Brand Studio

Cadbury launches #MyBirthdaySong Generator, Tanmay Bhat does a hilarious take on it

Published

11 months ago

January 4, 2024

Cadbury launches #MyBirthdaySong Generator, Tanmay Bhat does a hilarious take on it

Cadbury’s India (Mondelez, for those wanting to be PC) loves to innovate, mixing tech with creativity to make things special for its loyal consumers. After inviting people to get customised Cadbury’s Celebrations packs with their loved pictures on Valentine’s Day last year, the company has roped in AI to make things even more special.

The Cadbury Celebrations #MyBirthdaySong Generator is an AI powered tool that lets you scan the QR code on Cadbury’s Celebrations packs, customise it as per your wishes, letting you choose between different options, and then throws up a birthday song made for the special birthday person!

Tanmay Bhat’s AI channel @overpowered.ai, which he runs with Varun Mayya, showcased the new concept in an amusing way, with Varun creating a birthday ‘bhangra’ song for his ‘grandson’ Tanmay.

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It’s interesting to see Cadbury leveraging AI to add that personal touch to every celebration.

Brand Studio

BTS on YouTube: Karan and Orry create the ‘Crocs’ magic

Published

3 months ago

September 3, 2024

Team Reelstars

BTS on YouTube: Karan and Orry create the 'Crocs' magic

Social media sensation Orry, who is known for his bold choice in fashion and luxury, has joined hands with ace director, Karan Johar, to create the ‘Crocs’ magic. In a brand collaboration, Orry and Karan Johar cast their magic spell to entertain the audience in a rather unusual way. Sharing more details, Orry, on his […]

Brand Studio

Scrub Daddy launches in India with Yashraj Mukhate, Rupal Patel collab

Published

9 months ago

February 21, 2024

Team Reelstars

Scrub Daddy launches in India with Yashraj Mukhate, Rupal Patel collab

As Scrub Daddy, the cheerful sponge with a smiley face makes its entrance into the Indian market, it does so in style, collaborating with none other than viral sensation and composer Yashraj Mukhate. Known for his infectious content, Mukhate joins forces with Unilever’s Cif to announce the arrival of Scrub Daddy through an engaging Instagram […]

Brand Studio

Yashraj Mukhate to compose regional tunes for Tic Tac

Published

9 months ago

February 15, 2024

Aparna Joshi

Yashraj Mukhate to compose regional tunes for Tic Tac

For the first time, composer and YouTuber Yashraj Mukhate will set his whacky tunes to regional lyrics for brand Tic Tac. According to afaqs.com, Yashraj Mukhate, who has partnered Ranveer Singh in a campaign #VibeHai to promote Ferrero India’s Tic Tac, will be composing in regional languages as well. The Hindi campaign that has hit […]