YouTuber Mira Kapoor Launches Debut Skincare Brand “A Kind”

YouTuber Mira Rajput Kapoor, Indian mega-influencer and wife of Bollywood star Shahid Kapoor, has officially unveiled her skincare brand, ‘A Kind’. This launch marks her entry into the beauty industry.

Partnership with Tira for Exclusive Launch

Developed in collaboration with local beauty retailer Tira, A Kind is the company’s first proprietary skincare line. This partnership brings together Mira’s personal skincare philosophy with Tira’s expertise in beauty retail, offering a unique and effective range of products.

Mira Kapoor’s Social Media Influence

Mira Rajput Kapoor boasts a substantial following on social media, with 4.7 million followers on Instagram and 314,000 subscribers on YouTube. Her influence extends beyond lifestyle content, making her a prominent figure in the beauty and wellness community. Additionally, she is an investor in the yoga studio and training center Sarva, highlighting her commitment to health and wellness.

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Innovative Skincare Focus

The 29-year-old influencer’s latest venture with Reliance Retail-owned Tira focuses on barrier-boosting skincare products. A Kind’s current product lineup includes serums, cleansers, sunscreen, and a moisturizer. These products are categorized into three distinct lines: Build for barrier restoration. Besides, Balance for barrier maintenance, and Defence for sun protection.

Mira Kapoor’s Skincare Philosophy

“Not too long ago, I realized that my skincare journey truly began when I started listening to my skin,” YouTuber Mira Rajput Kapoor told the media. “The A Kind range was meticulously formulated with care, trial and error, and extensive research into high-efficacy ingredients that act as targeted solutions for specific problems. What better way to bring this vision to life than powered by Tira, the ultimate destination for curated beauty brands.”

Personal Journey and Background

Mira Rajput Kapoor’s rise to fame began when she married Bollywood actor Shahid Kapoor in 2015. Their arranged marriage initially raised eyebrows due to their age difference—Mira being over 10 years younger than Shahid. However, Shahid was quickly impress by her maturity and confidence, which led to a successful and loving partnership. They now have two children, a daughter named Misha, aged seven, and a son named Zain, aged four.

Apart from being an influencer and entrepreneur, Mira Rajput Kapoor is a well-known model, media personality, wellness enthusiast, and investor. Her popularity surged after her marriage to Shahid Kapoor. However, making her a significant figure in the Indian entertainment and social media landscape.