Most Followed Indian Beauty Influencers on Instagram

India’s beauty and personal care market is really thriving right now. At the heart of this change are the beauty influencers in India, who have evolved into more than just social media stars. They’re entrepreneurs and trendsetters, often collaborating with big companies to launch products that truly resonate with their fans. At the end of the day, it’s not only about appearances. It’s all about creating a connection with beauty that feels personally meaningful and culturally relevant—helping people feel empowered. So, these influencers aren’t just pushing products; they’re really starting a movement that mixes classic beauty standards with today’s trends.

Beauty influencers on Instagram in India play a key role in shaping beauty trends, promoting products, and creating connections between brands and consumers. Their impact goes beyond just social media. On platforms like Instagram, these influencers and content creators are all about showing off their skills while encouraging everyone to embrace and celebrate their own unique beauty.

Meet the most-followed beauty influencers from India, who teach you the knack of being your own kind of beautiful.

Parul Garg

Affectionately referred to as the “Queen of Makeup” by both her fans and the industry, Parul has transitioned from a career in law to becoming one of the leading makeup artists in India. She was born in New Delhi, India. Currently, she boasts 5.4 million followers on Instagram, and that number continues to rise. Long before her parents could grant her permission, Parul Garg would adorn her lips with the most vibrant and subtle shades of lip colour while also painting her tiny nails with an array of nail polish hues. She would quietly slip into her much older cousins’ house next door and go free with the lipsticks and compact powders!

Before long, her skills with makeup became highly sought after by her classmates and friends. She set up a simple dressing table and a mirror as her first studio, where she would skillfully apply makeup to her friends and family. Her enthusiasm for enhancing beauty inspired her journey into the realm of professional makeup artistry! Educated as a lawyer, Parul ceased her practice in 2005 to pursue her interests and passions. She established her own makeup studio in Gurgaon and operates a comprehensive makeup academy as well. She shines in various styles and makeup techniques, yet her true passion lies in bridal and occasion makeup. Instead of creating an artificial appearance, she focuses on enhancing your natural beauty.

Parul Garg has an extensive understanding of cosmetics, which sets her apart in the industry. Her guidance improves any skin type through the effective application of makeup. The Indian beauty influencer highlights the importance of minimalistic makeup to accentuate natural beauty. Her comprehensive tutorials and initial impressions attract a worldwide audience on Instagram. She has collaborated with brands such as Ricco India, Jewel Street, and others.

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Parul Garg on Instagram: @parulgargmakeup

Total Number of Followers on Instagram: 5.4M

Mrunal Panchal Sharma

Mrunal Panchal, who was born on November 11, 1998, has become a prominent name in India’s social media scene. She first gained attention for her TikTok videos, racking up more than 3 million followers and 60 million hearts with her fun lip-sync videos. After TikTok’s ban, she smoothly moved over to Instagram, where she won over audiences with her makeup tutorials and travel reels, amassing an impressive following of 5.4 million as of today. She is originally from Gujarat. The influencer never really planned to get into the beauty scene. Before she hit 4 million followers on Instagram, she was busy working on her doctorate in Pune, totally oblivious to the makeup scene. She stumbled into the world of makeup without any plans, never imagining it would bring her the recognition she has today.

Mrunal is all about her love for makeup! She has teamed up with influencers like Amulya, Nagma Mirajkar, and Aman Darbar to share some awesome tutorials. Mrunal guides her followers in choosing their best natural looks, using minimal makeup. She creates engaging storylines that offer her audience all the details they need, whether it’s choosing the perfect sunscreen or putting together a full skincare routine using natural remedies and budget-friendly products. This is why numerous beauty brands rely on Mrunal to effectively promote their products in India.

She has worked with a variety of brands like SonyLIV, Kylie Cosmetics, UV Squad, MARS Cosmetics, Nivea, Ponds, L’Oreal Paris, Dior, Lancome, Smashbox, Nature Spell, Too Faced, Rare Beauty, Sephora, Nyx Cosmetics, Personal Touch Skincare, Pantene, Milk Makeup, Charlotte Tilbury, TIRTIR, and Maybelline, among others. Mrunal teamed up with Selena Gomez to promote Rare Beauty, highlighting her unique style and creative flair. She has a beauty brand named Mrucha.

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Mrunal Panchal Sharma on Instagram: @mrunu

Total Number of Followers on Instagram: 5.4M

Amulya Rattan

Amulya Rattan was born on July 9, 2004, in Chandigarh, India. She has always had a soft spot for the performing arts, particularly dance and acting. Rattan went to school at DAV College in Sector 10, Chandigarh. She’s always been such a creative kid. Her sister helped her share her creative content on online media. Before long, her followers started to grow, connecting with her content on a personal level. She gained popularity primarily by sharing her personal comedy and lip-syncing videos on TikTok, for which she even earned a crown badge on her account. That was the beginning of her digital journey. Amulya Ratan has a huge community, creates research-based content, and enjoys a high engagement rate, making her an ideal choice to boost visibility for lifestyle and makeup brands.

Her passion for letting her creativity shine in fashion, lifestyle, and makeup set her apart as one of the top beauty influencers in India. People all over the world find themselves drawn to Amulya because of her honest and genuine take on beauty. She brings her touch of beauty into her daily life, whether she’s travelling, going to brand launches, or just doing things that make her smile. The Indian digital creator shares a variety of beauty topics with distinct aesthetics on Instagram. Her consistent uploads, ability to connect with her audience, and timely sharing of relevant information have significantly increased her overall popularity. Zara, H&M, Nykaa, Nestle, Vivo, RealMe, Tresemme, LAKME, TIRTIR, Myntra, ELF Cosmetics, etc. are the brands she has collaborated with or talked about on her feed. She appeared in the web show MX TakaTak Fame House in 2020.

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Amulya Rattan on Instagram: @amulyarattan_

Total Number of Followers on Instagram: 4.7M

Also Read: Who Is The Beauty Influencer Alia Bhatt Follows? Meet Malvika Sitlani

Adeeba (Beautiful You Tips)

Adeeba runs the Instagram account Beautiful You Tips. The beauty creator is one of the few beauty influencers who is always on the lookout for new products and checks out their benefits for consumers. Her GRAM feed offers budget-friendly solutions for various needs, whether you’re looking to prevent acne or reduce hair fall and breakage. She talks about her entire body care routine, sharing all the products she uses along with easy-to-follow steps. Plus, the Indian beauty influencer shares some of the best natural remedies made with ingredients you can find right in your kitchen. She has collaborated with a variety of brands like Parachute, Soul Flower, Plum Goodness, Garnier, Urban Yog, Purplle, Maybelline, Qeseto, The Art Box, Naturali, L’Oreal, Good Vibes, La Lure, and many others.

She helps women feel confident with her fashion and beauty tips. Adeeba believes in the importance of appearance and encourages individuals to embrace their inner and outer beauty. Her home remedies for skin, hair, and weight loss have helped so many people reach their own set beauty goals. Adeeba’s Instagram feed, filled with charm and spark, is all about bringing out beauty in every way possible. Adeeba has been in the beauty blogging and social influencing game for more than six years now. Her feed posts focus on content ranging from beauty, skincare, hair care, cosmetics, beauty, fashion, hairstyle, lifestyle, henna, and more.

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Adeeba (Beautiful You Tips) on Instagram: @beautifulyoutips

Total Number of Followers on Instagram: 2.5M

Swati Verma

Swati Verma is a makeup artist based in Delhi. Her expertise lies in Asian bridal make-up! With 2.2 million Instagram followers, she’s established herself as a formidable force. She began her university studies in medicine. However, she has always had a deep passion for makeup. After leaving medical school, she got a job as an emcee and went on to host over 1000 live shows for some of the biggest brands. As an emcee, she would apply her makeup for each event. As time passed, her enthusiasm for this routine grew to the point where she dedicated hours each day in front of the mirror, experimenting with various looks and frequently drawing inspiration from legendary artists and celebrities. Gradually, individuals began to pay attention. Women would seek her advice and beauty tips regarding products and techniques for various looks.

At this point, she chose to advance her journey by enhancing her make-up skills through a course at The London School of Beauty & Make-up. Upon returning to India after the course, she was now able to dedicate herself fully to her passion. She started sharing her creations on Instagram, thoughtfully tagging and mentioning the brands and products featured while also offering assistance to her followers in achieving similar styles. Her unique approach to online growth involves blending a genuine artistic flair with valuable insights into the finest products that elevate beauty. Swati can craft true masterpieces of beauty using only minimalistic cosmetics and accessories. From essential cosmetic advice to event look suggestions, answers to queries, makeup tutorials, product reviews, and more—her Instagram has everything.

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Swati Verma Nanda on Instagram: @swativerma

Total Number of Followers on Instagram: 2.2M

Also Read: Top Content Strategies for Aspiring Skincare Influencers in India

In Conclusion:

By fostering a sense of community, these beauty influencers inspire their followers to explore new styles and techniques, ultimately redefining what beauty means in contemporary culture. This shift not only empowers individuals but also challenges traditional norms, allowing for a more inclusive representation of beauty in society.