Jeevansathi steps up collabs with creators to tugs hearts

Jeevansathi.com, the matchmaking platform under Info Edge, is ramping up its collaborations with creators to tug at hearts and foster meaningful connections.

Jeevansathi Embraces the Digital Shift

Himani Bahuguna, EVP and Head of Marketing at Jeevansathi.com told Buzzincontent that brands now have a unique opportunity to engage with consumers in ways that resonate and build affinity. Unlike traditional TV advertising, digital platforms offer a two-way street for interaction, making it essential for brands like Jeevansathi to be part of pop culture and relevant conversations.

Jeevansathi’s Snackable Content

To stay relevant and engage with their audience, Jeevansathi has been producing bite-sized social media content and teaming up with influencers, including stand-up comedians and poets. This approach allows the brand to connect with consumers authentically and inject humor and relatability into their messaging.

Long-Form Storytelling with Content Companies

In addition to snackable content, Jeevansathi has ventured into long-form storytelling by collaborating with content companies to produce web series. One such collaboration with TVF Timeliners gave birth to the web series “Almost Together“. This series follows the journey of two friends navigating the complexities of love in their 30s, with a twist of fate brought by Jeevansathi’s selection for one of the characters.

Jeevansathi’s Journey of “Almost Together”

Starring Plabita Borthakur, Vishal Vashishtha, and Aaron Arjun Koul, “Almost Together” offers a fresh perspective on modern relationships. Directed by Happie Mongia and written by a talented team, the series captures the essence of love, friendship, and unexpected twists. Available on YouTube, it seamlessly integrates Jeevansathi’s messaging into its storyline without feeling like a traditional advertisement.

Jeevansathi’s Collaborations and Opportunities

Bahuguna expressed openness to extending the series if the initial response is positive. With TVF’s impeccable casting and direction, there’s a promising outlook for further collaboration. Beyond web series, Jeevansathi has previously partnered with comedians like Gaurav Kapoor, Amit Tandon, and Nayab Midha, showcasing their commitment to diverse and engaging content.

By harnessing the power of digital content and partnering with creators, the company is not just selling a service; Jeevansathi is also fostering genuine connections and weaving themselves into the fabric of modern relationships.