Forbes India Unveils Top 100 Digital Stars for 2024: Who Made It To The Top 10?

In a landscape where digital influence continues to shape trends and conversations, Forbes India, in collaboration with GroupM’s influencer marketing agency Goat, has released its eagerly anticipated Top 100 Digital Stars list for 2024. This year’s compilation marks a significant shift in recognizing digital talent, embracing a more inclusive approach that celebrates creators across various platforms and niches. Moving beyond the traditional focus on verified profiles, this year’s compilation acknowledges creators regardless of their verification status.

Methodology: A Multi-Faceted Approach

According to released statements by both platforms, the selection process for the Top 100 Digital Stars was rigorous and comprehensive:

1. Initial identification of leading creators across nine specific genres, evaluating engagement rates and follower counts.
2. Refinement of the selection using key metrics such as reach, engagement, impressions, and follower numbers.
3. Application of Goat’s proprietary scoring algorithm to rank creators within related categories, types, and audience sizes based on engagement rates.

This meticulous approach ensures a fair representation of talent across the digital spectrum.

So, Who Is The Cream of the Digital Crop This Year?

Topping the list is Nancy Tyagi, a fashion and lifestyle content creator who has captivated 2.9 million Instagram followers. Tyagi’s ascent to the top spot was bolstered by her stunning debut at the Cannes 2024 red carpet, where she showcased her own creations.

The top 10 digital stars for 2024 are:

1. Nancy Tyagi (Fashion & Lifestyle)
2. Sakshi Keshwani (Comedy)
3. Danny Pandit (Comedy)
4. Dharna Durga (Comedy)
5. Mahesh Keshwala (Comedy)
6. Harshita Gupta (Comedy)
7. Rajvardhan Grover (Comedy)
8. Apoorva Mukhija (Comedy)
9. Tarini Peshawaria (Beauty)
10. Kiran Dutta (Comedy)

Trends and Insights

Comedy creators dominate the top ranks, with seven out of the top ten recognized for their humor and creativity. This trend underscores the enduring appeal of entertaining content in the digital space.

However, the list isn’t limited to comedy. Tech, travel, and photography creators collectively make up 50% of the overall list, highlighting the diverse interests of digital audiences. This variety ensures that the list reflects the multifaceted nature of digital content consumption.

As the digital landscape continues to evolve, this list serves as a valuable resource for understanding the trends, voices, and personalities shaping online conversations in India. It’s clear that in 2024, digital influence was about more than numbers—it was about authentic connections, diverse voices, and the power to inspire and engage audiences across the digital spectrum.