Plum’s ‘Festival of Goodness’: 600 Creators, One Celebration!

Plum, the vegan D2C beauty brand, has unwraped its latest extravaganza – the ‘Festival of Goodness’ campaign. With a dazzling array of content creators, this campaign isn’t just about beauty; it’s a celebration of new beginnings, good vibes, and the power of positive steps.

Lights, Camera, Plum-tastic Action

Plum has cast its spell with a series of campaign films that are more than just eye candy. These films aren’t just about beauty routines; they’re an ode to taking new steps in life with a generous sprinkle of goodness. Picture a mother embracing a fresh routine of morning jogs, and surprise – her thoughtful child leaves a sweet note reminding her to shield her skin with sunscreen. It’s not just a film; it’s a burst of positivity!

600 Creators, One Epic Campaign

But wait, there’s more! Plum has joined forces with a whopping 600 content creators for this spectacle. We’re talking beauty gurus, digital wizards, and creative maestros all in one place! This campaign is a testament to the brand’s commitment to diversity and the magic that happens when 600 creative minds come together.

Digital-First Magic: Vertical Films, Endless Thrills

Embracing a digital-first approach, all the films have been shot vertically. So, whether you’re scrolling through Instagram or YouTube, these Plum-tastic tales of goodness will fit seamlessly into your screen, bringing the celebration to your fingertips.

From Beauty Stalwarts to Digital Maestros: A Plum-tastic Lineup

Plum’s campaign isn’t just about beauty influencers; it’s a melting pot of talent. From seasoned beauty stalwarts to the fresh, innovative minds of digital content creators, this campaign boasts a lineup that will keep you glued to your screens. And the party is just getting started! The ‘Festival of Goodness’ campaign promises a series of films that will be unleashed across social media channels.