Netflix’s Mismatched is back with its third season, and fans of the series have plenty to unpack. Over the years, this YA rom-com-drama has grown into...
In the digital age, health and wellness influencers have emerged as powerful guides, transforming how millions approach fitness, nutrition, and mental well-being. These modern-day wellness champions...
Bollywood blockbusters and cricket might still be India’s favourite pastimes, but there’s a fresh star power taking over our screens—micro-influencers in entertainment! These digital darlings have...
“People don’t buy what you do; they buy why you do it.” Simon Sinek’s famous words resonate deeply in the micro-influencer space. Unlike big-name creators or...
In the expansive world of gaming, where titans like PewDiePie and Ninja command millions of followers, gaming is finally picking up extensively in India —led by...
In the ever-expanding world of social media, micro-influencers in travel are like the hidden trails in a national park—unassuming yet brimming with wonder. These travel enthusiasts,...
As marketing expert Neal Schaffer puts it, “People trust people, not ads.” This trust, cultivated through authentic connections, has made micro-influencers a powerful force in the...
Meet the Malhans—a family that is redefining creativity, camaraderie, and hustle in the digital age. From a single YouTube channel to a vast empire encompassing multiple...
The Indian entertainment landscape is undergoing a fascinating transformation, with OTT (over-the-top) platforms increasingly tapping into the influencers phenomenon. From commissioning shows centred around influencers to...
Sejal Kumar is a name that shines brightly in India’s burgeoning digital content space. From her humble beginnings to becoming one of the most recognizable faces...
