Mrunal Panchal, From Beauty Influencer to Forbes India’s Top 100 Digital Stars

From blending brushes to blending cultures, Mrunal “Mrunu” Panchal transformed her love for makeup into digital success that sparkles brighter than her favorite highlighter. With perfectly winged eyeliner and an equally sharp business acumen, she’s gone from experimenting with makeup at home, to landing herself on Forbes India’s Top 100 Digital Stars list.

Who is Mrunal Panchal?

Mrunal Panchal, popularly known as “Gujju Unicorn” on YouTube and often called “Mrunu” by her fans, is a celebrated beauty influencer, entrepreneur, and digital content creator. Hailing from Gujarat, she is loved for her unique and dynamic makeup tutorials, creative short videos, fashion tips, lifestyle insights, and other engaging content. Her social media content resonates with a diverse audience, bringing together traditional and modern aesthetics seamlessly. She blends her passion for beauty with an approachable persona, making her one of the most loved influencers in India.

Her journey began with making reels on applications like Musically and TikTok. Post the TikTok ban, she transitioned successfully to Instagram, captivating millions with her content. Today, she enjoys a massive following online, is an entrepreneur, has collaborated with top brands, and has some notable achievements in her kitty.

Family, Educational Background, and Birthday

Mrunal Panchal was born on November 11, 1999, in Vapi, Gujarat, India. Her zodiac sign is Scorpio. Bharat Panchal and Neeta Panchal are her parents. Mrunal has an elder sister, Nikita Panchal. She studied at St. Francis High School, Gujarat. And completed her 12th grade in the science stream. Mrunal subsequently relocated to pursue her advanced education. She attended the Haribhai V. Desai College of Commerce, Arts, and Science, Pune, Maharashtra. The beauty influencer has a graduate degree.

Mrunal Panchal’s Career

The digital creator had not originally intended to enter the beauty industry. However, she unexpectedly captured the spotlight through her TikTok videos, amassing more than three million fans and sixty million hearts with her entertaining lip-sync clips. Following the ban on TikTok, she switched effortlessly to Instagram and YouTube, appealing to spectators with her tutorials on beauty, cosmetics, makeup, and travel reels; she has since garnered a massive following on social media. Prior to reaching 4 million followers on Instagram, she was diligently pursuing her doctorate in Pune. She unexpectedly entered the realm of makeup, never foreseeing that it would lead to the recognition she enjoys today. Since then, she’s also started her entrepreneurial venture with a beauty brand called Mrucha.

Mrunal Panchal’s Collaborations

Mrunal truly embodies her passion for makeup! She has collaborated with fellow creators such as Nagma Mirajkar, Amulya, and Aman Darbar in creating some mind-blowing tutorials. Mrunal Panchal assists her followers in getting their most flattering natural looks and the best glam looks as well. Many beauty brands have relied on Mrunal to successfully promote their products in India.

Over the years, she has collaborated with leading brands in the beauty and fashion industries. The brands she has collaborated with/promoted include Nivea, Sephora, MAC Cosmetics, NYKAA, MARS Cosmetics, Dior, Ponds, UV Squad, SonyLIV, Kylie Cosmetics, L’Oreal Paris, Nature Spell, Smashbox, Lancome, Rare Beauty, Too Faced, Charlotte Tilbury, Nyx Cosmetics, Pantene, TIRTIR, and Maybelline, to name a few. Her partnerships extend beyond beauty brands, reflecting her versatile appeal. Mrunal collaborated with Selena Gomez to promote Rare Beauty, showcasing her distinctive style and creative flair. 

Also Read: Most Followed Indian Beauty Influencers on Instagram

The Brand ‘Mrucha Beauty’

Founded by content creator Mrunal Panchal, Mrucha Beauty is a brand created keeping in mind Indian skin tones. It is cruelty-free, luxurious, nourishing, and crafted thoughtfully. Passion, inventiveness, and the desire to provide everyone with bold, bright, feel-good beauty gave rise to Mrucha Beauty. It focuses on celebrating individuality. The guiding principle of Mrucha Beauty is that makeup should serve a purpose beyond merely enhancing appearance.

Relationship Status of Mrunal Panchal

Mrunal Panchal is married to YouTuber Anirudh Sharma. The couple announced their engagement back in 2022. Mrunal and Anirudh tied the knot in a beautiful, heartwarming ceremony on October 26, 2024. Despite their thriving digital public profiles, they have managed to keep their relationship grounded, serving as a source of inspiration for young couples navigating modern relationships.

Net Worth of Mrunal Panchal

Mrunal’s success as an influencer and entrepreneur has translated into significant financial growth. According to a report, her net worth is estimated to be around INR 2 crores as of 2024. The supposed net worth reflects her multiple income streams, including brand endorsements, social media monetisation, and business ventures. With her continued rise, Mrunal’s financial success is expected to soar even higher in the coming years.

Also Read: J-Hope’s Sister Jung Ji-woo Launches Beauty Brand in India, Explores Delhi

Mrunal Panchal’s Achievements

Mrunal’s contributions to the digital content space have earned her numerous accolades. Forbes India’s Top 100 Digital Stars list featured her in 2022—a prestigious recognition that honours the most influential online creators in the country.  She ranked 14th in the beauty category. This recognition not only validated her efforts but also solidified her position as one of India’s most influential digital creators.

Her ability to connect with audiences, deliver high-quality content, and stay ahead of trends has also won her various beauty and lifestyle collaborations, recognition, and more. These achievements highlight her impact on the industry and her ability to inspire aspiring creators.

 Mrunal Panchal on Social Media

Social media has been the cornerstone of Mrunal’s success. Her ability to create engaging, relatable, and visually appealing content has earned her a massive following across platforms:

On YouTube: @GujjuUnicorn

Number of Followers: 962K

On Instagram: @mrunu

Number of Followers: 5.5M

Mrucha Beauty on Instagram: @mruchabeauty

Mrucha Beauty Website

Closing Thoughts

Whether she’s creating mesmerising makeup looks, running her beauty brand, or sharing snippets of her personal life, Mrunal Panchal continues to inspire a generation of creators. With her ever-growing influence and unrelenting drive, the future holds limitless possibilities for Mrunal Panchal Sharma.