Reelies: Influencers’ Fresh Take on Today’s Vertical Content

If there’s one thing we Indians can’t resist, it’s drama, be it in our lives, movies, or even TV shows. Just look around at how fast the content is revolutionising, and who’s got the time to sit through endless episodes or wait for the weekend to hit theatres? Our attention spans have become shorter than a cricket review, and Reelies arrives like a perfect six-shot.

Reelies is India’s first vertical video short drama platform, co-founded by Anshuman Misraa, Anshumali Jha, and Mridul Toolsidas. These visionaries dared ask: Why settle for aimless scrolling when you can have gripping dramas on your phone?

The ‘R’ That Matches Your Entertainment, just like Reelstars!

Reelstars’ Exclusive on Reelies!
The platform stands as a triple ‘R’ powerhouse.

• R for Reimagining the World of Storytelling,
• R for Redefining the way we consume content,
• And, of course, R for Reelies itself.

The founders claim it’s not just an app; it’s a revolution. And you better believe it when the tagline says, “Reels mein Series…Reelies!”

Why Short Drama? Because Long Drama is Yesterday’s Concept

Reelies is tailor-made for the modern Indian audience who’s always on the move and squeezing entertainment between life’s chaos. Reelies designs bite-sized dramas specifically for vertical screens. They are all about storytelling that fits seamlessly into your life. Whether you’re on the metro, waiting in line or taking a quick chai break, these 90-second episodes can be your escape from reality.

Reelies’ content ranges from heartfelt romances to intense dramas, gripping thrillers, and even supernatural teen tales, serving everything with a side of emotion.

Who Even Rotates Their Screen Anymore?

The vertical video format is the natural evolution of content consumption and is designed for young India. It’s binge-worthy, immersive, and perfect for viewers who are constantly scrolling but craving more than pretty visuals or brain rot.

The platform bridges the gap between scroll culture and storytelling by delivering fast, dramatic, and emotional narratives.

Stars of Reelies

Many influencers are transforming into actors from various social media platforms. Now, Reelies features some of India’s finest and most popular social media celebs like Riyaz Aly, Vishal Pandey, Sameeksha Sud, Beauty Khan, Riva Arora, Jashwanth Bopanna, and Lucky Dancer.

These influencers are stepping out of their influencer personas to explore genres like romance, comedy and supernatural dramas. Do you think it’s a bold move? I feel that letting these influencers experiment with their artistic skills adds a new experience to them while giving their fans a whole new way to connect with them.

Co-founder Mridul Toolsidas is a National Award-winning film director. He says, “Reelies foster creativity and artistic growth, giving influencers a unique opportunity to act in stories that can resonate with millions.”

Reelies has launched two shows, Contract Marriage and Bruh; It’s Not It. The lineup includes four more intriguing dramas for the future.

• Open Secret is a housewife’s journey from betrayal to self-discovery.
• Alpha Beta Gamma is a supernatural rivalry in a teen drama setting.
• Secret Crorepati is a twist of fate that reveals a billionaire’s true identity.
• BFF vs BF is Love, betrayal, and heartbreak in a young adult drama.

Each show is designed to keep audiences glued, and soon, they will have 70+ shows planned in the first year. Reelies mean show business with all the planning and clarity. Each episode lasts under 90 seconds and will overflow with drama, emotion and intrigue.

What Lies Ahead?

The future of Reelies looks as bright as a special dance number. With plans to scale up production, introduce interactive features and potentially expand into regional and international markets, they are on a mission to redefine how the world consumes stories.

Co-founder Anshumali Jha sums it up best: “Reelies is the perfect place for social media stars to give their fans more than a reel. It’s their big break into the larger world of entertainment.”

“We are launching in Hindi, but we plan to expand into other regional languages over time. If all goes well, we aim to create content in English to cater to a global audience,” says Anshuman Misraa.

Readers and Influencers, what are you waiting for? The stage, stories and spotlight are ready. You are just 90 seconds away.

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