Social Panga, an integrated creative and digital marketing agency, has unveiled its latest venture: The Viral Union (TVU). Sudarshan Kailash leads this new influencer marketing division,...
GroupM, WPP’s leading media investment group in India, has partnered with TotalEnergies Marketing India Pvt. Ltd. (TEMIPL) to launch an influencer-driven campaign promoting the Hi-Perf engine...
Influencer marketing is changing globally, and India is leading the charge today and tomorrow. The iCubesWire India Influencer Conclave 2025 brought together debates on celebrity endorsements...
NCW Demands Stricter Regulations The National Commission for Women (NCW) is calling for stricter regulations on social media and OTT platforms to curb the growing spread...
69% of India’s Top 100 Influencers failed to follow influencer advertising guidelines set by the Advertising Standards Council of India (ASCI). Incidentally, these influencers were part...
The Qoruz report reveals a 322% increase in the country’s influencer ecosystem over the last four years. The data shows how creators are shaping digital engagement,...
I remember when the internet was just beginning to transform how we consume information and connect with others. Millennials like me were lucky enough to have...
