Bhuvan Bam Is Betting Big As Co-Founder & Investor For Sexual Wellness Brand Peppy

When Bhuvan Bam decides to step into a new arena, people take notice. This time, the hugely popular content creator in India isn’t just entertaining people – he’s making waves in the sexual wellness space with Peppy, a startup where he’s not just an investor, but a mission-driven co-founder.

Known for his candid YouTube sketches and bold comedy, Bam is now channeling his trademark frankness into a mission that’s close to his heart. Peppy, founded by Devansh Agarwal and Shyamal Gupta, isn’t your typical startup. It’s a brand that’s all about breaking down barriers and making conversations about sexual wellness as casual as chatting about the latest web series.

From Digital Comedy to Sexual Wellness Advocacy

For Bam, this is more than a business venture – it’s personal. “Society has this weird wall around talking about intimacy,” he states in the brand’s latest press release. And who better to help knock down that wall than someone who’s built an entire career on saying what others are thinking?

The brand offers a range of products – think personal massagers, intimate candles, and lubricants – designed to make sexual wellness feel as normal as picking up skincare products. And with Bam’s involvement, there’s a guarantee of zero awkwardness and maximum comfort.

Why Sexual Wellness Matters

The sexual wellness scene in India has been quietly changing tune for the better in recent years. Gone are the days of hushed conversations and embarrassed whispers. Influencers like Bam are at the forefront, using their massive platforms to normalize conversations that were once considered taboo.

Peppy has already caught the eye of investors, securing a pre-seed round of around US$500,000. With a current valuation of Rs 50 crore and plans to raise more funds, the startup is clearly onto something big.

“We’re not just selling items,” Bam explains. “We’re creating a space where people can feel comfortable talking about their intimate needs.” It’s this approach that sets Peppy apart – combining quality products with a mission to destigmatize sexual wellness.

And having Bhuvan Bam as a co-founder is a sure-shot at great influencer marketing for the team. Especially if his 20 million followers on Instagram and 26.5 million subscribers on YouTube have any say in it.

The Bhuvan Bam Effect

What makes Bam’s involvement so powerful? It’s his ability to connect, to make uncomfortable topics feel approachable. Whether it’s through his YouTube sketches or now through Peppy, he has a knack for cutting through societal noise and speaking directly to people’s experiences. The sexual wellness market in India is evolving, and with personalities like Bhuvan Bam leading the charge, it’s becoming more inclusive, more open, and definitely more fun.

Stay tuned – with Bhuvan Bam involved, this is one startup journey you won’t want to miss!