Male Beauty Influencers Are Redefining Grooming in India

Forget the outdated notion of skincare and haircare being solely for women. In India, a new wave of male beauty influencers is shattering label and proving that self-care is for everyone. These guys aren’t afraid to break a sweat (or apply a sheet mask) – and they’re even offering expert tips that transcend gender. So, if you’re still picturing a label image of a “manly” man who wouldn’t be caught dead with a moisturizer, it’s time to get a refresh.

Allen Choudhary @allen_choudhary 

Instagram followers: 1.1M

Allen Choudhary is a Delhi-based content creator who helps you enhance your skin with home remedies as well as recommends skincare products to make your skin even better. He is a fitness blogger as well as a fashion model. From teaching how to make homemade face packs, tan removal soaps and dark circle removal packs to DIY facemasks and ice-cube recipes for healthy skin. Furthermore, he’s here to give you all the remedies; you just have to follow the steps, and you’ll definitely see the results. Not only skincare but Allen also gives out some haircare tips. 

Allen recently collaborated with a brand called My Wish Care to promote an Underarm roll-on serum for men to prevent dark underarms. 

Here is a skincare tip by Allen: 

Rohit Bose @lifewithbose

Instagram followers: 39.8K

Rohit Bose, well-known for his chic and stylish dhotis, also gives his audience skincare and haircare tips. He is happy about enhancing and highlighting men’s skincare and haircare. 

Skincare by Rohit includes Homemade face packs, anti-aging food recommendations, and much more. Haircare by Rohit includes haircare tonic recipes, hair oil recipes, hair growth juice recipes, and whatnot. He has collaborated with brands such as Nabhi Sutra, Soul Flower India, Truth and Hair and Ghar Soaps. 

Here is a haircare tip by Rohit:

Mohd Maaz Khan @maverick_maaz

Instagram followers: 606K

Mohd Maaz Khan talks about men’s skincare, grooming and makeup. Breaking the label, he teaches followers how to do basic makeup for men. Moreover, he demonstrates recommendations and tips in his videos, like using non-stick sunscreen to prevent tanning. And day & night face serums for hydration, eye serum patches for dark circles. However, a face razor for scrubbing and hair removal.

He recommends makeup and skincare products while collaborating with brands. However, like Dot & Key Skincare and Amazon Fashion, to name a few.

Here is a skincare tip by Maaz:

These male beauty creators inspire other men to take care of their skin and hair. Moreover, try basic makeup and even refresh to look even tidy. Follow them to get daily updates on how to improve your daily style.