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Creator Fatigue: It’s Real and It’s Here!

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6 months ago

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Being a creator in today’s digital age is no easy feat. The pressure to constantly create and share content can be overwhelming, leading many to experience burnout. 

At first glance, the life of a creator/influencer seems glamorous – collaborations with high-end brands, jet-setting adventure, and a seemingly endless supply of freebies. The layman may question whether these influencers deserve all the success when all they’re doing is “clicking pictures and taking videos”. What these critics don’t realize is just how many hours go into the hustle of creating and posting content. 

One example of creator fatigue is YouTuber Lilly Singh, who announced in early 2020 that she was taking a break from creating content. Singh, who had been producing videos for over a decade, shared that she was burnt out and needed time to recharge. She explained that the constant pressure to create content had taken a toll on her mental health, and she needed to step back and prioritize her well-being.

A regular day in a creator’s life is not the traditional nine-to-five lifestyle that most of us are familiar with. However, this doesn’t mean they don’t work hard or struggle like us. Being an influencer requires a lot more hours than you think. Influencers have almost no separation between work and regular life. The need to constantly create and share content to keep up with the numbers. Behind the perfectly curated posts lies an intricate web of pressure, constant scrutiny, and an unrelenting demand for fresh, engaging content.

Liza Koshy, is another YouTuber who decided to take a break from creating due to the immense pressure it came with. Considered one of the fastest growing and popular YouTuber’s ever, her hiatus from content creation came as a surprise to many.

Influencers are under perpetual pressure to maintain relevance in a fast-paced digital landscape. The expectation to churn out creative and authentic content regularly becomes an overwhelming burden. The constant pursuit of the next viral post often leads to exhaustion, impacting mental and physical well-being.

On Jan 1, YouTuber Tom Scott uploaded a video called “After ten years, it’s time to stop making videos”. He expressed how his work has just been “getting bigger and more complicated, and I am so tired.” After 10 years of chasing views, he rightfully deserves a break. 

The same can be said for many creators on home ground in India as well. Fashion influencer Masoom Minawala has been creating content for over a decade and, after giving birth in 2023, expressed how content fatigue has been catching up. Niharika NM, a well-known comedy content creator, is amongst many who have spoken up about how difficult it is to keep up with multiple social media platforms. 

In the wake of influencer burnout, there is a growing call for reevaluating success metrics and prioritizing well-being over incessant growth. Influencers, brands, and followers collectively play a role in reshaping the narrative around content creation—a narrative that values authenticity, balance, and the mental health of those who shape our digital landscapes.

As we witness influencers bravely stepping away from the limelight, the industry faces a pivotal moment of reflection and transformation. Creator burnout, once a silent struggle, is now a rallying cry for change in pursuing a healthier and more sustainable digital culture.

 

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Anusuya is a content samurai, slaying mediocrity with creativity. This Calcutta-born and Bengaluru-raised girl loves crafting compelling content across all realms; social media posts that pop to website copy that sells. When she's not hunched over her laptop, you'll find her creating Pinterest boards for her next vacation or binge-watching Asian dramas.

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Lifestyle

Instagram Artists Who Spin Magic With Their Creations

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1 hour ago

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July 2, 2024

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Artists on Instagram-The Reelstars

India’s art forms continue to evolve while preserving the country’s rich traditions. Talented artists are now taking to social media to showcase their talents. These Instagram artists spin magic with rangoli, paint, cloth and practically anything that’s close at hand!

Here’s The Reelstars sharing a few popular artists, painters, and sketchers who blow the minds of followers with their creations. Take a look!

Dhrisha Suroiwal

Drisha is a rangoli artist who creates intricate designs and faces on the surface of water. Rangoli creations are typically etched on the ground with coloured powders, flowers, or rice. However, creating rangoli patterns on water requires much patience and a steady hand. The results are mesmerizing. Drisha recently created a rangoli pattern that featured stand up comic Bharti Singh and her son.

Punam Choudhary

Punam is an artist and illusionist, who is quite popular on Instagram for her creations. She specialises in executing 3D designs on streets that look almost lifelike.

Maadhvan Goyal

Artist Maadhvan’s paintings are divine to watch. He sketches paintings of deities that convey spiritual and cultural meanings in the narratives of Hindu mythology.

Rob

Rob is a popular Goa based artist known for his dynamic and energetic style, often incorporating vivid colors and bold brushstrokes in his artworks. He is known for creating something unique out of waste products. He recently made a portrait of cricket legend Sachin Tendulkar out of soda cans.

Shintu Mourya

Give Shintu some chocolate, gutka, boxes, fruits, and vegetables, and he can create a painting from anything. With 1 million followers on Instagram, Shintu has taken the internet by storm with new creations each time. In this video, he has made a painting of cricketer Hardik Pandya and his wife Natasa Stankovic with the help of toothpaste.

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Lifestyle

Senco Gold and Diamonds Collab With Sushant Divgikar to launch Pehchaan Anthem

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1 day ago

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July 1, 2024

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Pehchaan Anthem

Senco Gold and Diamonds, the Indian retail chain, has made a significant stride in supporting the LGBTQIA+ community with the launch of the “Pehchaan Anthem” in collaboration with Sushant Divgikar, aka Rani KoHenur. The anthem, a powerful expression of self-identity, not only resonates with the community but also provides a deeper understanding of the singer’s disposition and personality. This Pehchaan Anthem has had a profound impact on the LGBTQIA+ community. Similarly, providing a voice to their struggles and a platform for their self-expression.

Sushant’s Role in Senco Campaign

Being the voice of this campaign has been a significant milestone for Sushant and it displays the underlying declaration of self-identity unapologetically. The simple two-and-a-half-minute video acts as a symbol of a lament as well as a joyous declaration of their personality. The bold lyrics by Rohit Joshi and composition by Nishith Hegde and Ashwin Shriyan. However, summarize the true essence and struggle that the community faces. The symbolically accurate lyrics pay tribute to the fire blazing within and the drive. Moreover, that keeps them motivated to fight for the rights and opportunities that they deserve. The mesmerising symphony of individuality is displayed as Sushant stands tall in authentic glory.  

The Brands Perspective:

The director and head of marketing and design at Senco Gold claims that music united. However, people in the same way that advocacy did, bringing people together to fight for a better world. They drove this campaign with the insight that an individual’s journey of self-discovery and finding their sexual orientation and unique preferences. He added that through powerful storytelling and vibrant sounds of acceptance and self-discovery.

People’s Perspective

The video has already gained 239K views in eight days on YouTube and 617K on Instagram. Although the campaign has received mixed responses, it has also managed to strike a chord. Furthermore, with a progressive-minded audience who chooses to support individuality and respect preferences. The campaign, with its powerful message and vibrant sounds of acceptance and self-discovery. However, has successfully uplifted and empowered the “Pehchaan” of the LGBTQIA+ community. This success is a beacon of hope for a more inclusive and accepting future.

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Lifestyle

DIY Home Decor Influencers You Should Know

Published

5 days ago

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June 27, 2024

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DIY Home Decor Influencers You Should Know - The Reelstars

DIY home decor influencers on social media have hacks that inspire you to transform your homes. Simple transformative ideas and artifacts placed aesthetically go a long way in making a simple home an artistic one. Furthermore, Here are some influencers we love who transform interiors with their hacks. 

Influencers Inspiring through DIY & Decor Hacks: 

Sandhya Majji @pinkpebblehome

Instagram Followers: 90.9K

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Sandhya Majji is a home decor blogger who makes classy decor videos. A former programme manager with Dell.

Sandhya is not just about home decor. She’s a travel enthusiast, documenting her adventures @pinkpebble, and a dedicated fitness enthusiast. Besides, Her diverse interests make her a well-rounded guide to all things home decor. Furthermore, Did we mention she’s a state level hockey player too? 

Easy DIY Home Decor Hack by Sandhya:

Meenakshi Singh @decor_miniz

Instagram Followers: 255K

Meenakshi Singh is a product stylist and content creator based in Bhubaneswar, Odisha. She loves DIY home decor and lifestyle blogging and is also a mom blogger for her baby girl. Besides, She does product reviews that enhance her home with beautiful home decor pieces. Furthermore, She has collaborated with Window Deco, Amazon Home India, and Home Monde Lifestyle to name a few.

Here is how she styles her home with this DIY tealight diya:

Sunita Rawat @sunitas_creative_world

Instagram Followers: 66.7K

Sunita Rawat is passionate about home decor, DIYs, art and crafts. She also has a flair for creative jewellery design. However, She loves making aesthetic articles that add to her home decor.

Sunita currently has 258K Subscribers on YouTube. Moreover, where she regularly updates her fans with DIY hacks and artistic ideas to spruce up their homes.

Here is a DIY dream catcher made by Sunita in collaboration with Hobby India Official:

These DIY Home Decor Artists know how to make a home look incredible. Moreover, check their accounts and follow them to get inspiration for your home with DIY hacks. 

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