Finance
Government Introduces New Regulations for Influencers
The Indian government introduced fresh regulations aimed at ensuring compliance with the Consumer Protection Act among social media influencers and individuals endorsing products or treatments related to medical conditions, according to an official statement. The latest guidelines are a continuation of the standards introduced in March 2023 to ensure that individuals do not mislead their audiences when endorsing products or services.
The primary objective is to guarantee compliance with the Consumer Protection Act and its associated regulations and directives, as stated by Rohit Kumar Singh, the Secretary of Consumer Affairs. Under these guidelines, deceptive advertisements, unsupported claims, and a lack of transparency in endorsements related to health and wellness are now subject to penalties under consumer protection laws.
Digital influencers, particularly those on popular social media platforms like Instagram, wield significant influence. Influencers are a vital component of the vast industry that drives sales and marketing through entertainment, as they enter into marketing agreements with companies to endorse products. They play a pivotal role in shaping the purchasing decisions of their extensive base of social media followers.
When it comes to backing their audience in navigating the intricate realm of money, finance influencers play a crucial role. They bridge the gap between financial expertise and the choices that individuals make in their finances, and investments, every other day. Women today are continuously pushing boundaries, and scaling unprecedented heights. It is no different […]
Rachana Ranade is an absolute powerhouse in the world of FinFluencers! Her remarkable proficiency, compelling content, and outstanding communication abilities have cemented her status as one of India’s leading influencers. A Chartered Accountant by profession she has made a remarkable mark in the social media realm of money, budgeting, finance, and stock markets. Many reasons […]
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