Brand Studio
Cadbury launches #MyBirthdaySong Generator, Tanmay Bhat does a hilarious take on it
Cadbury’s India (Mondelez, for those wanting to be PC) loves to innovate, mixing tech with creativity to make things special for its loyal consumers. After inviting people to get customised Cadbury’s Celebrations packs with their loved pictures on Valentine’s Day last year, the company has roped in AI to make things even more special.
The Cadbury Celebrations #MyBirthdaySong Generator is an AI powered tool that lets you scan the QR code on Cadbury’s Celebrations packs, customise it as per your wishes, letting you choose between different options, and then throws up a birthday song made for the special birthday person!
Tanmay Bhat’s AI channel @overpowered.ai, which he runs with Varun Mayya, showcased the new concept in an amusing way, with Varun creating a birthday ‘bhangra’ song for his ‘grandson’ Tanmay.
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It’s interesting to see Cadbury leveraging AI to add that personal touch to every celebration.
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