Brand Studio
Swipe Right into the Season of New Connections with Tinder’s Sizzling New Film
Tinder, the matchmaker of the digital age, is kicking off the year with a sizzling 90-second film that’s all about embracing the ‘Season of New Connections’.
Lights, Camera, Swipe!
Dubbed ‘You Up,’ this film is the anthem of the Tinder generation, setting the stage for a whirlwind of new experiences and unforgettable memories.
Unlocking New Stories with Every Swipe!
Tinder’s latest creation taps into the pulse of young adults using the app to weave tales of personal growth and epic encounters. It’s not just a film; it’s an ode to the brave souls venturing into the realm of making new connections.
From Dating Sunday to Valentine’s Day: It’s Game On!
As we dive into the season of love, Tinder drops this gem right in time. The 90-second masterpiece sets the tone for the peak season of making new connections, starting from Dating Sunday on January 7 until the grand finale on Valentine’s Day. Last year, sparks flew with 58.7 million more likes during this electric period!
N.A.T.O. – Not Attached To Outcomes: The New Dating Mantra
Tinder’s Year in Swipe 2023 spilled the beans on a groundbreaking dating trend – N.A.T.O. Young singles aged 18-25 are shrugging off the pressure of fairy-tale endings and embracing the journey. Who needs a ‘happily ever after’ when you can be Not Attached To Outcomes?
Dance, Date, and Discover: The Tinder Symphony!
Enter the world of Tinder through the eyes of a fearless young woman, dancing through an array of first dates with the carefree spirit of ‘Zindagi Meri Dance.’ The soundtrack echoes the euphoria of endless possibilities, perfectly syncing with each character’s dating escapades.
Tinder’s Take on Modern Love: No Labels, Just Love!
Anukool Kumar, Marketing Director, Tinder India, spills the beans on this groundbreaking campaign, highlighting the shift towards a low-pressure, zero-labels approach to dating. With features like Tinder Matchmaker™, bringing your trusted circle into the dating journey, Tinder aims to be the go-to platform for the next generation of daters in India.
Lights, Camera, Action! Catch the Tinder Fever on Social Channels!
The ‘You Up’ brand film is set to make waves across Tinder India’s social channels, bringing the magic of new connections right to your screens. So, swipe right, buckle up, and get ready for a rollercoaster of love and laughter.
Social media sensation Orry, who is known for his bold choice in fashion and luxury, has joined hands with ace director, Karan Johar, to create the ‘Crocs’ magic. In a brand collaboration, Orry and Karan Johar cast their magic spell to entertain the audience in a rather unusual way. Sharing more details, Orry, on his […]
As Scrub Daddy, the cheerful sponge with a smiley face makes its entrance into the Indian market, it does so in style, collaborating with none other than viral sensation and composer Yashraj Mukhate. Known for his infectious content, Mukhate joins forces with Unilever’s Cif to announce the arrival of Scrub Daddy through an engaging Instagram […]
For the first time, composer and YouTuber Yashraj Mukhate will set his whacky tunes to regional lyrics for brand Tic Tac. According to afaqs.com, Yashraj Mukhate, who has partnered Ranveer Singh in a campaign #VibeHai to promote Ferrero India’s Tic Tac, will be composing in regional languages as well. The Hindi campaign that has hit […]
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