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“Digitine”: A Revolution Fueled by the ‘Woke’ Audience

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3 weeks ago

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Digitine: A Digital Revolution

Imagine being told that being cancelled is now cancelled. It’s a twist no one saw coming, yet here we are. The Met Gala 2024 showcased a stunning display of glitz, glamour, and allure, along with some captivating drama. But the real showstopper was the emergence of a new trend: the ‘Digitine’ revolution. So, buckle up as we unravel why cancel culture was so last year and why the woke audience is now wielding the ‘Digitine’!

Off with their digital heads!

Essentially, the term “Digitine” is an abbreviation of “Digital Guillotine” and was popularized by a TikTok user named Rae (@ladyfromtheoutside). Digitine is a glorified version of cancellation culture and a tad bit more extreme. It essentially means online activists conduct a “Digital Guillotine” wherein they block all the influencers, celebrities, and wealthy socialites who fail to use their resources to help those in need. The first person Rae allegedly sentenced to “digitine” was a former American model and current social media influencer “Haley Kalil” after a TikTok of her lip-syncing to the infamous “Let Them Eat Cake” audio went viral online. Of the plethora of audios that Haley could have used, she opted for the line attributed to Marie Antoinette while wearing an 18th-century-inspired floral gown for E! ‘s coverage of the Met Gala 2024, and her detrimental decision cost her heavily.

Digitine: Another wokeism by-product?

With the advent of the so-called ‘woke’ audience, it seems everyone not only has an opinion on everything but also has the innate belief that their so-called opinions are the gospel truth (what the woke?). The TikToker who coined this term shared a similar conviction. Besides, she believed that an influencer depends on their audience and not vice versa. This ideology led her to publicly urge the internet to emulate her and start blocking such figures and influencers, beginning with Haley Kalil. The immediate drop in Kalil’s follower count after the video clearly indicated the power shift in the ‘Digitine ‘ revolution. Moreover, a movement propelled by the collective action of the ‘woke’ audience, making them feel the impact of their actions.

Is “Digitine” a viable solution?

The TikToker Rae concluded her video by unfollowing Hailey. Besides, along with a blade-slicing sound effect, paired with the message, “Vive la révolution.” Even though Kalil publicly apologized via a TikTok she posted later on, the damage had already been done. They say you should hit where it hurts, and Rae undoubtedly hit a cardinal spot. Influencers are paid according to the number of views they receive per post. Thus, losing followers or being blocked by multiple accounts could dent their earnings.

Another significant reason is that the more followers, the more value the influencer holds, especially concerning brand collaborations. In addition to an earning potential, the number of followers also represents the influence, appeal, marketability, and respect that an influencer commands, and losing their following creates a ripple effect that eventually leads to jeopardizing potential brand deals. Furthermore, thereby undermining the notion of the authority and influence that they possess. So, when an influencer faces “Digitine,” their power ceases immensely. However, brands that would otherwise collaborate and sponsor them now begin to think twice. Furthermore, as the influencer loses exposure to the number of audiences they once had.

The Indian perspective on “Digitine”

Although “Digitine” is a relatively novel concept in India, we’re well-versed with “Cancel Culture”. Influencers like Masoom Minawala and Vir Das and influential celebrities agree that cancel culture must stop. The internet, when used sagaciously, has proven time and again to not only be a boon but also a potent weapon. From big brands like Starbucks and Sabyasachi to big names in Indian cinema. However, no one is safe from cancel culture, and this goes to show the power that social media platforms hold. Moreover, how they can be used as a force for constructive and positive change.

In an era where social media can be wielded for mass impact, “Digitine” has emerged as a powerful example of the potential for unity among people to call out influencers who fail to use their platform and resources to help those in dire need. Although not yet widespread in India, will it offer a beacon of hope for a more responsible social media landscape? Let’s wait and watch!

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Aloma is an all-rounder. From blazing debates, to perspicacious insights, she can do it all. She's passionate and never deters from going that extra mile. She is quick-witted and lives by the motto, 'When in doubt, dance it out!'

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Senco Gold and Diamonds Collab With Sushant Divgikar to launch Pehchaan Anthem

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3 hours ago

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July 1, 2024

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sushant divgikar senco gold and diamonds collaboration

Senco Gold and Diamonds, the Indian retail chain, has made a significant stride in supporting the LGBTQIA+ community with the launch of the anthem “Pehchaan” in collaboration with Sushant Divgikar, aka Rani KoHenur. The anthem, a powerful expression of self-identity, not only resonates with the community but also provides a deeper understanding of the singer’s disposition and personality. This anthem has had a profound impact on the LGBTQIA+ community, providing a voice to their struggles and a platform for their self-expression.

Sushant’s Role in Senco Campaign

Being the voice of this campaign has been a significant milestone for Sushant and it displays the underlying declaration of self-identity unapologetically. The simple two-and-a-half-minute video acts as a symbol of a lament as well as a joyous declaration of their personality. The bold lyrics by Rohit Joshi and composition by Nishith Hegde and Ashwin Shriyan summarize the true essence and struggle that the community faces. The symbolically accurate lyrics pay tribute to the fire blazing within and the drive that keeps them motivated to fight for the rights and opportunities that they deserve. The mesmerising symphony of individuality is displayed as Sushant stands tall in authentic glory.  

The Brands Perspective:

The director and head of marketing and design at Senco Gold claims that music united people in the same way that advocacy did, bringing people together to fight for a better world. They drove this campaign with the insight that an individual’s journey of self-discovery and finding their sexual orientation and unique preferences. He added that through powerful storytelling and vibrant sounds of acceptance and self-discovery.

People’s Perspective

The video has already gained 239K views in eight days on YouTube and 617K on Instagram. Although the campaign has received mixed responses, it has also managed to strike a chord with a progressive-minded audience who chooses to support individuality and respect preferences. The campaign, with its powerful message and vibrant sounds of acceptance and self-discovery, has successfully uplifted and empowered the “Pehchaan” of the LGBTQIA+ community. This success is a beacon of hope for a more inclusive and accepting future.

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DIY Home Decor Influencers You Should Know

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4 days ago

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June 27, 2024

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DIY Home Decor Influencers You Should Know - The Reelstars

DIY home decor influencers on social media have hacks that inspire you to transform your homes. Simple transformative ideas and artifacts placed aesthetically go a long way in making a simple home an artistic one. Furthermore, Here are some influencers we love who transform interiors with their hacks. 

Influencers Inspiring through DIY & Decor Hacks: 

Sandhya Majji @pinkpebblehome

Instagram Followers: 90.9K

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Sandhya Majji is a home decor blogger who makes classy decor videos. A former programme manager with Dell.

Sandhya is not just about home decor. She’s a travel enthusiast, documenting her adventures @pinkpebble, and a dedicated fitness enthusiast. Besides, Her diverse interests make her a well-rounded guide to all things home decor. Furthermore, Did we mention she’s a state level hockey player too? 

Easy DIY Home Decor Hack by Sandhya:

Meenakshi Singh @decor_miniz

Instagram Followers: 255K

Meenakshi Singh is a product stylist and content creator based in Bhubaneswar, Odisha. She loves DIY home decor and lifestyle blogging and is also a mom blogger for her baby girl. Besides, She does product reviews that enhance her home with beautiful home decor pieces. Furthermore, She has collaborated with Window Deco, Amazon Home India, and Home Monde Lifestyle to name a few.

Here is how she styles her home with this DIY tealight diya:

Sunita Rawat @sunitas_creative_world

Instagram Followers: 66.7K

Sunita Rawat is passionate about home decor, DIYs, art and crafts. She also has a flair for creative jewellery design. However, She loves making aesthetic articles that add to her home decor.

Sunita currently has 258K Subscribers on YouTube. Moreover, where she regularly updates her fans with DIY hacks and artistic ideas to spruce up their homes.

Here is a DIY dream catcher made by Sunita in collaboration with Hobby India Official:

These DIY Home Decor Artists know how to make a home look incredible. Moreover, check their accounts and follow them to get inspiration for your home with DIY hacks. 

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Yoga Master: Saurabh Bothra Sets Yoga World Record

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6 days ago

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June 25, 2024

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Yoga Master: Saurabh Bothra Setting Yoga World Record - The Reelstars

On the 10th International Yoga Day Habuild.in, a startup from Nagpur created a world record on June 21, 2024. The co-founder of Habuild, Saurabh Bothra, focuses on consistency in Yoga to create a healthy lifestyle. On International Yoga Day, he set a world record by performing yoga with 5,99,162 people online on YouTube Live.

To promote healthy living and create excitement about performing yoga on International Yoga Day, Saurabh conducted a 21-day free yoga challenge before World Yoga Day.

Saurabh Bothra: A Yogi’s Journey

Saurabh Bothra, an engineer from IIT-BHU, is following his dual passions of Yoga Training and Content Creation through Yoga.

In the world of wellness and creativity, Saurabh has found his sweet spot!

From 2014 to 2020, he traveled across India, teaching Yoga and volunteering in cities like Mumbai, Kanpur, Banaras, Delhi, Pune, and many more.
In these years of yoga training, he has realized the importance of building habits as they directly influence our lives. His love for fitness is at the next level. He is on a mission “To enhance everyone’s well-being by fostering healthy habits.”

He loves creating Yoga and Fitness content on YouTube and sharing his thoughts and expertise on health, fitness, and wellness. Moreover, all to make exploring these topics easier and more enjoyable.

With a decade of experience in Yoga training, his journey led him to his startup, Habuild. Today, they have crossed 1 Million Subscribers on YouTube and 67K followers on Instagram. He considers himself an artist of adaptation. He borrows wisdom from everywhere, learning to bring the best together. Habuild is a beautiful fusion of the best insights he has gathered.

Spreading Yoga Globally

In Habuild, Bothra offers programs such as Yoga Everyday, Ayurvedic Detox, Mindful Journaling, Marma Healing, Her Health Matters. However, Sessions on Women’s Wellness, Kitchen Gardening, and many more.

The aim of providing free yoga for 21 days is to build a habit of working out. Once they know they can be regular in it, a paid subscription will be offered.

This Wellness and Yoga platform also intends to plant 25,000 trees owing to the number of referrals received. The team promised to plant 1 tree for every 5 referrals received before the day of creating the Yoga Day World Record.

With a joyous attitude, Saurabh told the media, “This time, my expectations were surpassed. Nearly six lakh people joined the challenge. Furthermore, with around two lakh participants showing up for the morning batch alone at 6:30 am! I am immensely grateful to everyone who participated in the challenge shared the challenge details. Besides, with their loved ones, and continue to trust us. It is because of you that we could make this world record possible. Yoga is creating a significant global impact, and now is the time to make it a habit. Our ultimate goal is to make yoga a household staple in the world of exercise. The theme for Habuild.in the 21-day Free Yoga Challenge is #HarGharYoga. However, a reflection of our mission to make yoga accessible to everyone. This is just the beginning!”

Recognized by the World Records Union

In the last year, Habuild has had people from over 92 various countries across the world perform and build a habit of doing Yoga with Habuild in countries like India—1 Tier, 2 Tier, and 3 Tier Cities, North America, Singapore, and the Middle East. This ongoing yoga challenge commenced on June 10, 2024. Moreover, it remains open to all participants, free of cost, until June 30, 2024.

World Records Union adjudicator Richard Stenning recognized Saurabh’s achievement.

Habuild had created a similar record on International Yoga Day in 2023. Furthermore, where their number stood at more than 1.5 lakh.

“On January 12, we celebrated Swami Vivekananda Jayanti. He strongly believed in ‘Charaiveti’ which means ‘keep going’. Hence, we purposely chose this day,” said Saurabh.
The yoga challenge commenced on January 2 and will conclude on January 22. “The conclusion of our 21-day challenge coincides with the country’s celebration of the Ram temple ceremony. To make this occasion more special, we are organizing a meditation session titled ‘Ram Dhyan’ where individuals from all walks of life can come together in unity,” said Saurabh.

Saurabh Bothra, the founder of Habuild, is a change-maker in society. His aim is to promote a healthy lifestyle by practicing Yoga regularly. Building a team full of Yogis is Habuilds goal. There is no funding involved from any investors.

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