NCW Demands Stricter Regulations The National Commission for Women (NCW) is calling for stricter regulations on social media and OTT platforms to curb the growing spread...
69% of India’s Top 100 Influencers failed to follow influencer advertising guidelines set by the Advertising Standards Council of India (ASCI). Incidentally, these influencers were part...
The Qoruz report reveals a 322% increase in the country’s influencer ecosystem over the last four years. The data shows how creators are shaping digital engagement,...
I remember when the internet was just beginning to transform how we consume information and connect with others. Millennials like me were lucky enough to have...
India has a lot of entrepreneurial energy, which is a good reason for us and the rest of the world to worry soon. As the third-largest...
Podcasts have surged in popularity, offering an array of conversations ranging from thought-provoking insights to light-hearted banter. Whether it’s an influencer or a celebrity, the medium...
Marketing today is a reality show. On one side, we have traditional celebrities, those larger-than-life figures who have been selling everything from unhealthy soft drinks to...
