Why Creators Quit YouTube?

Would you agree less if I said YouTube is the king of video platforms? For over a decade, it has given life to countless creators who dreamed of turning their passion into a career. But behind the glittering success stories, there’s more dark stuff lying. Many YouTubers globally have left the platform, their dreams carried away by burnouts, financial pressures and the platform’s ever-changing algorithms and rules. What’s causing this mass extinction of channels, and what can aspiring creators learn from their experiences?

What can kill the creativity?

Imagine a YouTuber who makes videos and shares them online for people to watch. At first, they love what they do. It’s their art, their passion, and they feel happy creating new things. But over time, things change.

Then comes the pressure to quit YouTube!

YouTubers must make quality videos all the time. They can’t take long breaks because viewers might stop watching. As the saying goes “The internet never sleeps”, and neither they can.
Over everything, majority of users online are not so kind. They can hurt a YouTuber’s feelings by comments. It’s like being told bad things repeatedly and sometimes influencers feel bad and that’s tough!

Their daily schedule becomes crazy. They are always busy planning, filming, editing, and replying to fans. It’s hard to tell when work ends and personal life begins because everything happens in the same space.

What about the competition? Many YouTubers are trying to make the best videos but the platform keeps changing its rules, which can make it harder. This leaves a YouTuber tired, stressed, and demotivated. They may start losing the spark and excitement to create. It’s like driving without a destination and they just want to stop and rest.

New Passions, New Paths

Some YouTubers don’t quit just because of burnout or financial worries; they may discover new passions. They choose to explore other interests and walk away from their channels. This allows them to invest time and energy into other pursuits of life.

It’s nobody’s fault, and things just happen sometimes. Some would have followed fame, some money and the rest purely focused on content and entertainment. Again, even though I’m not an influencer, as someone who has access to the number of people who view my articles, I can confirm that creating content endlessly can get your views. I can also tell that spending too much is one of the quickest ways to lose your passion and perspective for your art form. You start doing stupid things rather than picking the right tool for your job.

Let’s look at the case of Nalini Unagar who quit YouTube!

Nalini Unagar is an Indian YouTuber who quit YouTube after spending INR 8 lakh over three years on her Nalini’s Kitchen Recipes channel. She only gained 2,450 subscribers. She deleted all her videos and announced that sell her studio and kitchen equipment. Nalini felt the platform favoured certain creators, leaving her efforts unrewarded despite making over 250 videos.

Now, Tharun Kumar

Tharun is a fitness science nerd, a self-made athlete and a health coach. After his YouTube got successful he trained 300+ people from across India. His fitness journey started when he weighed only 47 kg and began working out to bulk up. He gained muscles, but unnecessary fat too.

Why? Because of the lack of right training and the abundance of scattered, untrue information available on the internet. ‍Over the years, he made the most effective workout strategies and training programs. In his own words, he said he spent too much money on a PC for editing instead of his dream bike. He also bought an expensive camera from a friend. After finding success on YouTube and gaining around 735k subscribers, he had too many clients to train, manage his content, work out himself and spend time with family and it became impossible to handle everything. He felt exhausted and lost the creativity and interest to continue as a content creator.

As a final world, what I am saying is…

Let’s break it down. YouTube used to be the best place to make money, right? Creators post videos and get millions of views and were able to cash out on ads. Today, it’s not that simple. YouTube pay for ads is barely anything and sometimes, if you say something that doesn’t fit the platform’s rules, they can delete your videos or cancel your channel, meaning no more earning. It’s like walking on a hand-held rope from one building to another.

Most influencers feel like they have to make videos for the algorithm, not for themselves. It’s like being a puppet controlled by a system that doesn’t care about their well-being. True only in some cases.

The solution? Don’t put all your eggs in one basket. The smartest creators are starting businesses, branching out to other platforms and building their own brands. They realize YouTube gave them a platform, but it also has limits. So, they’re taking their followers and starting fresh somewhere else.

The lesson here is that if you want to be a successful content creator, you must not rely on just one platform. Own your content, build your brand, and keep pushing forward.

Adapt, stay smart, and always look for new ways to succeed.

Read to know why CarryMinati is the most-subscribed individual YouTuber Here!