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Kerala Plans to Leverage Influencer Power for Tourism Recovery in Wayanad
The Kerala government is launching a campaign involving influencers to promote Wayanad as a safe and beautiful tourist destination, addressing misconceptions about recent localized landslides.
In response to the recent natural events that affected only a part of Wayanad, the Kerala government is actively working to correct the public’s perception. Minister P A Mohammed Riyas has emphasized the need to clarify that the landslides were localized, affecting only the Chooralmala area, contrary to the broader “Wayanad disaster” narrative that has been circulating.
Engaging Influencers: A Strategy to Revitalize Wayanad’s Image
Recognizing the influence of social media personalities, the government has launched a targeted campaign to engage influencers and bloggers. This initiative invites them to explore Wayanad and share their authentic experiences online, using the hashtag ‘my Kerala is ever beautiful,’ in both English and Malayalam.
Bloggers’ Meet: Creating Content to Showcase The Beauty of the Kerela District
A significant element of the promotional strategy is the bloggers’ meet scheduled in Wayanad. This event is designed to facilitate content creation that highlights the safety, beauty, and tourist-friendly nature of the district. It offers a platform for influencers to generate engaging and positive narratives about Wayanad.
Tourism Prospects for Wayanad
Despite previous challenges, Wayanad’s visitor statistics are promising, with an increase in tourist numbers last year. With the influencer-led campaign, the region anticipates even higher visitor engagement during the upcoming festive seasons of Onam and December, potentially setting new records for tourism.
About Wayanad:
This picturesque district is nestled in the Western Ghats of Kerala, offering a serene escape for nature lovers and adventure seekers. Lush green forests, cascading waterfalls, and spice plantations create a captivating ambiance. Tourists can explore the ancient Edakkal Caves, marvel at the majestic Banasura Sagar Dam, trek through the dense forests of Chembra Peak, or indulge in a rejuvenating Ayurvedic massage. Wayanad’s rich cultural heritage is evident in the various tribal settlements and ancient temples, making it a must-visit destination for those seeking tranquility and natural beauty.