Most Followed Beauty Influencers On YouTube In 2024

Beauty influencers have transformed the way we approach beauty, making it more inclusive and accessible. Whether you’re looking to perfect the traditional winged eyeliner or decode the science behind niacinamide, their channels cater to every need. They’re not just about glamour; they emphasise self-care, confidence, and individuality. YouTube beauty influencers are redefining beauty. Whether it’s a fun makeup challenge or a comprehensive skincare routine, beauty influencers on YouTube continue to shape trends. They are the personalities shaping the way India—and the world—sees beauty today.

Glow-Getters: The Most Followed Beauty Influencers on YouTube

Parul Garg

Parul Garg is a name that resonates with elegance and expertise in the world of beauty and makeup. Known for her impeccable artistry, Parul has become one of the most trusted beauty influencers on YouTube through her channel @MakeupbyParulGarg, where she shares her secrets to looking flawless. Her approach to makeup is all about enhancing natural beauty while celebrating individuality. Parul combines professional techniques with practical tips, making her tutorials perfect for both aspiring makeup artists and everyday beauty enthusiasts. From bridal looks that exude timeless charm to party-ready glam that makes heads turn, her videos are a treasure trove of inspiration.

What sets Parul apart is her attention to detail. Her tutorials often cover everything from perfecting base makeup to achieving precision in eyeliner, a matte look, and more. Fans love her step-by-step guides on creating glowing skin, managing pigmentation, and nailing trendy hairstyles. Parul’s beauty makeup approach is all about simplicity and elegance. She believes in enhancing natural beauty and often shares tips on achieving flawless makeup looks for various occasions, from everyday wear to bridal makeup. Her videos, such as “Most Beautiful Traditional Indian Bridal Look” and “Soft Smokey Eyes for Reception Look,” offer step-by-step look tutorials that are easy to follow and highly effective. Beyond her technical skills, Parul’s engaging personality keeps her audience hooked. With millions of views and a loyal fan base, Parul Garg is more than just a makeup artist—she’s a beauty guru shaping trends one brushstroke at a time.

Parul Garg on YouTube: @MakeupbyParulGarg

Number of Followers: 8.31M

Nagma Mirajkar

Nagma Mirajkar, a multifaceted digital creator and style icon, has captivated the beauty world with her captivating presence on YouTube via her channel @NagmaMirajkar. Known for her radiant looks and on-point beauty game, Nagma has carved a unique space in the beauty and makeup scene, blending creativity with authenticity. Her approach to beauty is refreshingly relatable yet trend-forward. Nagma’s videos cover everything from quick everyday makeup looks to bold transformations that steal the spotlight. She believes in makeup as an art form and a means of self-expression, often sharing her favourite hacks to simplify routines without compromising on impact. Whether it’s acing a flawless base or experimenting with vibrant eye makeup, Nagma’s videos cater to beauty enthusiasts of all skill levels.

Nagma’s YouTube channel is a veritable gold mine of beauty content. From glam looks to recreating the Disney Princess Jasmine look, to makeup inspired by emoji looks, to transforming herself into a Barbie doll, she has shared it all. Her “Top 10 Summer Makeup Essentials” video is a fan favourite; she shares her must-have products for the perfect summer glow. Nagma’s makeup hauls are always a hit, too, with her latest International Beauty Haul showcasing products from around the globe. But it’s not just makeup that Nagma excels at. Her hair transformation videos are equally popular. Whether it’s a chic new haircut or a bold colour change, Nagma’s hair transformations are nothing short of magical. Her hair makeover 2023 video, in particular, has garnered tons of praise for its creativity and practical tips.

With her vibrant energy and impeccable aesthetics, Nagma Mirajkar isn’t just sharing beauty tips—she’s redefining the way we see and celebrate beauty.

Nagma Mirajkar on YouTube: @NagmaMirajkar

Number of Followers: 1.81M

Prachi Agarwal

Prachi Agarwal, the face behind @SuperWowStyle, is a beauty maven who has mastered the art of making skincare and makeup feel approachable, effective, and, most importantly, fun. With her infectious energy and honest advice, Prachi has become a go-to for anyone looking to up their beauty game while maintaining healthy, glowing skin. What makes Prachi’s approach so unique is her focus on holistic beauty. She doesn’t just talk about makeup; she dives deep into the foundations of effective skincare. Her channel serves as a comprehensive resource for anyone seeking to achieve an enviable glow, offering a range of DIY remedies and product reviews. She has a knack for breaking down complex beauty routines into simple steps, making them accessible to everyone.

Her videos focusing on getting rid of acne, skincare routines for pigmentation, hacks to prevent skin ageing, tan removal, and hair care have amassed plenty of views. Proving her knack for blending practicality with beauty. Prachi’s tutorials on achieving long-lasting makeup, tackling dark spots, or even crafting budget-friendly haircare routines are fan favourites. With her engaging personality and commitment to keeping beauty authentic, Prachi Agarwal’s SuperWowStyle isn’t just a channel. It’s a movement for glowing skin, confidence, and effortless beauty!

Prachi Agarwal on YouTube: @SuperWowstyle

Number of Followers: 1.72M

Also Read: Most Followed Indian Beauty Influencers on Instagram

Mrunal Panchal

Mrunal Panchal is a vibrant force in the beauty world, blending charm, creativity, and a deep passion for makeup and skincare. With her ever-evolving content and bold, experimental looks, Mrunal has become a beloved figure for those who love to play with beauty while keeping their skin healthy and glowing. Her approach is all about having fun with makeup while staying mindful of skincare. Mrunal champions the idea that flawless makeup starts with well-cared-for skin. From trendy makeup challenges to step-by-step skincare routines, her YouTube channel is a treasure chest for anyone wanting to enhance their beauty game.

What sets Mrunal apart is her fearless experimentation. She’s not afraid to rock bold eyeliners, vibrant lips, or quirky hairstyles. All while sharing tips to protect and nurture your skin. Fan-favourite videos like “My Everyday Makeup Look,” “60 Minutes vs. 6 Minutes MAKEUP CHALLENGE,” and “TESTING TIKTOK BEAUTY HACKS!” have earned her a loyal following. Whether it’s a quick makeup hack or a detailed skincare routine, Mrunal Panchal continues to captivate. And also inspire her audience with her passion for beauty.

Mrunal Panchal on YouTube: @GujjuUnicorn

Number of Followers: 951K

Also Read: 5 Underrated Makeup Influencers Who Deserve To Be On Your Radar

Shivangi Sharma

Shivangi Sharma is a rising star in the beauty world, known for her refreshing take on makeup and skincare. With a perfect balance of expertise and relatability, Shivangi’s content is all about helping her audience feel confident in their skin while having fun with beauty. Her makeup approach is versatile, catering to both minimalists and glam enthusiasts. Her tutorials range from quick everyday looks to dazzling party-ready transformations, making her channel a go-to for beauty lovers. Fans rave about videos like “SOFT & DEWY NUDE PINK MAKEUP TUTORIAL” and “LONG LASTING SELF-BRIDAL MAKEUP,” where she breaks down steps into simple, achievable actions.

She shares her tried-and-tested routines for glowing, clear skin. Popular videos like “Easy Party Makeup For Beginners” and “Brown Smudged Eyeliner Smokey Eye Look” reflect her dedication to helping her audience. With her warm personality and knack for making beauty accessible, Shivangi Sharma isn’t just an influencer—she’s your beauty BFF, here to guide you through every step of your beauty, makeup, and skincare journey.

Shivangi Sharma on YouTube: @ShivangiSharmaOfficial

Number of Followers: 863K

Also Read: 5 Desi Fashion and Beauty Influencers Making Waves Globally

Malvika Sitlani

Malvika Sitlani, the powerhouse behind @ThatGirlInVogue, is a beauty trailblazer who knows how to captivate her audience with her stunning makeup artistry and genuine approach to skincare. As one of India’s most beloved beauty influencers, Malvika brings a mix of glam and relatability to the table, making her content a delightful experience for beauty lovers. From bold, red carpet-inspired looks to everyday minimalism, she’s got it all covered. Her tutorials, like “Dewy Makeup” and “Skin-like Fresh Makeup for College/Office-going Girls,” are known for their clarity and professional finish, empowering her audience to recreate looks with confidence.

Her videos are a treasure trove of tips and tricks, from beginner makeup masterclasses to updated everyday makeup routines that can be done in under 10 minutes. Malvika’s love for cream products shines through in her tutorials, where she emphasises the importance of a good base and glowy skin. One of her most popular videos is the Bronze Bridal Makeup Look where she uses Charlotte Tilbury products to create stunning, glowing bridal makeup. Her fans adore her for her honest reviews and easy-to-follow steps, making even the most complex makeup looks accessible to everyone. But it’s not just about makeup for Malvika. She also dives into skincare and hair care, sharing her secrets for maintaining healthy, radiant skin and luscious locks. Whether it’s a detailed skincare routine or a quick hair mask hack, Malvika’s content is always engaging and informative.

If you’re looking to up your beauty game, then she is a must-follow amid the vast number of beauty influencers on YouTube.

Malvika Sitlani on YouTube: @ThatGirlInVogue

Number of Followers: 825K

Also Read: Who Is The Beauty Influencer Alia Bhatt Follows? Meet Malvika Sitlani

Shreya Jain

Shreya Jain, the YouTube sensation, is taking the beauty world by storm with her practical, affordable, and stunning makeup tutorials. With over 760K subscribers, Shreya’s channel @shreyajain26 is a treasure trove of beauty secrets and tips that are both easy to follow and incredibly effective. Whether you’re after a soft, natural glow or a dramatic, camera-ready look, Shreya’s got you covered. Her tutorials, like “Winged Liner Tutorial” and “How to Master a Flawless Base,” are fan favourites, offering step-by-step guidance that anyone can follow. Her ability to break down complex techniques into simple, actionable tips is what makes her stand out.

When it comes to skincare, Shreya is all about finding what works for you. From tackling acne to achieving a radiant complexion, her video series on affordable skincare and nighttime skin routines are packed with useful insights. She also delves into haircare and lifestyle tips, making her channel a holistic beauty hub.

Shreya Jain on YouTube: @shreyajain26

Number of Followers: 760K

In a world where trends evolve at the speed of light, these YouTube beauty influencers are more than just content creators. They’re your beauty BFFs, guiding you through the maze of makeup, skincare, and haircare with creativity, expertise, and also authenticity.