The Rising Stars: Top 5 Auto Micro-Influencers in India

In the fast-paced world of automotive marketing, leveraging micro-influencers has become a game-changer. In a realm driven by mobility and innovation, the automotive industry finds a powerful ally in auto micro-influencers. These digital storytellers bring autos to life with relatable reviews, practical tips, and a passion for driving change. As Henry Ford once said, “Coming together is a beginning; keeping together is progress; working together is success.” Micro-influencers in the auto space embody this spirit by building trust and authentic connections with niche audiences, driving the importance of informed choices—their voices shape decisions, turning wheels in the minds of modern consumers. Their content ranges from car reviews and road trip adventures to product unboxing and behind-the-scenes looks at automotive events, offering a diverse range of touchpoints for brands to engage with potential customers.

As the saying goes, “A journey of a thousand miles begins with a single step”—auto micro-influencers are taking that first step in making informed automotive choices more accessible, one post at a time.

“Driving the Change”: Meet the rising auto micro-influencers at the heart of this change:

Shivam Arora

Shivam Arora, an automotive enthusiast, leads Bhaiyajigadi, a dynamic platform that caters to car enthusiasts and potential buyers with a wealth of content. The space is a social media profile that concentrates on automotive topics, particularly vehicle reviews, maintenance tips, the latest launches, and updates on the car market. The Instagram and YouTube platforms showcase a variety of content for car enthusiasts, blending informative posts with practical advice. Audiences interested in learning about cars, making informed buying decisions, or staying updated on automotive trends find the content tailored to their needs.

In the vast ocean of auto micro–influencers, Shivam stands out, giving comprehensive evaluations of cars, focusing on performance, features, and value. Additionally, he provides insight into new launches, trends, and automotive advancements and advice for keeping vehicles in peak condition. His clear, relatable information is designed to help audiences make informed decisions. Through platforms like Facebook, Instagram and YouTube, Bhaiyajigadi delivers visually engaging posts and detailed video content, establishing itself as a go-to resource in the automotive space.

View this post on Instagram

A post shared by Shivam Arora (@bhaiyajigadi)

Shivam Arora on YouTube: @bhaiyajigadi

Shivam Arora on Instagram: @bhaiyajigadi

Renuka Kirpalani

View this post on Instagram

A post shared by Autocar India (@autocar_india)

Renuka Kirpalani is based in Mumbai, Maharashtra, and has studied at the H.R. College of Commerce and Economics. Terming herself ‘Driven’, she is a consulting editor at Autocar India and a contributing editor at Auto Mashable India. Her social media content is a blend of automotive insights, personal experiences, and advocacy for women in the automotive world. Her Instagram profile features a mix of car reviews, behind-the-scenes content from her work with Autocar India, and glimpses of her adventures in motorsport. She engages with her followers by sharing her expert opinions on new car models, detailing her experiences with driving, and highlighting automotive trends.

View this post on Instagram

A post shared by Renuka Kirpalani (@renukakirpalani)

Renuka’s social media presence also amplifies the voices of women in motorsport and the automotive industry, encouraging a more inclusive environment. With a successful career in motorsport in India from 1988 to 1994, she became the National Champion in 1994, solidifying her legacy in the industry. She is known for her role as a rising figure in India’s automotive media landscape, not just for her technical knowledge but also for her relatable, down-to-earth approach to complex automotive topics. Her posts frequently resonate with a diverse audience, from car enthusiasts to those looking to make informed purchasing decisions. The TEDx speaker boasts an impressive 80K followers on Instagram.

Renuka Kirpalani on YouTube: –

Renuka Kirpalani on Instagram: @renukakirpalani

Sunny Chauhan

Sunny Chauhan, who heads the social media handle “SketchBuildRide,” is a prominent digital content creator with a deep passion for automobiles, particularly motorcycles. As an industrial designer by education and a content creator by passion, he merges his expertise with his love for vehicles, producing high-quality content that resonates with motorcycle enthusiasts. His social media presence, particularly on Instagram, showcases a blend of design insights, product reviews, and detailed analyses of motorcycles, especially those with an engineering or aesthetic edge.

Sunny’s “SketchBuildRide” platform offers his followers a visual feast of vehicle designs, personal experiences with bikes such as the BMW F850 and Harley Davidson, and even drone video content, adding a unique layer to his narratives. His reach includes over 70k followers on Instagram, making him an influential voice in the automotive space. Sunny’s work bridges the gap between design and functionality, allowing followers to gain deeper insights into the world of motorcycles through an industrial designer’s lens. His YouTube space ‘SBRIndia’ has a subscriber base of 25.9K, and the views have touched 4,792,737 so far. With his passion for automobiles, food, and travel, Sunny is currently munching miles and calories across India, as per his YouTube bio!

Sunny has collaborated with a number of leading auto brands, including Honda, Jawa, etc. His takeaways and walkthroughs on new Lauch four-wheelers and two-wheelers are top-notch and add an interesting dimension to the vehicle.

View this post on Instagram

A post shared by Sunny Chauhan (@sketchbuildride)

Sunny Chauhan on YouTube: @SBRIndia

Sunny Chauhan on Instagram: @sketchbuildride

Also Read: Most Followed Indian Auto Influencers on YouTube!

Karan Rawat

Karan Rawat manages the social media space KARANAUTOMOBILE/karan_automobile. His YouTube channel has become a go-to destination for automobile enthusiasts. Launched in December 2019, the channel initially explored various topics before shifting gears to all things automotive. This pivot led to content centred around car reviews, modifications, accessories, and in-depth looks at the world of automobiles. In October 2021, Karan extended his reach by creating an Instagram account, which now boasts 59.1K followers.

His YouTube channel, with 39.3K subscribers, has received a substantial following over time. To date, the videos have accumulated 16,261,903 views, with 1,300+ videos uploaded that delve into various car-related subjects. Karan’s engaging content style provides valuable insights on car customization, new accessories, and the latest trends in the automotive industry. This shift toward more specialized content solidified Karan’s position as a trusted creator in the space of auto micro-influencers, offering both novice and seasoned car enthusiasts useful tips and information. KARANAUTOMOBILE is becoming a popular channel among automotive lovers who love to modify and accessorize their machines.

View this post on Instagram

A post shared by Karan Automobile Vlogs (@karan_automobile)

Karan Rawat on YouTube: @KARANAUTOMOBILE

Karan Rawat on Instagram: @karan_automobile

Mayur Sharma

Mayur Sharma runs the Instagram handle ‘car_ko_jaano.’ He creates informative content about cars with a focus on features, maintenance, and reviews. His videos help car owners explore hidden features of their vehicles and additionally provide insights for new buyers. With a growing following, Mayur has garnered attention for explaining car modifications, accessories, and servicing tips. His content is popular for its educational value, making it a go-to platform for anyone looking to understand their car better. Mayur’s videos provide detailed information, highlighting the price range, engine and mileage, and safety features for cars.

From tips to tricks, engines, indicators, keys, and exploring hidden features in cars, Mayur is here to walk an auto lover through it all. It’s all about getting to know your car through Mayur’s social media handles. This creator has 46.8K followers on Instagram. Among the many auto-micro-influencers, his presence is growing rapidly. One of his reels, which discusses four important things to check in the car before hitting the road, has joined the 1M club. On December 9, 2022, he joined YouTube, where his videos have amassed 45,643,150 views, and he currently has 44.2K subscribers. He also emphasizes the performance, value, and price of the vehicles, draws comparisons, and provides additional information. His recent post about the new Tata Nano petrol model on Instagram has received a good chunk of views.

View this post on Instagram

A post shared by know your car (@car_ko_jaano)

Mayur Sharma on YouTube: @sharmajiofficialll

Mayur Sharma on Instagram: @car_ko_jaano

Also Read: Auto Enthusiasts Covering the Most Anticipated EV Launches in India

In conclusion:

Auto micro-influencers have become a vital part of automotive marketing. They offer brands a unique chance to connect with niche, engaged audiences. As Mark Schaefer notes, “Influence is no longer about reach; it’s about relevance.” In the automotive sector, these influencers excel by crafting authentic, relatable content that builds trust. Their honest reviews and personal experiences make them valuable assets for brands seeking credibility, engagement, and increased sales in today’s digital, competitive landscape.