“People don’t buy what you do; they buy why you do it.” Simon Sinek’s famous words resonate deeply in the micro-influencer space. Unlike big-name creators or...
In the expansive world of gaming, where titans like PewDiePie and Ninja command millions of followers, gaming is finally picking up extensively in India —led by...
In the ever-expanding world of social media, micro-influencers in travel are like the hidden trails in a national park—unassuming yet brimming with wonder. These travel enthusiasts,...
As marketing expert Neal Schaffer puts it, “People trust people, not ads.” This trust, cultivated through authentic connections, has made micro-influencers a powerful force in the...
Meet the Malhans—a family that is redefining creativity, camaraderie, and hustle in the digital age. From a single YouTube channel to a vast empire encompassing multiple...
The Indian entertainment landscape is undergoing a fascinating transformation, with OTT (over-the-top) platforms increasingly tapping into the influencers phenomenon. From commissioning shows centred around influencers to...
Sejal Kumar is a name that shines brightly in India’s burgeoning digital content space. From her humble beginnings to becoming one of the most recognizable faces...
In a rapidly digitalizing world, India’s ancient spiritual traditions are finding a new voice in the form of young spiritual influencers. These young voices are bringing...
In the fast-paced world of automotive marketing, leveraging micro-influencers has become a game-changer. In a realm driven by mobility and innovation, the automotive industry finds a...
Auto influencers on YouTube are reshaping the way we think about cars, bikes, driving, and the automotive world itself. These content creators, passionate about vehicles, not...
