The Rising Stars: Top 5 Micro-Influencers in Beauty

Since the dawn of time, humanity has been captivated by the concept of beauty. Its definition is elusive, often shifting depending on cultural, societal, and individual perspectives. Beauty is not just a physical trait; it’s an experience, a quality that stirs emotions of appreciation, joy, or awe. But what exactly makes something beautiful? Is beauty an inherent trait within the individual, or is it something subjective, shaped by personal perception?

In today’s digital age, beauty is being redefined by a new generation of beauty micro-influencers. These creators, with their growing influence on social media, are reshaping the beauty industry by blending personal expression with authenticity and community. Beauty is no longer just about external appearance; it’s about the feelings it evokes and the ways it connects people. Beauty is an idea and a perception for these influencers, who share their stories, experiences, and identities with their audiences.

Micro-influencers are championing a more inclusive and diverse approach to beauty. They focus on emerging trends like organic makeup, bold eye colours, skincare rituals, dark lipstick hues, and the celebration of natural hair textures. But beyond trends, they’re fostering a sense of community—creating spaces where their followers feel heard, seen, and empowered to express their own unique version of beauty.

Beauty micro-influencers are leading a movement that goes beyond the superficial, encouraging self-expression, individuality, and a more holistic view of beauty. Meet the rising micro-influencers in beauty now:

Arpita Singh

Arpita Singh is a rising star in the Indian beauty scene, renowned for her exceptional skill in high-end makeup artistry. She brings an elegant fusion of bold modern beauty with traditional Indian influences, seamlessly blending vibrant lipstick shades, bold eyeliners, and intricate hairstyles with stunning ethnic outfits and decorative jewelry. Her content captures the essence of Indian history and culture while reimagining classic elegance for the modern era. A lively mix of cultural influences, cinematic brilliance, and glamorous celebrity events fuel Arpita’s creativity, inspiring her unique vision and style. Whether showcasing sophisticated event looks, creating beautiful makeup transitions, or sharing innovative beauty hacks, she brings her ideas to life with stunning visuals and engaging Instagram reels.

Her Instagram profile is filled with captivating beauty content, ranging from makeup challenges and product recommendations to recreations of popular beauty looks and beautiful ethnic styles. Arpita’s ability to blend contemporary beauty trends with traditional elements has garnered her a loyal and growing audience, making her one of the rising beauty micro-influencers in India.

Also Read: The Rising Stars: Top 5 Micro-Influencers in Fashion

With a growing engagement rate and a genuine connection with her followers, Arpita has built strong collaborations with some of the biggest names in the beauty and skincare industry. Her partnerships with brands like Armani Beauty, Nykaa, Milani Cosmetics, Dior Beauty, L’Oréal Paris, and more highlight her credibility and influence. Her straightforward and insightful viewpoints make her a trusted voice for beauty enthusiasts seeking both style and substance. As Arpita continues to rise in the beauty influencer space, her unique blend of creativity, elegance, and cultural pride positions her as one of the most exciting talents to watch in the Indian beauty industry.

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Arpita Singh on YouTube: @Arpita_Singh1427

Arpita Singh on Instagram: @the_etiquette_rouge

Nitya Walia

Among the many emerging beauty micro-influencers, Nitya Walia shines as a remarkable figure to watch closely. She commands an impressive 81.5K followers on Instagram and additionally an audience of 2.93K on YouTube. Nithya Walia shines as a distinguished beauty influencer in India, cultivating an ever-growing community across social media platforms. She is famed for her beautiful skincare and cosmetics tutorial videos. She offers exquisite solutions for every desire, from expert acne advice to sophisticated odour prevention and impeccable preparation for life’s grand occasions.

The Indian creator explores the world of makeup, showcasing a spectrum that spans from affordable choices to high-end brands. She indulges in skincare rituals meticulously designed for every season. This is why you should have confidence in the content creator when she endorses premium products. The digital creator uses Instagram reels to present an immaculate cosmetic routine, polished product reviews, prominent brand collaborations, and sumptuous skincare routines in a sophisticated manner.

She has collaborations with esteemed names: Bobbie Brown, Maybelline, Zudio, Dior, Maybelline, Pixie Beauty, InnisFree India, Maison Valentino, Foxtale, and Luxe By Kan. Her partnerships not only highlight renowned brands but also resonate with her audience, showcasing how each product fits seamlessly into daily beauty rituals.

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Nitya Walia on YouTube: @nityawalia

Nitya Walia on Instagram: @nitya_walia

Also Read: 5 Underrated Makeup Influencers Who Deserve To Be On Your Radar

Anmol Dua

Anmol Dua is a model, actor, creator, and creative director who has captured the attention of a growing audience, with 68.5K followers on Instagram. Known for her dynamic content, Anmol blends fashion, beauty, travel, and lifestyle, offering a curated mix of style, self-care, and wanderlust to her followers. Her creativity shines through in her clothing choices, skincare routines, makeup tutorials, product reviews, and stunning photos, earning her recognition as one of India’s rising beauty micro-influencers.

In 2024, Anmol was honoured with the Iconic Upcoming Creator of the Year award at the Mid-day India Influencer Awards, a testament to her rising influence and outstanding contributions to the digital space. Her unique approach to beauty combines the latest trends with her personal flair, which has secured her partnerships with both national and international beauty brands. Anmol’s professional career is marked by successful collaborations with renowned beauty brands, including MAC Cosmetics, Nykaa, Kay By Katrina, Lakme, Etude India, Tebho, and Huda Beauty, among others. Her work with these prestigious names speaks to her credibility and influence in the industry.

Notably, Anmol was also featured in Vogue in 2022, where she showcased a stunning summer hair colour, further cementing her status as a beauty trendsetter. As a rising digital star, Anmol Dua continues to make waves in the beauty and fashion world, creating content that resonates with a diverse audience and securing her place as a trusted voice in the beauty industry.

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Anmol Dua on Instagram: @anmol.duaaa

Sanimar

Sanimar is a talented content creator with a focus on skincare, beauty, and makeup. Known for her insightful and concise product reviews, she delves deep into key skin concerns, product features, and ratings, earning praise for her expert advice. Hailing from Gurgaon, India, Sanimar has built a strong presence across Instagram and YouTube, where she connects with her audience through personal stories and relatable content. Her collaborations with well-known brands like Oceglow India, Flipkart, Cosrx, Maybelline, My Wish Care, Etude, Conscious Chemist, PureSense, SunScoop, and Milani Cosmetics reflect her expertise and influence in the beauty space. She has 67.1K followers on the GRAM, and 53.1K subscribers on YouTube.

She’s particularly admired for her exciting updates on upcoming special pricing and clearance offers, which her followers eagerly anticipate. One standout piece of content is a DIY video where she shares a natural face mask recipe designed to target breakouts, acne-prone skin, and oily complexions. Using ingredients like multani mitti and Neem powder, she provides detailed instructions on how to create this effective remedy at home. Sanimar’s content resonates with beauty enthusiasts who seek practical tips, natural remedies, and affordable skincare options. Whether sharing beauty hacks or recommending skincare treatments, her tips are both informative and valuable, helping her audience make informed decisions for healthier, glowing skin.

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Sanimar on YouTube: @beautywithsanimar

Sanimar on Instagram: @beautywithsanimar

Bhavana Rao

Bhavana Rao is a rising star in the beauty and skincare world, known for her expert opinions and practical tips on tackling acne and other skin care concerns. With a unique ability to create flawless looks using minimal products, she has garnered a loyal following of beauty enthusiasts who trust her guidance to make informed decisions about their routines. Bhavana’s strong growing social media presence is a testament to her influence, particularly on Instagram, where she posts every week. Her content is a blend of beauty tips, product reviews, new launches, photoshoots, and creative colour play, all paired with informative captions and well-curated hashtags that ensure high engagement and reach.

She consistently introduces her audience to fresh and exciting products, providing them with a wide range of options to choose from. Her collaborations with top beauty brands like Kay Beauty, Swiss Beauty, Dot & Key, Typsy Beauty, Kerastase, Amazon Fashion, Tint Cosmetics, Essence Cosmetics, Wearified, Cetaphil, Batiste India, ELF Cosmetics, Miss Claire Cosmetics, Jessup Beauty, SS Beauty, Lovechild Masaba, Maybelline, and Bed Head by Tigi further highlight her credibility and reach in the beauty industry.

In a sea of beauty micro-influencers, Bhavana Rao stands out for her authenticity, creativity, and ability to drive meaningful interaction with her audience. Her content continues to inspire and empower her followers to experiment with new products and enhance their beauty routines with confidence. Presently she has 6.25K subscribers on YouTube and 63K Instagram followers.

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Bhavana Rao on YouTube: @bhavana__rao

Bhavana Rao on Instagram: @bhavana__rao

Also Read: Brown Beauty Creators Every Brown Girl Needs to Follow

In Conclusion:

These beauty micro-influencers are stealing the thunder from some bigger names these days. Additionally, by prioritizing genuine connections over sheer follower counts, these creators are redefining beauty standards and preferences. They are also capturing the spotlight in ways that larger brands often struggle to achieve. As consumers increasingly seek relatability and transparency in their beauty choices, these micro-influencers are proving instrumental in shaping a more inclusive and diverse narrative within the industry.