Finance
Brand in a Blink: Raj Shamani’s House of X Promises Rapid Creation for Creators!
![](https://www.thereelstars.com/wp-content/uploads/2024/01/Untitled-design-65.png)
Founded in September 2022 by Raj Shamani and Neeraj Kumawat, House of X aims to stand at the forefront of transforming how creators conceive and launch brands, ushering in a new era of entrepreneurial possibilities within the thriving Creator Commerce Industry.
Positioning itself as a comprehensive enabler for online businesses, House of X handles every aspect of the operational process, from identifying the right product idea for the creator to managing sourcing, warehousing, shipping, customer service, and facilitating scalable growth for creators.
Shamani, a Forbes India 30 under 30 alumni, was quoted saying, “We aim to build a global commerce infrastructure that enables the creation of digital-first creator-led D2C brands.”
Currently tied with popstar King and chef Sanjyot Keer, House of X is currently in talks with 20 more creators they plan to help grow. They teamed up with King in April 2023 and launched their first brand; Blanko. They claimed that the launch day of the perfume brand was hugely succesful with sales over Rs 20 lakh. In the next couple of months, they sold more than 20,000 units and hit Rs 1 crore in sales revenue on a monthly basis. YFL or Your Food Lab with celebrity chef Sanjyot Keer was the second creator brand launch by House of X in 2023. This kitchenware brand aims to provide cutting-edge products to cooking enthusiasts in the country. The success of YFL Home post-launch further underscores House of X’s ability to capture market demand and deliver innovative solutions.
In an interview with Moneycontrol, Shamani explained how the company comes together to help creators, “Creators understand audience & we understand business therefore we provide end to end infrastructure for them.” They take care of the “unsexy business side” so creators can focus on doing what they are good at: “storytelling”.
House of X has a notable list of investors and early backers as well: Nikhil Kamath (Zeroda), Varun Alagh (Mamaearth), Ghazal Alagh (Mamaearth), Asish Mohapatra (OfBusiness), Shashank Kumar (Razorpay), Sahil Barua (Delhivery), Ankush Sachdeva (ShareChat), Miten Sampat (Cred) and more.
Finance
Finance Experts on Social Media Make Managing Money Easy
![Neha Nagar - The Reelstars](https://www.thereelstars.com/wp-content/uploads/2024/06/neha-nagar-1-1.jpg)
Finance education is essential for managing personal finances. In today’s digital era, Finance Educators, aka Finance Influencers, have emerged to make things more accessible so you can understand them better. Financial influencers are here to help you manage your finances more effectively. Financial education has become accessible quickly because the Finance Influencers are here to help us.
Neha Nagar @iamnehanagar
![](https://www.thereelstars.com/wp-content/uploads/2024/06/Neha-Nagar.png)
Neha Nagar is a CA dropout who started her content creation journey during the pandemic. She is based in Noida and worked in a BPO to save money for her MBA in finance. Now, she owns a taxation consultancy company called TaxationHelp.in. Her content is based on various subjects, from finance, cryptocurrency, taxation, stock market, trading, and government schemes. She has 1.8 million followers on Instagram, a huge turning point.
Neha Nagar’s influence in the finance industry is a personal achievement, her expertise and dedication are recognized. Crowned as the Finfluencer of the Year by NDTV and Exhibit, she is a former wealth manager, entrepreneur, and angel investor with over eight years of experience. Her content, delivered in a unique and engaging filmy style. However, she is a testament to her commitment to ‘Educating To Master Your Money ‘.
Here is a financial Tip by Neha:
Regularly investing in SIPs can be a powerful strategy for growing wealth. This simple yet effective advice has the potential to transform your financial future.
Himani Chaudhary @thehimanichaudhary
![](https://www.thereelstars.com/wp-content/uploads/2024/06/himani-chaudhary-1.jpg)
Himani Chaudhary craves a happy ending in financial health from Delhi. She is a full-time content creator, investor, and part-time trader (Swing Trading). Her mission is to simplify finance through her financial education.
Himani is an NISM-certified research Analyst and an AMFI-regulated Mutual Fund Distributor. She served Deloitte as a Risk Manager for 4 years and studied Data Analytics at IIT Delhi.
She is a founder of financial.vines. Here, she provides 24-hour Trending Market & Finance Updates. She also gives over 40 Free Online Calculators & Excels to Optimize Personal Finance.
Her videos cover investments, credit cards, new government rules, stock market, mutual funds, taxes, and financial news.
Here is a financial Tip by Himani:
If you want to take a loan from a bank, always negotiate with 2-3 banks and remove or reduce the processing fee, which can save your lakhs of rupees.
Udayan Adhye @udayanonmoney
![](https://www.thereelstars.com/wp-content/uploads/2024/06/Udayan-Adhye-1.jpg)
Udayan Adhye is here to simplify finance and investing with his easy tips and tricks. He has been licensed since 2015 and is AMFI & IRDAI registered. He is a Pune-based financial content creator who helps people understand money.
Udayan creates monthly personal finance content that reaches over 20 lakh people and has an Instagram family of 441K followers. He is also the co-founder of an investments and insurance business that works with over 300 families across India. Moreover, They manage a 9-figure+ portfolio in client assets and advise more than 1000 families in the insurance sector.
He is also a Thriller Novelist with over 50K readers worldwide. He has written a four-book thriller novel series – The Siya Rajput Crime Thrillers. A leading Mumbai-based production house has optioned the series to be a TV show and a major motion picture.
Here is a financial Tip by Udayan:
Invest 10%- 20% of your monthly income in SIPs. Start with a small amount and increase it as and when possible.
Investment should be done with proper knowledge of finance, and these financial influencers can help make it easy and accessible. Follow them to make your financial investments more efficient.
You should invest wisely with the help of creators discovered on The Reelstars!
Finance
Amazon Unveils Creator University and Creator Connect in India
![influencers - The Reelstars](https://www.thereelstars.com/wp-content/uploads/2024/06/influencer-.png)
Amazon.in is stepping up its game to support content creators with the launch of two exciting programs: Creator University and Creator Connect. These initiatives aim to equip both aspiring and established influencers with the skills and resources they need to thrive within the Amazon ecosystem.
Creator University is a Learning Hub for Creators
This comprehensive program offers practical guidance on every aspect of content creation within the Amazon.in ecosystem. Participants can access:
- In-depth video tutorials: Learn how to identify the perfect products to recommend, craft engaging content, and effectively drive traffic to Amazon.in.
- Informative articles: Gain insights on building a strong audience and optimizing content for maximum impact.
- Interactive workshops: Deepen your understanding through practical sessions on various influencer-related topics.
Creator Connect will Foster Collaboration and Growth
Creator Connect goes beyond education, fostering connections and collaboration among Amazon’s influencer community.
- Strategic events: These in-person gatherings coincide with major sales events, generating excitement and attracting new creators.
- Interactive experiences: Workshops led by established creators provide valuable peer-to-peer learning opportunities.
- Networking opportunities: Connect with Amazon leaders and fellow influencers, fostering collaboration and growth.
The Power of Content Creators
As Gaurav Sharma, a content creator with a 1.3 million strong Instagram following. Moreover, points out, influencers play a crucial role in promoting brands and driving product discovery. Events like Creator Connect create a supportive environment where creators can exchange ideas and connect with Amazon leaders. However, established influencers, and product experts.
Equipping Creators for Success
Kishore Thota, Director, Shopping Experience, India & Emerging Markets, Amazon, emphasizes the importance of empowering creators. Creator University and Creator Connect are designed to do just that. Furthermore, by providing creators with the tools and knowledge they need to succeed on Amazon.in.
Shifa Shaikh, an emerging Instagram creator, echoes this sentiment. Having discovered the Amazon Influencer Program and now Creator University. However, she sees the potential to elevate her content and monetize her work.
Building on Existing Programs
These new initiatives join Amazon’s existing offerings for content creators, such as the Amazon Influencer Program. This program allows influencers to earn commissions on qualifying purchases driven by their content. Furthermore, providing them with a platform to monetize their efforts.
With the launch of Creator University and Creator Connect. Amazon.in is further solidifying its commitment to supporting content creators in India. By providing them with the resources and opportunities they need. However, Amazon is helping these influencers build successful businesses and reach even wider audiences.
Finance
Nikhil Kamath Backs Collective Artists Network in Creator-First Move
![nikhil-kamath-vijay-subramaniam - the reel stars](https://www.thereelstars.com/wp-content/uploads/2024/05/nikhil-kamath-vijay-subramaniam.png)
Zerodha co-founder Nikhil Kamath has joined forces once again with entrepreneur Vijay Subramaniam, this time by investing in Collective Artists Network (CAN), a talent management agency led by Subramaniam. This marks Kamath’s second venture with Subramaniam.
The investment facilitates a significant return (over 5x) for InMobi’s Glance, which had previously invested in CAN in 2021. This signals a strategic exit for Glance.
Collective Artists Network
Originally known for its expertise in talent management, Collective Artists Network has evolved into a multifaceted new media powerhouse. Its services now encompass talent management, creator tech, production, creative strategy, influencer marketing, youth marketing, sports sponsorship and consulting, and media distribution. This broad-based approach, as per the company, aims to redefine the creator-driven new media landscape and maximize impact in today’s dynamic media scene.
Collaboration and Shared Vision
This investment comes on the heels of a recent collaboration between Collective and Kamath-backed Gruhas. Together, they launched the ‘Gruhas Collective Consumer Fund (GCCF)’ to support consumer-focused businesses and attract external investments. The fund offers not just financial backing but also mentorship and operational assistance. Furthermore, empowering portfolio companies in marketing and brand building.
Kamath and Subramaniam Have A Shared Belief in the Evolving Media Landscape
Commenting on the investment, Kamath stated that supporting Collective’s vision feels like a natural progression. He has closely observed the company’s growth over the past few years. Furthermore, shares a similar outlook on the potential of the Indian media scene. He expressed his enthusiasm for being part of Collective’s journey as they challenge the status quo and redefine the media landscape and creator ecosystem.
Vijay Subramaniam, Collective’s Founder and Group CEO, echoed Kamath’s sentiment. He views Kamath’s investment as more than just financial support; it signifies the trust and collaboration they’ve built over time. Subramaniam has long emphasized the need to institutionalize the largely unorganized media and entertainment space in India. This vision, he believes, will ensure shareholder value and set new benchmarks in media, technology, and entertainment.
Subramaniam further acknowledged Glance’s role as a valuable partner and expressed his appreciation for their trust in Collective. He also highlighted his shared belief with Kamath that India is poised to become a global media powerhouse. However, with media and entertainment playing a pivotal role in the country’s growth story.
Stay tuned for more updates on this new collaboration between the Bangalore-based entrepreneurs.
-
Travel2 weeks ago
5 Hill Stations In Tamil Nadu You Must Explore This Summer
-
Entertainment2 weeks ago
Love Wins In Thailand: Time For The Best BL Dramas Marathon? – Updated
-
Lifestyle1 week ago
Pride Artist: Niraj Patel Explores His Flair For Dance
-
Entertainment2 weeks ago
Bigg Boss OTT 3 Contestant Vishal Pandey: Viewers Can Expect My Charming Side Of Personality
-
Health2 weeks ago
Know These 5 Upcoming Influencers Who Help Improve Your Yoga Practice
-
Lifestyle3 weeks ago
Meet The Top 10 Pet Influencers in India
-
Entertainment2 weeks ago
Bigg Boss OTT 3 Contestant Shivani Kumari: If I Win Bigg Boss, It Will Be Victory Of All The Village Girls Who Are Confined To Their Houses
-
Entertainment2 weeks ago
Know Which Social Media Stars Are Confirmed Participants on Bigg Boss OTT 3