Swiggy Sets A “Table For 2” with Talented

It’s Valentine’s Day again and Swiggy isn’t just serving up delicious meals, they’re serving up a heartwarming reminder that love comes in all ages and flavors. Ditch the predictable rose bouquets and cheesy chocolates, because Swiggy’s got a love story that’ll melt your heart.

The “Wrong Address” story from last year had us all charmed and warm inside. When Aashna and Raghav met on their orders being delivered to the wrong address, it was the beginning of young love and the conclusion of a brilliant campaign from Swiggy. This year, Swiggy and Talented have come back with another beautiful UI-based film that is just as beautiful but focused on an old school love.

 

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Table for 2 ditches the “right swipes and ghosting” narrative for a tale of two empty nesters, Shailja and Pradeep, rekindling their 40-year-long love with a little help from Swiggy. They navigate badminton courts, grocery deliveries, and yes, even vegetable choppers, all through the Swiggy app. It’s a heartwarming reminder that love takes many forms, and convenience can be the secret sauce to reigniting the spark. Even the most stoic heart would melt with all the feels that this little movie serves.

Do you see what we mean? All the warm fuzzies in 2:52 minutes!

Also, did you recognize the voiceover for Pradeep? Here’s a little hint!

Did you guess it right? Drumroll please… it’s none other than the talented Gajraj Rao, winner of the Filmfare Award for Best Supporting Actor for his captivating performance in Badhaai Ho! This little titbit from our friend at Swiggy was a sweet surprise (just like all the desserts we order from the app).

This storyline comes from Malvika Thirani, a creative young writer at Talented, who says, “Writing this film, of all things, has been cathartic. My maternal and paternal grandparents lost their respective partners very early on, so I never got to see the shapes and forms geriatric love can take. Had they been here, I believe this would be it – love residing not in grand gestures but in ordering an audaciously simple vegetable chopper.”

Aparna Giridhar, VP of Marketing at Swiggy, said, “The trend of talking to the youngest lot for Valentine’s Day isn’t new. And since a few years, supporting singles during V Day has emerged as a theme. But we know there is a rise in people using Swiggy for their parents, and teaching their parents how to use it, in their absence, it in their absence. Convenience is a universal need. More so for this specific cohort.”

The director duo for the film, Rohan and Sanjana, said “The love that Wrong Address received last year set the tone for this year’s love story. We knew that no matter who the protagonists are, ‘feels’ have to be our main character. Getting to further this IP with a senior story felt like just the right next step. Biggest props to our animator, Vaishnav Menon who only bettered the project with his insights. Our parents approved the film before the brand did, which says a lot about craft that’s crafted with care.”

The brilliance of this ad lies not just in its relatable story, but in its subtle shift in perspective. Swiggy, often associated with trendy young adults and late-night deliveries, positions itself as a tool for nurturing love across generations. We see how the app bridges the gap, becoming a part of Shailja and Pradeep’s routine, adding a touch of convenience and joy to their everyday interactions. It’s a gentle reminder that love isn’t confined to age or circumstances; it finds expression in the simplest gestures, and sometimes, a thoughtful Swiggy order can be just the thing to rekindle the spark.

Makes you want to send your दादा- दादी some sitafal kulfi for Valentine’s Day, doesn’t it?