Embracing Authenticity: Falguni Vasavada’s Mission for Body Positivity and Unconventional Beauty Standards

Body shaming, age limits, beauty standards—our society has a knack for imposing these absurd norms. Meet the incredible Dr. Falguni Vasavada, who’s not just breaking these stereotypes but smashing them to bits.

Dr. Vasavada’s academic pursuits delve into diverse areas, from Brands on Social Media to Consumer Perception in Advertising. Her current research focuses on the Role Portrayal of Couples in Indian Advertisements and the impact of Social Media on Youth and Advertising. 

Beyond the classroom, she pioneers online programs catering to Advertising Management & Public Relations, and Marketing & Brand Management for working professionals. She also extends her influence by working as a visiting faculty at esteemed management institutes worldwide, as well as contributing to international journals, presenting papers at conferences, and engaging in joint research projects on advertising.

She uses her platform to advocate for crucial societal shifts as she speaks about Advertising and Branding, Gender Equality, Body Positivity, and Women Empowerment. As a TEDx speaker, she has addressed audiences on three occasions, tackling issues like Rethinking Happiness and Breaking Stereotypes.

With over two decades of teaching expertise and despite her demanding role in academia, Dr. Vasavada passionately dedicates time to her blog and social media presence. Her Facebook page focuses on plus-size fashion, styling, and women’s empowerment. With a whopping 167k followers on Instagram, she continues to use her platform to influence her followers.

Covered by CNBC Bazaar and Zee24Kalak as Woman of the Week, she serves as an Independent Women Director on the Board of Nandan Denims, Ahmedabad. Her role as a jury member for prestigious awards and her membership in the Consumer Complaints Council of the Advertising Standards Council of India underscores her leadership in the industry.

In her free time, Dr. Vasavada, a voracious reader, movie enthusiast, and culinary artist, embodies her life motto – making the best of whatever you have. 

Her journey serves as an inspiration to appreciate the positives, reject societal norms, and live life to the fullest, making her a catalyst for change, challenging stereotypes, and nurturing a generation of marketers who understand the power of positive influence.