Meet the Gen Z Glow Up Gurus Who Took Over 2024

As the saying goes, beauty lies in the eyes of the beholder. These Gen Z influencers certainly proved it right by gaining millions of views. It’s viewers who decided who was the best among hundreds of Gen Z influencers leading the way today. They are young, bold, and filled with fresh perspectives and ideas, making beauty not just fun but enjoyable and easy for everyone.

From sharing skincare secrets to creating unexpected makeup looks, these top influencers captured the innocent hearts of school and naughty minds of college students across India.

Want to know who all are on the list? Keep reading to find out!

Krutika (@themermaidscales)

Krutika was born on December 5, 1998. She is a popular content creator, social media influencer, and YouTuber who also used to make videos on TikTok. Krutika is famous for her funny and creative content, she mixes humour with beauty tips. She has a huge fan base, with 8.3 million followers on Instagram.

Jhanvi Bhatia (@jhanviibhatiaa)

Jhanvi Bhatia started her Instagram journey in July 2019. She is best known for her YouTube channel, where she shares fun, simple, and easy-to-follow tips on personal styling. Jhanvi posts about fashion, beauty, skincare, and hair care and often collaborates with lifestyle brands. Her content focuses on beauty, skincare, and styling, helping her connect closely with her audience.

Aashi Adani (@aashiadani)

Aashi started her journey as a personal fashion and beauty blogger in 2017 when she was just 17 years old. She completed her bachelor’s degree in management studies and marketing from Lala Lajpatrai College of Commerce and Economics in 2019. Aashi shares detailed beauty tips through product reviews and makeup tutorials, and her content gets an average of 1M views.

Kareena Tekwani (@kareena2227_)

Kareena has been a popular beauty content creator, sharing videos about skincare, makeup, and fashion trends for the past five years. She has worked with brands like Hyphen, L’Oréal, Nykaa, Nivea, Pond’s, and Sugar Cosmetics. Kareena also helps small business owners by featuring them in her series called ‘Supporting Small Businesses.’ She makes beauty easy for everyone by sharing tips on affordable but good-quality products. Her recent reel comparing foundations got over 1 million views.

Akanksha Kommirelly (@akankshakommirelly)

Akanksha shares beauty and fashion hacks and product reviews and recreates Hollywood and Bollywood looks. Based in Hyderabad, she has worked with brands like L’Oréal Paris, Nivea, Nykaa, and Simple. Akanksha combines traditional and modern beauty trends, creating looks that show India’s rich cultural diversity.

Anmol Dua (@anmol.duaaa)

Anmol Dua is from Ahmedabad, Gujarat and works as a content strategist and creator for Kult App. She shares content about makeup, skincare, and modelling, giving her followers the best in the beauty world. Anmol’s unique beauty tips led to collaborations with big brands. Her review of MACximal lipstick with MAC Cosmetics showed her expertise in the beauty industry.

These Gen Z influencers aren’t teaching us how to look good; they’re showing us how to feel confident and express ourselves. With their unique minds and evolving thoughts, whether it’s through colourful eyeshadows, natural skincare tips, or creative hacks, they are pushing millions to try something new.

So, which of these Gen Z gurus will you follow next? Let their journey motivate yours!

Also, Read our most followed beauty influencers on YouTube in 2024 Here!