Ankush Bahuguna Urges Fans To Treat Content Creation As Side Hustle

Popular social media personality Ankush Bahuguna has worked his way to become one of the biggest names in the Indian beauty and comedy content creation spaces with over a million followers on social media. He is an inspiration to many male make-up artists for breaking the stereotypes and stigmas around gender equality.

As per the reports in Indian Express, Ankush, who was recently in Bengaluru where he spoke to a young crowd about being loyal — to oneself on social media and in general. Speaking about the themes of his talk, he shared, “I think this is such a touchy topic for all of us. When I say loyalty, it isn’t just for the followers but also relationships.” He added, “I also spoke about how being a professional content creator is a glorified profession. Not every influencer is big on fan following, engagement and brand deals. So, I urged the audience to think about how it’s very important to be financially secure. Don’t quit the job you already have for this. Start content creation on the side, and then you can decide as you grow.”

Social media doesn’t even show a part of what is actually happening on the ground

On finding social media culture superficial, he said, “I’m a cisgender man and I have to acknowledge my privilege in this space. If people see me putting on makeup, it’s more palatable to them as compared to a queer person doing the same. While I believe that social media contributes to the progression of ideologies, I don’t think it’s fast enough. Every now and then, something happens that makes you realise that social media doesn’t even show a part of what is actually happening on the ground.”

I don’t want to box myself as a beauty influencer or a comedy creator

Talking about what fans can expect from him in the near future, he shared, “I’ve already scaled up my content with my chat show where I had a chance to invite many celebrities. I’ve also moved to Mumbai, from Delhi, to train as an actor. I’ve been auditioning for films and TV shows, and the plan is always to go bigger. All I know is that I don’t want to box myself as a beauty influencer or a comedy creator. I’m an artist and I want to create all sorts of content.”

For the uninitiated, Ankush has his own show ‘Wing it With Ankush’ in collaboration with Lakme India featuring popular celebs where Mr Bahuguna chronicles his journey and experiments with cosmetics. His insights continue to empower beauty enthusiasts with the knowledge they need to feel confident and radiant. He is an inspiration to many male make-up artists for breaking the stereotypes.  He has won Bloggers and Social Media Big Entertainment Award and Cosmopolitan Male Beauty Influencer of the Year in 2022.