranged a meeting. Today, she has collaborated with actors such as Manoj Bajpayee, Jimmy Shergill, Rajkumar Rao, and even with big brands like Star Sports. Recently, she also partnered with the official ‘Lucknow Super Giants’ IPL team!
3) MasterChef Pankaj Bhadouria (@masterchefpankajbhadouria)
Instagram: 2M followers
YouTube: 2.03M followers
![Influencers From Lucknow MasterChef Pankaj Bhadouria](https://www.thereelstars.com/wp-content/uploads/2024/07/Pankaj-Bhadouria-The-Reelstars-813x1024.jpg)
She is India’s first MasterChef and calls herself a food traveller, TV host, author, and, most importantly, a mother. Today, she has 2M followers on Instagram alone, sharing everything from easy and healthy recipes to using her social media platform to stand up for what she believes in. She also constantly posts trivia questions that leave her audience puzzled and curious for more! Today, she inspires many women as she has managed to find the balance between her professional career, personal life, content creation for social media, and sponsored brand collaborations. Her channel is a constant for women and men alike who seek to improve their cooking skills and her easy hacks to recipes will help you appear as a pro, even if you aren’t!
4) Maroof Umar (@maroofculmen):
Instagram: 464K followers
YouTube: 5.12K subscribers
![Influencers From Lucknow Maroof Umar](https://www.thereelstars.com/wp-content/uploads/2024/07/Maroof-Umar_The-Reelstars.jpg)
Maroof has made it his mission and obsession to find art at the root of life, in experiences and people. He founded ‘Culmen Creative,’ a team of graphic designers that help business owners transform their businesses through powerful brand demonstration. His creative videography skills are “Art” personified. Simply scrolling through his feed will give you a glimpse of Lucknow through his lens. He exposes his audience to a side of Lucknow like never seen before.
His work has not only brought Lucknow’s beauty to a wider audience but also inspired many local artists to showcase their talent. Maroof has collaborated with several brands and actors, and his talented work has been appreciated and recognized all over. He has a series called ‘Stories by Maroof Culmen,’ which is a work of art, and he has successfully managed to expose his audience to the beauty of Lucknow, including even the minor parts that are often overlooked. His carefully shot and documented short-films act as a digital archive, preserving the beauty of Lucknow for future generations to behold. He has single-handedly brought to the forefront the beauty that the incredible ‘City of Nawabs’ holds.
5) Jafry Eats (@jafryeats):
Instagram: 147K followers
Youtube: 1.73K subscribers
![Influencers From Lucknow Jafry Eats](https://www.thereelstars.com/wp-content/uploads/2024/07/JafryEats-The-Reelstars.jpg)
Lucknowi cuisine is as much of a treat to the eyes as it is to your tastebuds! And if you’re trying to explore Lucknowi cuisine, then his page is the place to run to. He exposes his audience to the rich cultural cuisine that Lucknow has to offer, all while enjoying himself in the process. Be it hearty mukbangs, to food on a budget or finding the best eateries in his city, Jafry never fails to appreciate his town and is proud to share his rich culture and cuisine with his audience. Today, he has 147k followers on Instagram and continues to share the joy of Lucknow’s hearty cuisine with them.
Be it scenic beauty, tasty cuisine, rich cultural heritage, or iconic spots to visit, the beautiful city of Lucknow has it all. If you’ve never been there and want to explore, or if you’re looking to visit, then these influencers will make your experience so much more enthralling! The beauty of Lucknow, as showcased by these influencers, is sure to leave you intrigued and wanting to explore more.
Lifestyle
YouTube FanFest India is Back with “Bohot Kadak Lineup”
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YouTube FanFest India is returning to Mumbai on August 1st, 2024! As Prajakta Koli, AKA MostlySane, teased on Instagram yesterday, this year “bohot kadak lineup hai!”
Marking the 16th year of the localized YouTube FanFest in India, the event promises to be just as electrifying as ever. YouTube India recently unveiled some of the creator and artist lineup on their official handle, and let’s just say, you’re in for a treat!
Who will you be seeing?
Here’s a glimpse of the incredible talent gracing the stage at YouTube Fanfest India 2024:
![youtube fanfest india 2024 - the reelstars](https://www.thereelstars.com/wp-content/uploads/2024/07/youtube-india-fanfest-2024.png)
- The Vixens Crew
- Payal Gaming
- Mortal
- Kaash Plays
- Suhani Shah
- Kavita’s Kitchen
- Mythpat
- Nagma Virajkar
- Fukra Insaan
- Thugesh
- Jonita Music
- Team Naach
- W.i.S.H.
- Gurleen Pannu
- Prajakta Koli (MostlySane)
- KING
- Be YouNick
- Seedhe Maut
- Sunidhi Chauhan
- Aashish Solanki
![youtube fanfest india 2024 - the reelstars](https://www.thereelstars.com/wp-content/uploads/2024/07/youtube-fanfest-india-2024.png)
Just like last year, the event is expected to be livestreamed globally, allowing fans worldwide to experience the magic. But for those lucky enough to score tickets for the live event in Mumbai, prepare to witness your favorite creators and artists up close and personal!
Calling all superfans! Keep your eyes peeled for the release of special superfan tickets, which will grant a lucky few front stage access and the chance to meet and greet their favorite stars!
Stay tuned for more exciting updates about YouTube FanFest Mumbai 2024 on The Reelstars. This is one event you definitely don’t want to miss!
Lifestyle
Instagram Artists Who Spin Magic With Their Creations
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India’s art forms continue to evolve while preserving the country’s rich traditions. Talented artists are now taking to social media to showcase their talents. These Instagram artists spin magic with rangoli, paint, cloth and practically anything that’s close at hand!
Here’s The Reelstars sharing a few popular artists, painters, and sketchers who blow the minds of followers with their creations. Take a look!
Dhrisha Suroiwal
Drisha is a rangoli artist who creates intricate designs and faces on the surface of water. Rangoli creations are typically etched on the ground with coloured powders, flowers, or rice. However, creating rangoli patterns on water requires much patience and a steady hand. The results are mesmerizing. Drisha recently created a rangoli pattern that featured stand up comic Bharti Singh and her son.
Punam Choudhary
Punam is an artist and illusionist, who is quite popular on Instagram for her creations. She specialises in executing 3D designs on streets that look almost lifelike.
Maadhvan Goyal
Artist Maadhvan’s paintings are divine to watch. He sketches paintings of deities that convey spiritual and cultural meanings in the narratives of Hindu mythology.
Rob
Rob is a popular Goa based artist known for his dynamic and energetic style, often incorporating vivid colors and bold brushstrokes in his artworks. He is known for creating something unique out of waste products. He recently made a portrait of cricket legend Sachin Tendulkar out of soda cans.
Shintu Mourya
Give Shintu some chocolate, gutka, boxes, fruits, and vegetables, and he can create a painting from anything. With 1 million followers on Instagram, Shintu has taken the internet by storm with new creations each time. In this video, he has made a painting of cricketer Hardik Pandya and his wife Natasa Stankovic with the help of toothpaste.
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